Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
/
§i! l!lIl+14i'lN[(d‘lHl1Il-“IIll! !!4:1-1=liI1!| I|I7IlnlIliiV; Llflk1O:4-5% /  l‘

' I ' I

c .  .
-1. V. ‘ “ "‘
.  _A 
...
we#know#you#know#how#to#post. 
lt’s never a good idea to show off orthink
you'll be more youth-relevant by loading
up on h...
Remember the Harlem Shake or ALS Ice Bucket Challenge?  Neither
do we,  so don’t ask your followers to upload a video of t...
I'm sure you’re a friendly brand and your

product is the best thing on the market,  right? 

,  . So why not invade every...
I l

_ . / ~ ,  / . 

. -. . .-»- . -. -. -,‘ -- . . [ .  ’ e I r
lrr'. “..  I°~‘I| ’:—'. P'. ‘,‘ '~”(. ‘ -‘ ’ ' , 
. II, ...
‘ p

QM

noirrnsit ou£SnuIs, i1usr, §f   ' ~
vouuteourorco,  :  

‘ . 
. _ _
.3,-_. — ; .;. - _. g'

2'73’ o gh it ‘- ’- s...
rib * l

_L4._

18463 likes

berries A focus group I5 where :1 select
group of people are asked to voice their
perceptions...
’r " "  71". .‘  '
V l

Vii ‘ . . .  ., .
2-: 
in

You made a mistake.  Embarrassing isn't it?  There’s
a quick way to fix ...
IN V

Be careful what you ask for.  The Internet is
full oftrolls and people who love to give their
opinion.  You don’t wa...
Tonmos
5'0"-rosf

BT10 '3 Omy baCifb;1g, S d

X V V OWN for
Ch D8 8- Cl , :j: ;_

We'll spare you the embarrassment of ask...
V, ,A

Source:  Gallery Hip

. ..'. ' , ~-"*-_-. 
. ~ ‘-
‘:  :  : ‘
W1‘ '.  IL:  .

. /g" ' . 
~.  - "‘

'r_—.  x/ /
. _

...
Upcoming SlideShare
Loading in …5
×

8 wacky-things-that don't-impress-youth-on social media

0 views

Published on

Relevant digital content and social media are the center of the universe when it comes to strategies connecting brands with Gen Z and the youth mind-set at large. Yet indeed, social media can blow up in a brands face if it comes off wacky. To help brand avoid becoming the butt of a joke we asked YouthVine teens and young adults to share some good rules of thumb for navigating the massive world of their social existence. These are 8 Wacky things that don’t impress youth on social media.

Published in: Social Media, Marketing

8 wacky-things-that don't-impress-youth-on social media

  1. / §i! l!lIl+14i'lN[(d‘lHl1Il-“IIll! !!4:1-1=liI1!| I|I7IlnlIliiV; Llflk1O:4-5% / l‘ ' I ' I c . . -1. V. ‘ “ "‘ . _A / ‘ ‘ -"7' -'
  2. we#know#you#know#how#to#post. lt’s never a good idea to show off orthink you'll be more youth-relevant by loading up on hashtags! It actually has the opposite effect on youth and looks like a disconnected parent experimenting with social media. Nobody wants to come off like that, so be tactful with your hashtags. I
  3. Remember the Harlem Shake or ALS Ice Bucket Challenge? Neither do we, so don’t ask your followers to upload a video of themselves doing whatever the latest viral craze is, because they will laugh in your face. Be original and experiment with ideas that are authentic to your brand and audience. Sources: Slladoubox Imagln lThl&lImlrier'. February 20. 2013 I Feed World September 1. zqu ‘Tl’
  4. I'm sure you’re a friendly brand and your product is the best thing on the market, right? , . So why not invade everyone’s news feed with f I F S, ‘ overly-cheesey ‘good morning’ tweets? The . . , , " , ' answer is pretty straight fowvard: lt’s boring! — Seriously, don’t post good morning tweets, or 4 any other overly generic post. Your audience will , - appreciate more posts with content they enjoy ' consuming. 3'“-1I)lJle60 Blank, ‘ GOOD I. /onmuo EVEFIV WEEKEND? .r so. DID v<': )t'l'fo()vlE"i: ",l-7‘FEn. _ CID vat. HAVE A LONG ’” Pepsi” “ . ( .4" A Happy Monday rrcm -r to a I of youf It's gonna be a - an wank - we can feel I‘. . illqj '. u“°""C-l| "l RIllcm. m (irmd nu . v Ht -1, """""'l' """l1'r~. < ('Il(l p]_, , Ix’? Maybellinc New York TGIF is all we can think of! RT if you agree. ”"l’ll. 1"Il'tl. t‘. ' Sources: Fllclteriver ITvrltter. comIMaybelllnelndla January 23. 20:5 lTwitter. comIorlglnalsnuggle October :5. 2013 I CNN July 20. 2012 I Twlttenpepsl October 3, 2011 I ' Y I I
  5. I l _ . / ~ , / . . -. . .-»- . -. -. -,‘ -- . . [ . ’ e I r lrr'. “.. I°~‘I| ’:—'. P'. ‘,‘ '~”(. ‘ -‘ ’ ' , . II, “_I ’3: “"~£3 “-.1’. yr I he ‘I , / , . D3r"T 'l'. 'i-i‘. l(. .'3E . 'i‘. I‘, ~V. '§*. ?'T. 'l‘. fE-E Ci’ IT /9 . ' 1 ' Here’s what might happen if you get the bright idea to tie in a marketing campaign or sales promotion with a tragic current event. Ask Urban Outfitters, who tweeted about a special offer on shipping fees while Hurricane Sandy was destroying everything in her path. You get the point, that didn’t receive a warm welcome - duh. I . _, Sources: Boo| tView Cafe May 2. 20:: IAdWeek Febuary 3. 2011 I Business Insider Deceber :4. 2012 l Business insider Nbdernbér 1. 2012
  6. ‘ p QM noirrnsit ou£SnuIs, i1usr, §f ' ~ vouuteourorco, : ‘ . . _ _ .3,-_. — ; .;. - _. g' 2'73’ o gh it ‘- ’- s’e'm it I - of obvious, avoid bombarding followers with meaningless questions. If you’re seeking information or have a relevant way to engage with questions, at least be thoughtful and creative with your execution. la Food Lion l ' (3:: '“. e<i: .*, ‘ Sto". ‘.OffO‘-‘-’-
  7. rib * l _L4._ 18463 likes berries A focus group I5 where :1 select group of people are asked to voice their perceptions. opinions. beliefs. and attitudes towards a specilic product or topic. All 21049 likes opinions and beliefs are . '.’8lCOr1‘Ie. berries Yo l('S ‘n‘lil:1k<: c;1rpcrits: ~r and ‘. '{; ‘Jerg| 'hy 1935733, we got me Bgrncg phone Today's 37BCfrlCSFOCllSGTOLlp is all about at Cherry Park for a £tGr: imYoSe| fie. You shoes, High tops or low tops and why? know the grim tuna: yiaii V! /anna 5095717 Picttirrxl. 1: corwcrsiz cons CONS CTAS Pro in black leather and suede. iii converse Sources: JHO Photography I lnstagram. com/ berrlcs lanuary 20, 2015 I Instagram. com/ herrlcs January 5. 2015
  8. ’r " " 71". .‘ ' V l Vii ‘ . . . ., . 2-: in You made a mistake. Embarrassing isn't it? There’s a quick way to fix your screw up: apologize immediately and always keep it real with your audience. Don't point the finger or run off claiming you were ‘hacked’ and are ‘investigating’ what happened. Own your mistake and humanize your response. If appropriate, add some humor to the ' situation. lt’s always better to be laughed with than laughed at.
  9. IN V Be careful what you ask for. The Internet is full oftrolls and people who love to give their opinion. You don’t want to end up like McDonald's who created the #McDStories hashtag hoping it Wm encourage people to i-‘undadirtybandaidinthebottom ofthetake talk about their warm and happy moments ouibas-~= McDSt°ri°—" spent enjoying a McDonald's meal. Instead, the hashtag backfired and became a way to tell awful stories about McDonald's. The worst part is that McDonald's invested in a campaign that was deleted soon after launch. Unfortunately for them, the hashtag is alive. ‘ M | ,.m, |), ,,d; ~ luqxitoxxozlt at . kl)otuld's The in 0. _ X“-I90 ' , , _ r hair. '_“, .DNon. ; | amid trll would run‘ will Sources: The lldrest buy 13. 2014 lIamer. comlhashtagIrirtt1sToiies . ‘a_. A-E T l, L‘ . - '_, ..
  10. Tonmos 5'0"-rosf BT10 '3 Omy baCifb;1g, S d X V V OWN for Ch D8 8- Cl , :j: ;_ We'll spare you the embarrassment of asking what ‘on fleck’ means. It's something “smooth, nice, sweet, or awesome” depending on your point of 1 °""“"" view. Some brands are acting like posers using tween and teenage slang out of context, hoping it adds just the right edge of relevance with the audience. Yet some brands like Taco Bell and Pizza Hut have pulled it off. Here's the deal - avoid looking ridiculous and desperate, the key is to Makenwg H; .~, n_. ;.. g,, ._: ,,. “,, mWCJ co-create your messaging with the target audience my bne, and maintain authenticity. For more examples check out the twitter community @BrandsSayingBae, created to police brands that sound out-of-touch. It's worth a scroll through their posts. Sou toes: Wall Papers Wide I Twitoencom/ brandssaying bae
  11. V, ,A Source: Gallery Hip . ..'. ' , ~-"*-_-. . ~ ‘- ‘: : : ‘ W1‘ '. IL: . . /g" ' . ~. - "‘ 'r_—. x/ / . _ / '. , ! 2'‘ Ur‘ , I53 , a, ' ‘. CU LTIVAT LEVANCE WITH YOUNG PEOPLE IMMERSIVE YOUTH MARKETING @IMMERS| VEYOUTH WWW. |MMERSNEYOUTH. COM

×