GREGORY SCOTT GEMETTE
25 Kevin Lee Ln., Rancho Mirage, California 92270
Cell: (949) 290-7326
Gregory is a President and Chief Merchandising Officer experienced with top roles in top multi channel retail brands.
He has a diverse background and is experienced in retail management. Gregory is visionary and entrepreneurial leader with a
veritable track record in creating value and delivering superior results.
Global Retail Brand Leadership Empowering & Inspiring Team Builder & Leader
Transformations and Turnarounds Intuitive Merchant
Sales & EBIT growth Analytic & Data driven Business leader
Full P&L Management Results Driven
Fashion Product Development & Supply Chain Diverse experience in Women's, Men's, Children's,
Management Plus Sizes, Apparel, Accessories and Footwear
Consumer driven / Product centric English - Native Language
Full Price, Outlet, eCommerce channel Spanish - Intermediate & Business
C&A GLOBAL FASHION RETAILER
Shanghai China & Guadalajara, Mexico
President (Director) - Chief Merchandising Officer - 01/2011 to 03/2015
C&A is a global fast fashion retailer with $9 Billion in annual revenues of Women's, Men's, Children's apparel,
accessories and footwear, with over 2000 stores worldwide of full price, outlet and eCommerce channels. In 22
Countries of Europe, Brazil, China and Mexico. Gregory was recruited to a 4 year contract as President & Commercial
Director of Brand as an expatriate living and working in Shanghai, China and then Guadalajara, Mexico leading all
buying, merchandising, design, marketing, ecommerce, financial planning, allocation & distribution, supply chain and
Shanghai, China - 70 Stores
Led the full PNL & Cash Flow
Led the growth in China from 7 stores to +70 stores, increasing revenues +10 fold and delivered first positive
operating profit in first 12 months
Led & developed the On-line and multichannel segment from 0 to 8% of total sales, by launching digital media,
social media and mobile commerce initiatives.
Achieved comp sales growth of +20%.& growing total sales in excess of $350M in 2 years
Developed the "Fast Fashion Low Price Value Brand" position with a new store prototype, new eCommerce
website & marketing strategy.
Responsible for leading a team of 3 SVP GMM's, VP of Marketing, VP of eCommerce, 6 VP DMM's, VP of
Design, VP of Sourcing and Supply Chain, VP of Planning and Allocation, VP or Operations and Logistics with a
total of 250 associates.
Guadalajara, Mexico - 112 Stores
Led the full PNL & Cash Flow
Led a $300M business and achieved a turnaround of sales and EBITDA to +20% comp sales & EBIT growth
Renovated and transformed 112 stores to a new brand position
Developed and launched digital media, social media and mobile commerce strategy.
Created and led 2 new prototype store launches from test to opening in 6 months resulting in 40% larger business
Led a team of 2 SVP GMM's, 5 VP DMM's, VP of Design, VP of Sourcing and Supply Chain, VP of Planning
and Allocation, VP of Marketing, VP of Operations and Logistics with a total of 400 associates.
Consultant of Executive Merchandising to CEO 11/2008 to 01/2011
A full time consultant to the CEO responsible for the business's transformation initiative. Led the introduction and
expansion of a new business category "dresses" & launched the eCommerce channel achieving +$200M in sales.
Los Angeles, CA
President - Chief Merchandising Officer 01/2006 to 10/2008
Hired to transform and turn around Arden B. as President of brand.
Led the Full PNL & Cash Flow
Successfully led a $250M 120 stores Women's Contemporary Fashion Apparel Brand
Led comp sales growth to +11% and positive EBIT from -7% and operating losses.
Launched eCommerce channel growing it to 11% of total sales.
Led an executive team of 2 VP's GMMs, VP Design, VP Sourcing, VP Planning, VP Marketing, Director Stores,
Director eCommerce and a total staff of 2000 including store associates.
G&G JUNIOR RETAIL - CERBERUS PRIVATE EQUITY
New York City, NY
SVP - Chief Merchandising Officer 06/2005 to 01/2006
Recruited to lead the successful sale and exit strategy of $500M junior specialty chain to a new investor Max Azria
Founder and CEO BCBG
HOME SHOPPING NETWORK - HSN
St Petersburg, FL
Executive Vice President - Chief Merchandise Officer 06/2004 to 06/2005
Recruited to a 1 year project to lead the $4.0 billion revenue digital retailer as EVP of Merchandise to transform a static
0% growth business by growing & adding new brands, products & growing e-commerce to achieve +8% growth in 1
AMERICAN EAGLE OUTFITTERS
VP - GMM Women's 01/2001 to 01/2004
Recruited to lead a $1.4 Billion lifestyle teen fashion retailer of 805 stores as the VP General Merchandise Manager.
Responsible for all design, product development, buying, merchandising, planning and allocation, and supply chain.
Led the new merchandise strategy that turned around comp sales to +11% from -3% in the 1st year.
Led 3 years of continued growth that achieved +20% comp sales increase in Spring season 2004 (best ever
Developed & led the 1st "Aerie" store in Ross Park Mall, PA resulting in a brand extension that is over $500M.
LANE BRYANT - DIVISION OF LIMITED BRANDS
VP - MM Sportswear 02/1993 to 01/2001
Recruited to lead a $1.0B business with responsibility as VP General Merchandise Manager for buying, merchandising,
design, planning & allocation, & supply chain.
Achieved record sales & margin growth establishing Lane Bryant as the #1 Plus size retailer.
BROADWAY DEPARTMENT STORES
Los Angeles, CA
VP - MM Women's Sportswear 10/1979 to 02/1993
VP GMM - Sportswear
DMM - Special Sizes Petites, Large Sizes, Outerwear & Swimwear
Senior Buyer - Active wear & Sportswear / Buyer Knitwear & Sweaters
CERTIFICATION: EXECUTIVE LEADERSHIP
Eckerd College, St. Petersburg, FL, US
SOME COLLEGE: BUSINESS
CSUN, Northridge, CA