What Batman can teach you about social media

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What Batman can teach you about social media

  1. 1. Everything I know about Social Media I learned from ...
  2. 2. Everything I know …
  3. 3. Everything I know …
  4. 4. <ul><li>Age of Scarcity </li></ul><ul><ul><li>Content </li></ul></ul><ul><ul><ul><li>Controlled </li></ul></ul></ul><ul><ul><ul><li>Filtered </li></ul></ul></ul><ul><ul><ul><li>Monolithic </li></ul></ul></ul>Everything I know …
  5. 5. <ul><li>99 TV networks in US </li></ul>Everything I know … <ul><ul><li>8,839 TV stations </li></ul></ul><ul><ul><li>17,314 radio stations </li></ul></ul>
  6. 6. <ul><li>22,392 tweets </li></ul><ul><li>10,057 blog posts </li></ul><ul><li>1,496 blog comments </li></ul><ul><li>46,903 message board </li></ul><ul><li>1,402 YouTube </li></ul>Everything I know …
  7. 7. Everything I know …
  8. 8. <ul><li>8839 TV stations in US </li></ul><ul><li>XX TV networks </li></ul>Everything
  9. 9. Everything I know …
  10. 10. <ul><li>IPHONE </li></ul>Everything I know …
  11. 11. <ul><li>Age of abundance </li></ul>Everything I know … liberated unedited diverse
  12. 12. <ul><li>Radio 38 </li></ul>Everything I know … Internet 4 TV 13 IPOD 3
  13. 13. <ul><li>Facebook 9 </li></ul>Everything I know … IPOD Apps 9
  14. 14. <ul><li>Fad or trend? </li></ul>
  15. 15. Everything I know …
  16. 16. <ul><li>More companies will seek to control and publish their own message through new </li></ul><ul><li>online channels </li></ul>Everything I know …
  17. 17. <ul><li>Despite recession more than 50% of marketers are increasing their spend on social media </li></ul><ul><li>Forrester Research </li></ul>Everything I know …
  18. 18. Everything I know … <ul><li>Write like a writer </li></ul><ul><li>Do as a technician </li></ul><ul><li>Think like a publisher </li></ul><ul><li>Sell like a marketer </li></ul>
  19. 19. Everything I know …
  20. 20. Creating a category …
  21. 21. Creating a category …
  22. 22. Creating a category …
  23. 23. Creating a category …
  24. 24. <ul><li>Despite recession more than 50% of marketers are increasing their spend on social media </li></ul><ul><li>Forrester Research </li></ul>Everything I know …
  25. 25. Campaign Goal Generate 750,000 views using social media tools in world where viral does not exist Creating a campaign …
  26. 26. Creating a campaign … <ul><li>Viral = Hard work and good marketing </li></ul><ul><ul><li>Solicit YouTube’s professional video contest enterers </li></ul></ul><ul><ul><li>Partner with leading partner sites: Crutchfield, Buy.com, Tiger Direct </li></ul></ul><ul><ul><li>Distribute and place optimized press releases in traditional media </li></ul></ul><ul><ul><li>Reach out to Facebook community </li></ul></ul><ul><ul><li>Tweets </li></ul></ul><ul><ul><li>Reach online contest and lifestyle bloggers </li></ul></ul><ul><ul><li>Use traditional media to tell and retell story </li></ul></ul><ul><ul><li>Secure and leverage celebrity judges </li></ul></ul>
  27. 27. <ul><li>Results </li></ul><ul><li>93 video submissions; 142 written submissions </li></ul><ul><li>Featured on the YouTube homepage </li></ul><ul><li>Reached an audience of over 3.5 million through media placements </li></ul><ul><li>750,000 views over three month period </li></ul>Creating a campaign …
  28. 28. Creating a campaign …
  29. 29. Creating a campaign …
  30. 30. <ul><li>Despite recession more than 50% of marketers are increasing their spend on social media </li></ul><ul><li>Forrester Research </li></ul>Everything I know …
  31. 31. Changing behavior … Nothing goes viral but H1N1 The day you have a big presentation <ul><li>From bottle to breast </li></ul><ul><li>Penetrate hospitals </li></ul><ul><li>Damage formula makers </li></ul><ul><li>Social media meets product sampling </li></ul>
  32. 32. Changing behavior … Nothing goes viral but H1N1 The day you have a big presentation
  33. 33. Changing behavior … Nothing goes viral but H1N1 The day you have a big presentation
  34. 34. Changing behavior … Nothing goes viral but H1N1 The day you have a big presentation
  35. 35. Changing behavior … Nothing goes viral but H1N1 The day you have a big presentation <ul><li>Number one on Google search terms </li></ul><ul><li>Tripled blog traffic </li></ul><ul><li>Turned a sampling program into a cause </li></ul><ul><li>Now in 260 hospitals </li></ul>
  36. 36. Creating a campaign …
  37. 39. Everything I know …

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