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Official lead sponsor
Book today: See registration page for details
Host association
Tuesday 17 – Wednesday 18 March 2009
The Hilton, Amsterdam
THE NETHERLANDS
PLUS	 pre-conference training
•	Advanced Cash Flow
7th annual conference on
Liquidity and Cash Management
for European Companies
Responding to crisis, embracing risk
Official sponsors
Expert speakers include
Kimberly Ross
CFO
Royal Ahold, The Netherlands
Jan Schets
Director of Treasury
Sara Lee, The Netherlands
Charles Jenkins
Regional Director, Western Europe
Economist Intelligence Unit, UK
Vijay Panday
SeniorManager,HeadofKLMGroupTreasurydesk
KLM Royal Dutch Airlines, The Netherlands
Official charity
We are delighted to announce that Médecins Sans
Frontières(MSF)isEuroFinance’spreferredcharityfor2009.
MSF provides medical assistance to populations in
distress, victims of natural or man-made disasters and victims of armed conflict. MSF
relies on donations from the public for two key reasons: to ensure the freedom to
provide humanitarian assistance whenever and wherever it is needed, and to remain
independent from political, religious and economic interests.
www.uk.msf.org
If you wish to make a donation, please go to www.justgiving.com/eurofinance
About the conference				 Tuesday 17 – Wednesday 18 March 2009
Conferences |         Training         | In-House Training         | Research
About EuroFinance
EuroFinance is one of the world’s thought leaders in cash, treasury and
risk management. For over 15 years now, we have led the market in the
development and training of finance professionals looking for innovative
treasury solutions and products. We create a discussion space for the
world’s leading corporations and financial institutions to grow and progress
treasury management.
We run conferences, seminars, exhibitions, public and in-house training
courses as well as tailor-made events for our clients, attracting industry
leaders from across the globe. We also offer research services.
The company is an Economist Group business.
2
Pick up your copy of our incisive, in-depth treasury
publication. Featuring all the initiatives and trends
faced by treasurers around the world.
Visit www.eurofinance.com/treasuryperspectives
to download
Plus...
2008/09 trends and initiatives in treasury
Featuring
storm
the
Beyond Featuring
2008/09 trends and initiatives in treasury
the 2009 treasury agenda
Cash visibility comes into focus
Rethinking capital structure
The risk management portfolio
Trade finance – the risk shifts again
Guiding enterprise risk management
SEPA and what to expect
Becoming better communicators
the 2009 treasury agenda
Cash visibility comes into focus
Rethinking capital structure
The risk management portfolio
Trade finance – the risk shifts again
Guiding enterprise risk management
SEPA and what to expect
Becoming better communicators
Crisis, what crisis?
Playing for strength in a downturn
Treasury’s ‘A’ list
The profession’s top innovators
Top team
Inside the world’s best treasury
Crisis, what crisis?
Playing for strength in a downturn
Treasury’s ‘A’ list
The profession’s top innovators
Top team
Inside the world’s best treasury
There’s no doubt that the global financial crisis has offered treasurers
and their bankers a wild ride. Aspects of financial risk once thought
improbable are now facts of everyday life. Non-financial companies
in Europe entered the crisis in robust condition, a state now being
challenged as recession unfolds. Meanwhile, banks are undergoing an
historic restructuring. Woes abound, but opportunities will emerge
as stability returns, volatility ebbs, and prices bottom. Meanwhile,
barriers continue to fall in the treasury world, propelled by changes in
accounting rules and the creation of a Single European Payments Area.
EuroFinance’s 7th annual conference on Liquidity and Cash
Management for European Companies will help financial professionals
prepare to meet the challenges confronting their businesses in a time
of profound economic change.
Programme highlights – what’s new for 2009?
•	 The new banking landscape
•	 The prospect of a re-emerging M&A market
•	 Maximising liquidity in a time of restrained credit
•	 Fostering growth in a down market
•	 Looming regulatory changes
•	 Understanding counterparty risk with financial service providers
•	 Using technology to extract the most value out of treasury
Why should you attend?
•	 Discuss the most pertinent issues affecting treasury today
•	 Get better acquainted with thought-leaders
•	 Hear real-life, tried and tested treasury solutions
•	 Engage in lively debate with your peers
•	 Gain insights and solutions that will give you a competitive advantage
•	 Hear from leading international and regional corporations
•	 Learn the latest advances in cash management technology
•	 Meet face-to-face with the leading suppliers and service providers
Over 270 finance and treasury professionals from across
Europe attended this conference in 2008
92% of delegates who attended the 2008 conference,
would recommend it to a colleague
Day 1 	 Tuesday 17 March 2009
For programme and speaker updates visit www.eurofinance.com/europe
08:00	 Registration, refreshments and exhibition opens
09:00 	 Chair’s welcome
Sander van Tol, Senior EuroFinance Tutor; and Director, Zanders,
The Netherlands
09:10 	 Learning the critical lessons of a crisis period
This year’s conference comes at a time of immense challenges and
responsibility for treasury practitioners. The threat of recession
in many countries will test treasury teams to their limits as risk
intensifies further. It also presents treasurers with an opportunity
to maximise their contribution when needed most. The crisis
reinforces the lessons of best practice in liquidity and cash
management. Building a foundation of committed facilities,
diversified funding and maturities, high cash visibility and better
working capital management has never been of greater value.
Freddy Van Den Spiegel, Chief Economist, Director Public Affairs,
Fortis, Belgium
09:50 	 Macroeconomic overview and outlook – just how bad
is it?
A year ago, all but the most debt-laden European companies were
pretty confident about the 12 months ahead despite the shock of
August 2007’s credit crunch. One year on, confidence is far more
fragile after a period of unprecedented turbulence and volatility
has transformed the global and European banking landscapes and
the prospect of a prolonged recession looms. So just how bad is it?
A leading expert reviews the macroeconomic outlook, and relates
this to the corporate sector’s overall health.
Charles Jenkins, Regional Director, Western Europe, Economist
Intelligence Unit, UK
10:30 	 Refreshment break
11:00 	 CFO reflections on treasury’s role in troubled times
A prominent chief financial officer from the region draws on their
previous treasury experience to reflect on current challenges –
from both C-suite and treasury perspectives. How can treasurers
and their teams best support CFOs in a period of recession and risk
aversion? Equally, what should treasurers expect from their CFOs
in this very difficult environment? This session explores how, more
than ever, transparency and teamwork are essential.
Kimberly Ross, CFO, Royal Ahold, The Netherlands
11:40 	 Seeking safe havens for corporate cash
The troubled summer of 2008 saw cash managers’ focus shift
from return on capital to the return of capital. The most striking
aspect of the search for safe havens has been the extent to which
companies have spurned bank deposits, their traditional harbour
for excess cash. Many treasurers have opted for alternatives such
as government bills or money market funds, though the latter also
suffered after a US fund ‘broke the buck’ as a result of exposure to
the bankrupt Lehman Brothers. This session explores the longer
term consequences of this experience. Will government guarantees
enable deposits to regain their dominance of European cash
investing? Or will diversification of instruments remain a priority?
Panellists include:
Vijay Panday, Senior Manager, Head of KLM Group Treasury desk,
KLM Royal Dutch Airlines, The Netherlands
Greg Zabikow, Manager of International Treasury, Aon Service
Corporation, The Netherlands
Edwin Veenman, European Treasurer, Office Depot, The Netherlands
12:40	 LUNCH
Special
guest
speaker
Panel
session
Keynote
speaker
Treasury Networking Reception
Open to all delegates
Join us at the end of the conference on Day 1 for the Treasury
Networking Reception. Relax with fellow treasury and finance
professionals plus speakers and exhibitors.
3
Expert
speaker
14:00 	 Credit crisis impels new impulse to pool
Cynics call the credit crisis the greatest marketing push for cash
pooling yet. Why? Because optimising cash trapped within the
company is the best form of financing – and never more so
than when credit is constrained. Indeed, some experts put the
proportion of working capital that companies fail to put to work
as high as 50% on average. Clearly, this reinforces the view that
treasurers should always first squeeze the most from their internal
resources. In this case study, one company reflects on its recently-
implemented cash pool structure. In sharing its experience, it
highlights both direct savings and other benefits.
Greg Zabikow, Manager of International Treasury, Aon Service
Corporation, The Netherlands
14:40 	 Risk is back – coping with operational challenges
Risk is back on the treasury agenda – in a big way. Besides financial
risks like bank counterparty exposures and asset class volatility, the
recessionary era is likely to increase a host of operational risks. In
harder times, suppliers and customers will be more stressed.
So credit risk will require greater attention, including the recent
supply chain finance-driven insights into the strategic value of
supporting suppliers where necessary. Companies will also be
less willing to trade on open account, which may bring traditional
trade finance risk mitigation back. Further risks, such as country
and transportation risk, will need more focus too in the challenging
environment ahead. A panel of corporate treasurers assesses the
changing operational risk landscape and discusses their strategies
and priorities, including key mitigation techniques.
Maciej Müldner, Treasurer, Skanska S.A., Poland
Natalia Kang, European Treasury Center Manager, LG, The Netherlands
Didier Lang, International Group Treasury Manager, Moog, Luxembourg
15:20	 Refreshment break
16:00 	 No longer banking on banks
Before the credit crunch, counterparty risk was primarily a problem
that emerged in doing deals with smaller, weaker commercial
partners. Mitigating this risk was a matter of insurance or other
products. But bank bail-outs across the world, the failure of Iceland’s
lenders and the Lehman bankruptcy have shifted the debate to bank
counterparty risk. Should treasurers employ ratings ‘buckets’, or
just a minimum rating for all banks? What happens in the event of a
downgrade – immediate unwind or phased withdrawal? What if the
downgraded institution is a member of your loan syndicate? And
what should be included in the exposure calculation?
Jan Schets, Director Treasury, Sara Lee, The Netherlands
16:40 	 Craving credit intelligence
With few exceptions, 2008’s government interventions have not
removed credit risk from the banking sector. Indeed, analysts
calculate that many banks will exhaust their new public capital
rapidly. So how should treasurers obtain reliable credit intelligence
on their bank counterparties? During the crisis, companies were
relying on little more than after-the-event news reports to inform
their bank exposure management. Are the credit rating agencies
the only source, or are credible alternatives available? And is
the expense of credit intelligence justified in a sector that the
authorities have decided is too big to fail? In this panel, a senior
representative from a leading credit rating agency and leading
finance experts will explore the practical concerns that emerge
from counterparty risk and the doubts about the viability of credit
ratings. They will also discuss available alternate methods for
treasurers to assess risk related to bank counterparties.
Moderated by:
Colinda Hogervorst, Senior Consultant, Cash Management and
Bank Relationship Management, ICC, The Netherlands
Panellists:
Charles Jenkins, Regional Director, Western Europe, Economist
Intelligence Unit, UK
Michael Zlotnik, Managing Director & Head of Bank Ratings Europe,
Middle East & Africa (EMEA), Standard and Poor’s, Germany
Kees-Jan Kindt, European Treasury Manager GDA B.V., The Netherlands
17:30 	 Conference adjourns to the Treasury Networking Reception
Panel
session
Expert
speaker
Case
study
Panel
session
12:20 	 Diversification – offsetting risk by finding new sources
of finance
Banks may be unwilling to lend, but capital market investors’still have
an appetite for corporate exposure. How can corporate treasurers seek
new sources of finance outside traditional bank borrowing? Even with
the economic cycle turning, products still available to the right names
(not only blue chips) include: US private placements, domestic bonds,
commercial paper, and even some forms of securitisation. Diversifying
sources of finance is a key tool in liquidity management; so too is
anticipating needs and taking early action. This session examines several
companies’approaches to prudently spreading their financing risk.
Pim de Groot – Senior Manager, Finance and Accounting, DENSO
Europe B.V., The Netherlands
Jan Ambergen, Regional Controller EAME, IFF, The Netherlands
Paul Hermans, Treasurer, Barco Coordination Center, Belgium
13:10 	 Lunch
14:30 	 The connectivity conundrum
Bank connectivity remains a difficult topic for many companies.
Although SWIFT has begun to attract increasing use through its several
corporate-targeted initiatives, its costs can be off-putting and cheap
domestic systems still prevail. Yet local (multi-bank) systems do not
always offer the level of security and flexibility that some would like.
How should treasurers assess these competing channels, taking into
account Europe’s evolution towards more standardisation? And what is
the impact of the liquidity crisis on customers’ and banks’ views towards
their interconnectivity? This session explores the latest thinking in this
vital area of cash and liquidity management infrastructure.
Johannes Borgman, Managing Director, ADCO Umweltdienste
Holding GmbH, Germany
Bart Van Buggenhout, Senior Product Manager, w1se corporate
e-banking, KBC, Belgium
15:10 	 Playing a new card – turning to card solutions
Card solutions are increasingly on European corporate treasurers’
working capital improvement radar. As speeding up the cash and
inventory cycles is more important than ever, cards of various types
offer attractive benefits. Purchasing cards, for example, are a way of
lowering the corporate cost cycle. And for consumer-facing companies,
loyalty card schemes provide an opportunity to leverage their brand
strength while potentially supporting pricing and accelerating
turnover. This session considers the benefits, costs and risks in this area.  
Drs J.J. Hans Cremer, Portfolio Manager Dialogues Incubator,
Associates BV, The Netherlands
Roelof Hilgersom, Head of Commercial Cards, ABN AMRO,
The Netherlands
15:50 	 Refreshment break
16:20	 Dealing with the SEPA direct debit
The looming Single European Payment Area’s direct debit (SDD)
arrangements – deadline: November 2009, though this appears
to be at risk of further delay – has generated a high degree of
controversy for such a nuts and bolts measure. Detractors continue
to complain that the SDD exposes them to a significant increase in
risk compared to what, in many cases, are existing rapid and reliable
domestic payment infrastructures. How should treasurers who
rely on direct debits for significant proportions of their collections
respond? And what are the implications for e-invoicing, including
e-SEPA? An expert speaker takes stock.
Massimo Battistella, Manager Accounts Receivables,
Administration, Finance & Control, Telecom Italia, Italy
17:00	 Close of conference
08:30	 refreshments and exhibition opens
09:00 	 Chair’s welcome
Sander van Tol, Senior EuroFinance Tutor; and Director, Zanders,
The Netherlands
09:10	 Relying on relationships (1)
With the banking landscape transformed by government
interventions and credit no longer a cheap, commoditised
product, treasury’s ability to manage bank relationships is ever
more important. Does a government bail-out of your lead bank
mean that you should revisit your banking relationships? How
can proposed margin and fee hikes best be handled in the new
environment? Do banks of different nationalities require
different approaches? One corporate treasurer reveals his
company’s strategy.
Maciej Müldner, Treasurer, Skanska S.A., Poland
09:50 	 Relying on relationships (2)
	 A panel of prominent bankers speak about what they value most
in their corporate relationships. Their disclosures may well
surprise you.
Moderated by:
Sander Van Tol, Senior EuroFinance Tutor; and Director, Zanders,
The Netherlands
Panellists include:
Maarten Mol, Head of Transaction Banking, ABN AMRO,
The Netherlands
Peter Pollaert, Head of Cash Management Sales, Fortis, Belgium
Bart Ivens, Global head of Sales PCM, ING Bank
Jasper Savelkoel, General Manager ICM, KBC, Belgium
10:30	 Let’s hear you out: the audience opinion
It’s been a tradition at our international conferences to encourage
audiences to cast their votes on the business outlook and other
issues, giving a view from the treasury world. Starting with this
session, we institute voting across all our major conferences. The
format will involve audience voting on issues of direct concern
to treasurers trying to make sense of the global financial crisis.
What do you and your peers think? Have you lost confidence in
your banks? Rating agencies? Are central banks and politicians
handling the crisis capably? When will confidence return? Is there
opportunity for companies to grow, even in an environment like
this? When will M&A start up again? From FX issues through to
regulation, this short survey will determine current sentiment.
11:10 	 Refreshment break
11:40 	 Facing up to refinancing risk
In the aggregate, corporate liquidity remains ample. Nevertheless,
many companies face refinancing their debt in the new credit
environment. Banking is likely to come with a higher price tag and
be restricted to favoured customers.  Relationships are rapidly
changing in this environment, as even relatively minor adjustments
like waivers are attracting increased fees. Some treasurers fear that
some banks will invoke material adverse change clauses to get
out of lending priced at bull market levels. This session weighs the
fears against the realities and highlights the strategies and tactics
treasurers should employ.
Bas Kolenburg, Executive Consultant, ICC, The Netherlands
Day 2	 Wednesday 18 March 2009
For programme and speaker updates visit www.eurofinance.com/europe
Conference venue
The Hilton Amsterdam is a contemporary hotel located just 15 minutes by taxi from Schiphol Airport and
a 15 minute walk from the city centre.  Located in Amsterdam’s commercial and financial district, it’s just
2 minutes from some of the most exclusive shopping streets.   
Hilton Amsterdam, Apollolaan 138, Amsterdam, Netherlands 1077 BG, Tel: +31 20 710 6000
4
Expert
speaker
Case
study
Expert
speaker
Panel
session
Panel
session
Expert
speaker Case
study
Hotel reservations
For preferential rates at the Hilton Amsterdam hotel please go to:
http://www.hilton.com/en/hi/groups/personalized/AMSHITW_GEURB/index.jhtml.
EuroFinance strongly advises that you reserve your hotel accommodation for this event as soon as
possible as rooms will be subject to availability at the time of booking. The deadline for preferential
rates is 14 February 2009.
Order online at:
www.economist.com/specialoffer/emea
and quote code: QPL3
Subscribe to The Economist
12 weeks
for€24
chure advert.indd 1 13/6/08 10:04:20
Special
voting
About the sponsors
Book today: See registration page for details
Fortis Bank and Fortis Insurance provide a total package of banking and insurance services to
personal, business and institutional customers through their own high-performance channels and
via intermediaries and other partners. We have developed a European footprint in the retail banking
market, operating through a variety of distribution channels. We offer financial services to companies,
institutional clients and high net worth individuals and provide integrated solutions to the enterprise
and the entrepreneur. Finally, we successfully combine our banking and insurance skills through
bancassurance in Belgium. Fortis has a presence in 50 countries and a dedicated, professional workforce
of more than 50,000.
Contact:
Peter Pollaert, Global Head of Cash Management Sales
E-mail: peter.pollaert@fortis.com
www.fortis.com  
With a rich history dating back to 1824, ABN AMRO is
uniquely positioned in the Netherlands with a strong
presence in the local commercial and consumer banking
markets. ABN AMRO has offices in almost all major towns
and cities throughout the country.
The bank’s full spectrum product range ensures optimal
support for the client’s company’s daily cash and
liquidity management needs.
ABN AMRO and Fortis Bank NL will be merged in the near
future. This new, healthy and strong financial institution
will offer clients a broad range of products and services
in commercial, retail and private banking and will have
presence in 20 countries throughout the world.
Contact:
Erik Zoetmulder
Head of Cash management, ABN AMRO
E-mail: erik.zoetmulder@nl.abnamro.com
ICC is one of Europe’s leading consulting companies
supporting CFO’s, finance directors and corporate
treasurers with their interest rate and currency risk
management, financing issues, cash management
and banking relationship management. As a private
enterprise ICC is not linked to banks, brokers, asset
managers, accountants, auditors or other third parties.
We do not hold any positions in the financial markets
nor do we conduct any transactions. This allows us to
find the best possible solutions to our clients’ currency
and interest rate exposures as well as the best possible
financing solution, often with better banking terms and
conditions and without any conflicts of interest. With 30
years of experience ICC is the preferred sparring partner
for today’s finance professional from around the world!
Contact: Michèl van Dusschoten
Consultancy Director, ICC
E-mail: m.vandusschoten@incc.nl
ING Wholesale Banking is the corporate and investment
banking division of ING Group, a global financial
institution with over 60million clients. ING Wholesale
Banking combines its anchor products of lending,
payments & cash management and treasury with a full
range of value added services. Building on our home
markets in Benelux, we have created a strong base in
Europe and a presence in over 40 countries worldwide –
underpinning our commitment to serve clients wherever
their business needs take them.
From our extensive European branch network we can
offer you payments & cash management solutions.
You will have one point of access to services ranging
from automated liquidity management, reporting
facilities and documentary trade services to committed
implementation and support teams. Whether you are
doing business in Benelux, Central&Eastern Europe,
South-West Europe or the Nordics, ING offers you relevant
and constructive solutions.
Contact: Bart Ivens, PCM Global Head of Sales
bart.ivens@mail.ing.nl       www.ingwholesalebanking.com
Official sponsors
KBC Bank, the largest Belgian financial institution, is a
member of the KBC Bank and Assurance group.
Geographically, the KBC Group gives priority to
developing its activities in Europe, especially in the
home markets of Belgium, Central and Eastern Europe.
Outside its homemarkets, KBC’s activities in Western
Europe, USA and Asia are almost entirely focused on
corporate customers, real estate, trade finance and
financial market activities.
The Group offers a full range of domestic and
cross-border cash pooling services and has an
impressive track record in providing tailor-made cash
management solutions, including a.o. a genuine cross-
border notional pool.  KBC is one of the first banks
to offer full SCORE compliant MA-CUG – SWIFT for
Corporates solutions.
w1se, the group-wide internet based electronic
banking tool, illustrates KBC’s continued commitment
to corporate cash management. W1se covers 11
European countries, supporting the local languages
and the full range of domestic payment and collection
instruments.
KBC Bank, Havenlaan 2, B–1080 Brussels
Tel: +32 2 429 86 73	 Fax: +32 2 429 27 23
Contact: Jasper Savelkoel, Belgium, General Manager,
International Cash Management
Email: ICM@kbc.be
Official publication
Endorsed by
Media partners
Host association
Exhibitors
Official lead sponsors
Would you like to sponsor or exhibit at this event?
There are a limited number of sponsorship and exhibition
opportunities available. If you have products to offer
corporate treasurers and finance directors, then this is the
ideal opportunity to demonstrate them.
Please call Ed Virtue on +44 (0)20 7576 8516 or email
edvirtue@eurofinance.com for more information.
Supported by
Global sponsor
Pre-conference training Introductory to advanced Level
Monday 16 March 2009
Conferences | Training | In-House Training         | Research
Advanced Cash Flow
Our research regularly shows that the majority of companies that use cash flow
forecasting are dissatisfied with their systems and results. This intensive one-day
course will examine the variety of approaches that can be taken depending on
purpose and profile of company. The relationship between forecasting, liquidity
and working capital is examined in detail so that forecasting is not considered in
isolation, but at the centre of the drive to maximise shareholder value. The objective
is for you to be confident in optimising the accuracy of your forecasts, maintaining
their usefulness under differing scenarios of change and pressures, and to maximise
the benefits seen from improved cash generation.
Course tutors
Damien McMahon
Director Finance & Treasury Solutions Group, PricewaterhouseCoopers, Belgium
Martin Böhme
Manager, PricewaterhouseCoopers, Belgium
08:30    	 REGISTRATION AND REFRESHMENTS
09:00	 Objectives and uses of cash flow forecasts
•	 Liquidity management
•	 Establishing cash management policies
•	 Identifying and avoiding cash shortages
•	 Determining funding requirements
•	 Calculating potential dividends
•	 Planning capital investment programmes
•	 Banking relationships and loan covenants
09:30	 Accurate data collection
•	 Capturing accurate internal departmental data
•	 Capturing accurate and timely bank data
•	 Establishing and enforcing disciplined reporting
•	 Link with budgeting and accounting systems
•	 Differentiating cash and accounting items and measures
•	 Interpreting and adapting input data
•	 Highlighting certain data vs. estimated data
•	 Separating metrics you can control and vary from those that are fixed by others
10:30	 REFRESHMENT BREAK
11:00	 Constructing an effective forecast model
•	 Receipts and disbursement method
•	 Own model vs. bought software
•	 Time horizons
•	 Allowing for real time adjustment for actual outcomes
•	 Mechanisms for identifying variance and establishing reporting triggers
•	 Varying the breadth and depth of information
•	 Varying degree of accuracy
12:00	 Alternative techniques
•	 Judgmental
•	 Exponential smoothing
•	 Extrapolative
•	 Regression analysis
•	 Causal
•	 Distribution/scheduling
13:00    	 LUNCH
14:00	 Analysing the forecast
•	 Is the forecast realistic? Conducting a reality check
•	 Understanding and conducting sensitivity tests
•	 Scenario analysis and stress testing
•	 Modelling uncertainty and risk
•	 What hedges are in place, what additional protection is needed?
•	 Adapting to changing trends and business circumstances
15:00	 Linking cash flow forecasting to working capital
management
•	 The cash conversion cycle
•	 Information flows
•	 Linking systems
•	 Benchmarks and alert triggers
•	 Measures of working capital performance
16:00	 REFRESHMENT BREAK
16:20	 The end game: increasing shareholder value via cash
flow management
•	 Defining shareholder value
•	 Measuring shareholder value
•	 Lowering the cost of capital
•	 Discounting cash flows
•	 Making cash count – practical and presentational outcomes
17:30	 END OF COURSE AND PRESENTATION OF CERTIFICATES
6
EuroFinance is registered with the National Association of State
Boards of Accountancy (NASBA) as a sponsor of continuing
professional education on the National Registry of CPE Sponsors.
State boards of accountancy have final authority on the acceptance
of individual courses for CPE credit.
Complaints regarding registered sponsors may be addressed to
the National Registry of CPE Sponsors, 150 Fourth Avenue North,
Suite 700, Nashville, TN, 37219-2417;  Website: http://www.nasba.org
For more information regarding refund, complaint and cancellation policies,
contact EuroFinance on +44 (0)20 7576 8555.
Earn up to 7 CPE credits
Delivery method: group-live
Programme level: intermediate
No prerequisites or advanced preparation required
High quality treasury training
EuroFinance also runs a wide selection of public training courses on all aspects of
cash and treasury management. As specialists in this field we deliver high quality,
intensive courses that consistently reflect the educational needs of the profession,
latest developments and best practice.
Courses range from one-day workshops on the latest hot topics to an extensive
residential summer school, all led by industry experts.
To view our training calendar, please go to www.eurofinance.com/training.
If you wish to discuss the training needs of you or your team, please contact
Georgina Wellman on +44 (0)20 7576 8529
or email georginawellman@eurofinance.com
Do you require in-house training?
EuroFinance provides a specialist in-house training service, delivering tailor-
made courses at a time and place to suit you. This is ideal for clients who require
customised training on specific areas of cash and treasury management for both
small and large groups.
For more information and a personal consultation, please contact
Diana Henderson on +44 (0)20 7576 8518
or email dianahenderson@eurofinance.com
Book today: See registration page for details www.eurofinance.com
© 2008–2009 EuroFinance Conferences Limited
820
Delegate prices
Members of the corporate treasury or finance functions in corporations
  2-day conference	 	 €1,505
  1-day training course*	 	 €1,125
  2-day conference + 1-day training course*	 €2,489
Financial institutions, system suppliers, consultants, lawyers and accountants
  2-day conference	 	 €1,855
  1-day training course*	 	 €1,125
  2-day conference + 1-day training course*	 €2,835
Prices are EXCLUSIVE of Dutch VAT (BTW) therefore please add 19% Dutch BTW to the above prices.
BTW must be paid irrespective of the delegate’s country of residence, this BTW is fully recoverable by
registered corporations sending their delegates.
Pre-ConferenceTraining Course
	 Advanced Cash Flow+
+EuroFinance regrets that accounting and financial consultants are not permitted
to attend this course and will refuse admission on this basis.
Are you interested in in-house training?  Yes No
Special discounts
  25% discount off the full registration fee for treasury association members
(Please note that these discounts may not be used in conjunction with any other offer)
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Method of payment
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Please insert delegate name and conference code 820 in the transmission details.
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Dr/Mr/Mrs/Ms/Miss:  _______  First name(s):  _______________________________
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________________________________________________________________
What is the annual turnover of your company?
  under €25m	   €26m – €100m	   €101m – €500m	
  €501m – US$999m 	   €1b – US$9.9b	    over €10b
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€ million: _______________________________________________________
Fees include: Refreshments, lunch, full documentation and conference materials where available (they do not include hotel accommodation). All fees are inclusive of published discounts.  Bank transfer charges are the responsibility
of the payer. EuroFinance Conferences Limited reserves the right to alter the programme content, speakers or course at any time due to circumstances beyond their control. Hotel accommodation: For preferential rates at the
Hilton Amsterdam hotel please go to: http://www.hilton.com/en/hi/groups/personalized/AMSHITW_GEURB/index.jhtml. EuroFinance strongly advises that you reserve your hotel accommodation for this event as
soon as possible as rooms will be subject to availability at the time of booking. The deadline for preferential rates is the 14 February 2009. Please note the preferential rate is based on availability at the time of booking
Cancellation terms: Receipt of this signed booking form (inclusive or exclusive of payment) constitutes formal agreement to attend this conference/course and cancellation terms apply. Full refunds are available on all
cancellations received in writing (letter, email or fax) 28 days before the conference/course start date. NO REFUNDS OR CREDITS AFTER THIS DATE AND ANY OUTSTANDING PAYMENT WILL BE REQUIRED IN FULL. The option
to transfer another conference or course is subject to availability. All confirmation details will be sent upon receipt of the booking form. Attendance fees will not be refunded (irrespective of the date of booking) in the
event or threat of war, terrorism or circumstances outside of the organisers’ control. Promotional discounts: EuroFinance regrets that additional discounts received after the registration form has been submitted cannot be retrospectively applied
to reduce the original price charged. Dress: Business.  Venue: The Hilton, Amsterdam, The Netherlands  Incorrect mailing: If any of the details on the mailing label are incorrect, please email update@eurofinance.com.
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Post: EuroFinance, 26 Red Lion Square, London WC1R 4HQ, UK
Any problems? Contact our registrations team on
+44 (0)20 7576 8555 or email registrations@eurofinance.com
Your unique booking reference code:
Liquidity and Cash Management for European Companies
17–18 March 2009, The Hilton Amsterdam, The Netherlands
Registration	 www.eurofinance.com/europe
WEB

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Amsterdam EuroFinance 2009

  • 1. Official lead sponsor Book today: See registration page for details Host association Tuesday 17 – Wednesday 18 March 2009 The Hilton, Amsterdam THE NETHERLANDS PLUS pre-conference training • Advanced Cash Flow 7th annual conference on Liquidity and Cash Management for European Companies Responding to crisis, embracing risk Official sponsors Expert speakers include Kimberly Ross CFO Royal Ahold, The Netherlands Jan Schets Director of Treasury Sara Lee, The Netherlands Charles Jenkins Regional Director, Western Europe Economist Intelligence Unit, UK Vijay Panday SeniorManager,HeadofKLMGroupTreasurydesk KLM Royal Dutch Airlines, The Netherlands
  • 2. Official charity We are delighted to announce that Médecins Sans Frontières(MSF)isEuroFinance’spreferredcharityfor2009. MSF provides medical assistance to populations in distress, victims of natural or man-made disasters and victims of armed conflict. MSF relies on donations from the public for two key reasons: to ensure the freedom to provide humanitarian assistance whenever and wherever it is needed, and to remain independent from political, religious and economic interests. www.uk.msf.org If you wish to make a donation, please go to www.justgiving.com/eurofinance About the conference Tuesday 17 – Wednesday 18 March 2009 Conferences | Training | In-House Training | Research About EuroFinance EuroFinance is one of the world’s thought leaders in cash, treasury and risk management. For over 15 years now, we have led the market in the development and training of finance professionals looking for innovative treasury solutions and products. We create a discussion space for the world’s leading corporations and financial institutions to grow and progress treasury management. We run conferences, seminars, exhibitions, public and in-house training courses as well as tailor-made events for our clients, attracting industry leaders from across the globe. We also offer research services. The company is an Economist Group business. 2 Pick up your copy of our incisive, in-depth treasury publication. Featuring all the initiatives and trends faced by treasurers around the world. Visit www.eurofinance.com/treasuryperspectives to download Plus... 2008/09 trends and initiatives in treasury Featuring storm the Beyond Featuring 2008/09 trends and initiatives in treasury the 2009 treasury agenda Cash visibility comes into focus Rethinking capital structure The risk management portfolio Trade finance – the risk shifts again Guiding enterprise risk management SEPA and what to expect Becoming better communicators the 2009 treasury agenda Cash visibility comes into focus Rethinking capital structure The risk management portfolio Trade finance – the risk shifts again Guiding enterprise risk management SEPA and what to expect Becoming better communicators Crisis, what crisis? Playing for strength in a downturn Treasury’s ‘A’ list The profession’s top innovators Top team Inside the world’s best treasury Crisis, what crisis? Playing for strength in a downturn Treasury’s ‘A’ list The profession’s top innovators Top team Inside the world’s best treasury There’s no doubt that the global financial crisis has offered treasurers and their bankers a wild ride. Aspects of financial risk once thought improbable are now facts of everyday life. Non-financial companies in Europe entered the crisis in robust condition, a state now being challenged as recession unfolds. Meanwhile, banks are undergoing an historic restructuring. Woes abound, but opportunities will emerge as stability returns, volatility ebbs, and prices bottom. Meanwhile, barriers continue to fall in the treasury world, propelled by changes in accounting rules and the creation of a Single European Payments Area. EuroFinance’s 7th annual conference on Liquidity and Cash Management for European Companies will help financial professionals prepare to meet the challenges confronting their businesses in a time of profound economic change. Programme highlights – what’s new for 2009? • The new banking landscape • The prospect of a re-emerging M&A market • Maximising liquidity in a time of restrained credit • Fostering growth in a down market • Looming regulatory changes • Understanding counterparty risk with financial service providers • Using technology to extract the most value out of treasury Why should you attend? • Discuss the most pertinent issues affecting treasury today • Get better acquainted with thought-leaders • Hear real-life, tried and tested treasury solutions • Engage in lively debate with your peers • Gain insights and solutions that will give you a competitive advantage • Hear from leading international and regional corporations • Learn the latest advances in cash management technology • Meet face-to-face with the leading suppliers and service providers Over 270 finance and treasury professionals from across Europe attended this conference in 2008 92% of delegates who attended the 2008 conference, would recommend it to a colleague
  • 3. Day 1 Tuesday 17 March 2009 For programme and speaker updates visit www.eurofinance.com/europe 08:00 Registration, refreshments and exhibition opens 09:00 Chair’s welcome Sander van Tol, Senior EuroFinance Tutor; and Director, Zanders, The Netherlands 09:10 Learning the critical lessons of a crisis period This year’s conference comes at a time of immense challenges and responsibility for treasury practitioners. The threat of recession in many countries will test treasury teams to their limits as risk intensifies further. It also presents treasurers with an opportunity to maximise their contribution when needed most. The crisis reinforces the lessons of best practice in liquidity and cash management. Building a foundation of committed facilities, diversified funding and maturities, high cash visibility and better working capital management has never been of greater value. Freddy Van Den Spiegel, Chief Economist, Director Public Affairs, Fortis, Belgium 09:50 Macroeconomic overview and outlook – just how bad is it? A year ago, all but the most debt-laden European companies were pretty confident about the 12 months ahead despite the shock of August 2007’s credit crunch. One year on, confidence is far more fragile after a period of unprecedented turbulence and volatility has transformed the global and European banking landscapes and the prospect of a prolonged recession looms. So just how bad is it? A leading expert reviews the macroeconomic outlook, and relates this to the corporate sector’s overall health. Charles Jenkins, Regional Director, Western Europe, Economist Intelligence Unit, UK 10:30 Refreshment break 11:00 CFO reflections on treasury’s role in troubled times A prominent chief financial officer from the region draws on their previous treasury experience to reflect on current challenges – from both C-suite and treasury perspectives. How can treasurers and their teams best support CFOs in a period of recession and risk aversion? Equally, what should treasurers expect from their CFOs in this very difficult environment? This session explores how, more than ever, transparency and teamwork are essential. Kimberly Ross, CFO, Royal Ahold, The Netherlands 11:40 Seeking safe havens for corporate cash The troubled summer of 2008 saw cash managers’ focus shift from return on capital to the return of capital. The most striking aspect of the search for safe havens has been the extent to which companies have spurned bank deposits, their traditional harbour for excess cash. Many treasurers have opted for alternatives such as government bills or money market funds, though the latter also suffered after a US fund ‘broke the buck’ as a result of exposure to the bankrupt Lehman Brothers. This session explores the longer term consequences of this experience. Will government guarantees enable deposits to regain their dominance of European cash investing? Or will diversification of instruments remain a priority? Panellists include: Vijay Panday, Senior Manager, Head of KLM Group Treasury desk, KLM Royal Dutch Airlines, The Netherlands Greg Zabikow, Manager of International Treasury, Aon Service Corporation, The Netherlands Edwin Veenman, European Treasurer, Office Depot, The Netherlands 12:40 LUNCH Special guest speaker Panel session Keynote speaker Treasury Networking Reception Open to all delegates Join us at the end of the conference on Day 1 for the Treasury Networking Reception. Relax with fellow treasury and finance professionals plus speakers and exhibitors. 3 Expert speaker 14:00 Credit crisis impels new impulse to pool Cynics call the credit crisis the greatest marketing push for cash pooling yet. Why? Because optimising cash trapped within the company is the best form of financing – and never more so than when credit is constrained. Indeed, some experts put the proportion of working capital that companies fail to put to work as high as 50% on average. Clearly, this reinforces the view that treasurers should always first squeeze the most from their internal resources. In this case study, one company reflects on its recently- implemented cash pool structure. In sharing its experience, it highlights both direct savings and other benefits. Greg Zabikow, Manager of International Treasury, Aon Service Corporation, The Netherlands 14:40 Risk is back – coping with operational challenges Risk is back on the treasury agenda – in a big way. Besides financial risks like bank counterparty exposures and asset class volatility, the recessionary era is likely to increase a host of operational risks. In harder times, suppliers and customers will be more stressed. So credit risk will require greater attention, including the recent supply chain finance-driven insights into the strategic value of supporting suppliers where necessary. Companies will also be less willing to trade on open account, which may bring traditional trade finance risk mitigation back. Further risks, such as country and transportation risk, will need more focus too in the challenging environment ahead. A panel of corporate treasurers assesses the changing operational risk landscape and discusses their strategies and priorities, including key mitigation techniques. Maciej Müldner, Treasurer, Skanska S.A., Poland Natalia Kang, European Treasury Center Manager, LG, The Netherlands Didier Lang, International Group Treasury Manager, Moog, Luxembourg 15:20 Refreshment break 16:00 No longer banking on banks Before the credit crunch, counterparty risk was primarily a problem that emerged in doing deals with smaller, weaker commercial partners. Mitigating this risk was a matter of insurance or other products. But bank bail-outs across the world, the failure of Iceland’s lenders and the Lehman bankruptcy have shifted the debate to bank counterparty risk. Should treasurers employ ratings ‘buckets’, or just a minimum rating for all banks? What happens in the event of a downgrade – immediate unwind or phased withdrawal? What if the downgraded institution is a member of your loan syndicate? And what should be included in the exposure calculation? Jan Schets, Director Treasury, Sara Lee, The Netherlands 16:40 Craving credit intelligence With few exceptions, 2008’s government interventions have not removed credit risk from the banking sector. Indeed, analysts calculate that many banks will exhaust their new public capital rapidly. So how should treasurers obtain reliable credit intelligence on their bank counterparties? During the crisis, companies were relying on little more than after-the-event news reports to inform their bank exposure management. Are the credit rating agencies the only source, or are credible alternatives available? And is the expense of credit intelligence justified in a sector that the authorities have decided is too big to fail? In this panel, a senior representative from a leading credit rating agency and leading finance experts will explore the practical concerns that emerge from counterparty risk and the doubts about the viability of credit ratings. They will also discuss available alternate methods for treasurers to assess risk related to bank counterparties. Moderated by: Colinda Hogervorst, Senior Consultant, Cash Management and Bank Relationship Management, ICC, The Netherlands Panellists: Charles Jenkins, Regional Director, Western Europe, Economist Intelligence Unit, UK Michael Zlotnik, Managing Director & Head of Bank Ratings Europe, Middle East & Africa (EMEA), Standard and Poor’s, Germany Kees-Jan Kindt, European Treasury Manager GDA B.V., The Netherlands 17:30 Conference adjourns to the Treasury Networking Reception Panel session Expert speaker Case study Panel session
  • 4. 12:20 Diversification – offsetting risk by finding new sources of finance Banks may be unwilling to lend, but capital market investors’still have an appetite for corporate exposure. How can corporate treasurers seek new sources of finance outside traditional bank borrowing? Even with the economic cycle turning, products still available to the right names (not only blue chips) include: US private placements, domestic bonds, commercial paper, and even some forms of securitisation. Diversifying sources of finance is a key tool in liquidity management; so too is anticipating needs and taking early action. This session examines several companies’approaches to prudently spreading their financing risk. Pim de Groot – Senior Manager, Finance and Accounting, DENSO Europe B.V., The Netherlands Jan Ambergen, Regional Controller EAME, IFF, The Netherlands Paul Hermans, Treasurer, Barco Coordination Center, Belgium 13:10 Lunch 14:30 The connectivity conundrum Bank connectivity remains a difficult topic for many companies. Although SWIFT has begun to attract increasing use through its several corporate-targeted initiatives, its costs can be off-putting and cheap domestic systems still prevail. Yet local (multi-bank) systems do not always offer the level of security and flexibility that some would like. How should treasurers assess these competing channels, taking into account Europe’s evolution towards more standardisation? And what is the impact of the liquidity crisis on customers’ and banks’ views towards their interconnectivity? This session explores the latest thinking in this vital area of cash and liquidity management infrastructure. Johannes Borgman, Managing Director, ADCO Umweltdienste Holding GmbH, Germany Bart Van Buggenhout, Senior Product Manager, w1se corporate e-banking, KBC, Belgium 15:10 Playing a new card – turning to card solutions Card solutions are increasingly on European corporate treasurers’ working capital improvement radar. As speeding up the cash and inventory cycles is more important than ever, cards of various types offer attractive benefits. Purchasing cards, for example, are a way of lowering the corporate cost cycle. And for consumer-facing companies, loyalty card schemes provide an opportunity to leverage their brand strength while potentially supporting pricing and accelerating turnover. This session considers the benefits, costs and risks in this area. Drs J.J. Hans Cremer, Portfolio Manager Dialogues Incubator, Associates BV, The Netherlands Roelof Hilgersom, Head of Commercial Cards, ABN AMRO, The Netherlands 15:50 Refreshment break 16:20 Dealing with the SEPA direct debit The looming Single European Payment Area’s direct debit (SDD) arrangements – deadline: November 2009, though this appears to be at risk of further delay – has generated a high degree of controversy for such a nuts and bolts measure. Detractors continue to complain that the SDD exposes them to a significant increase in risk compared to what, in many cases, are existing rapid and reliable domestic payment infrastructures. How should treasurers who rely on direct debits for significant proportions of their collections respond? And what are the implications for e-invoicing, including e-SEPA? An expert speaker takes stock. Massimo Battistella, Manager Accounts Receivables, Administration, Finance & Control, Telecom Italia, Italy 17:00 Close of conference 08:30 refreshments and exhibition opens 09:00 Chair’s welcome Sander van Tol, Senior EuroFinance Tutor; and Director, Zanders, The Netherlands 09:10 Relying on relationships (1) With the banking landscape transformed by government interventions and credit no longer a cheap, commoditised product, treasury’s ability to manage bank relationships is ever more important. Does a government bail-out of your lead bank mean that you should revisit your banking relationships? How can proposed margin and fee hikes best be handled in the new environment? Do banks of different nationalities require different approaches? One corporate treasurer reveals his company’s strategy. Maciej Müldner, Treasurer, Skanska S.A., Poland 09:50 Relying on relationships (2) A panel of prominent bankers speak about what they value most in their corporate relationships. Their disclosures may well surprise you. Moderated by: Sander Van Tol, Senior EuroFinance Tutor; and Director, Zanders, The Netherlands Panellists include: Maarten Mol, Head of Transaction Banking, ABN AMRO, The Netherlands Peter Pollaert, Head of Cash Management Sales, Fortis, Belgium Bart Ivens, Global head of Sales PCM, ING Bank Jasper Savelkoel, General Manager ICM, KBC, Belgium 10:30 Let’s hear you out: the audience opinion It’s been a tradition at our international conferences to encourage audiences to cast their votes on the business outlook and other issues, giving a view from the treasury world. Starting with this session, we institute voting across all our major conferences. The format will involve audience voting on issues of direct concern to treasurers trying to make sense of the global financial crisis. What do you and your peers think? Have you lost confidence in your banks? Rating agencies? Are central banks and politicians handling the crisis capably? When will confidence return? Is there opportunity for companies to grow, even in an environment like this? When will M&A start up again? From FX issues through to regulation, this short survey will determine current sentiment. 11:10 Refreshment break 11:40 Facing up to refinancing risk In the aggregate, corporate liquidity remains ample. Nevertheless, many companies face refinancing their debt in the new credit environment. Banking is likely to come with a higher price tag and be restricted to favoured customers. Relationships are rapidly changing in this environment, as even relatively minor adjustments like waivers are attracting increased fees. Some treasurers fear that some banks will invoke material adverse change clauses to get out of lending priced at bull market levels. This session weighs the fears against the realities and highlights the strategies and tactics treasurers should employ. Bas Kolenburg, Executive Consultant, ICC, The Netherlands Day 2 Wednesday 18 March 2009 For programme and speaker updates visit www.eurofinance.com/europe Conference venue The Hilton Amsterdam is a contemporary hotel located just 15 minutes by taxi from Schiphol Airport and a 15 minute walk from the city centre. Located in Amsterdam’s commercial and financial district, it’s just 2 minutes from some of the most exclusive shopping streets. Hilton Amsterdam, Apollolaan 138, Amsterdam, Netherlands 1077 BG, Tel: +31 20 710 6000 4 Expert speaker Case study Expert speaker Panel session Panel session Expert speaker Case study Hotel reservations For preferential rates at the Hilton Amsterdam hotel please go to: http://www.hilton.com/en/hi/groups/personalized/AMSHITW_GEURB/index.jhtml. EuroFinance strongly advises that you reserve your hotel accommodation for this event as soon as possible as rooms will be subject to availability at the time of booking. The deadline for preferential rates is 14 February 2009. Order online at: www.economist.com/specialoffer/emea and quote code: QPL3 Subscribe to The Economist 12 weeks for€24 chure advert.indd 1 13/6/08 10:04:20 Special voting
  • 5. About the sponsors Book today: See registration page for details Fortis Bank and Fortis Insurance provide a total package of banking and insurance services to personal, business and institutional customers through their own high-performance channels and via intermediaries and other partners. We have developed a European footprint in the retail banking market, operating through a variety of distribution channels. We offer financial services to companies, institutional clients and high net worth individuals and provide integrated solutions to the enterprise and the entrepreneur. Finally, we successfully combine our banking and insurance skills through bancassurance in Belgium. Fortis has a presence in 50 countries and a dedicated, professional workforce of more than 50,000. Contact: Peter Pollaert, Global Head of Cash Management Sales E-mail: peter.pollaert@fortis.com www.fortis.com With a rich history dating back to 1824, ABN AMRO is uniquely positioned in the Netherlands with a strong presence in the local commercial and consumer banking markets. ABN AMRO has offices in almost all major towns and cities throughout the country. The bank’s full spectrum product range ensures optimal support for the client’s company’s daily cash and liquidity management needs. ABN AMRO and Fortis Bank NL will be merged in the near future. This new, healthy and strong financial institution will offer clients a broad range of products and services in commercial, retail and private banking and will have presence in 20 countries throughout the world. Contact: Erik Zoetmulder Head of Cash management, ABN AMRO E-mail: erik.zoetmulder@nl.abnamro.com ICC is one of Europe’s leading consulting companies supporting CFO’s, finance directors and corporate treasurers with their interest rate and currency risk management, financing issues, cash management and banking relationship management. As a private enterprise ICC is not linked to banks, brokers, asset managers, accountants, auditors or other third parties. We do not hold any positions in the financial markets nor do we conduct any transactions. This allows us to find the best possible solutions to our clients’ currency and interest rate exposures as well as the best possible financing solution, often with better banking terms and conditions and without any conflicts of interest. With 30 years of experience ICC is the preferred sparring partner for today’s finance professional from around the world! Contact: Michèl van Dusschoten Consultancy Director, ICC E-mail: m.vandusschoten@incc.nl ING Wholesale Banking is the corporate and investment banking division of ING Group, a global financial institution with over 60million clients. ING Wholesale Banking combines its anchor products of lending, payments & cash management and treasury with a full range of value added services. Building on our home markets in Benelux, we have created a strong base in Europe and a presence in over 40 countries worldwide – underpinning our commitment to serve clients wherever their business needs take them. From our extensive European branch network we can offer you payments & cash management solutions. You will have one point of access to services ranging from automated liquidity management, reporting facilities and documentary trade services to committed implementation and support teams. Whether you are doing business in Benelux, Central&Eastern Europe, South-West Europe or the Nordics, ING offers you relevant and constructive solutions. Contact: Bart Ivens, PCM Global Head of Sales bart.ivens@mail.ing.nl www.ingwholesalebanking.com Official sponsors KBC Bank, the largest Belgian financial institution, is a member of the KBC Bank and Assurance group. Geographically, the KBC Group gives priority to developing its activities in Europe, especially in the home markets of Belgium, Central and Eastern Europe. Outside its homemarkets, KBC’s activities in Western Europe, USA and Asia are almost entirely focused on corporate customers, real estate, trade finance and financial market activities. The Group offers a full range of domestic and cross-border cash pooling services and has an impressive track record in providing tailor-made cash management solutions, including a.o. a genuine cross- border notional pool. KBC is one of the first banks to offer full SCORE compliant MA-CUG – SWIFT for Corporates solutions. w1se, the group-wide internet based electronic banking tool, illustrates KBC’s continued commitment to corporate cash management. W1se covers 11 European countries, supporting the local languages and the full range of domestic payment and collection instruments. KBC Bank, Havenlaan 2, B–1080 Brussels Tel: +32 2 429 86 73 Fax: +32 2 429 27 23 Contact: Jasper Savelkoel, Belgium, General Manager, International Cash Management Email: ICM@kbc.be Official publication Endorsed by Media partners Host association Exhibitors Official lead sponsors Would you like to sponsor or exhibit at this event? There are a limited number of sponsorship and exhibition opportunities available. If you have products to offer corporate treasurers and finance directors, then this is the ideal opportunity to demonstrate them. Please call Ed Virtue on +44 (0)20 7576 8516 or email edvirtue@eurofinance.com for more information. Supported by Global sponsor
  • 6. Pre-conference training Introductory to advanced Level Monday 16 March 2009 Conferences | Training | In-House Training | Research Advanced Cash Flow Our research regularly shows that the majority of companies that use cash flow forecasting are dissatisfied with their systems and results. This intensive one-day course will examine the variety of approaches that can be taken depending on purpose and profile of company. The relationship between forecasting, liquidity and working capital is examined in detail so that forecasting is not considered in isolation, but at the centre of the drive to maximise shareholder value. The objective is for you to be confident in optimising the accuracy of your forecasts, maintaining their usefulness under differing scenarios of change and pressures, and to maximise the benefits seen from improved cash generation. Course tutors Damien McMahon Director Finance & Treasury Solutions Group, PricewaterhouseCoopers, Belgium Martin Böhme Manager, PricewaterhouseCoopers, Belgium 08:30 REGISTRATION AND REFRESHMENTS 09:00 Objectives and uses of cash flow forecasts • Liquidity management • Establishing cash management policies • Identifying and avoiding cash shortages • Determining funding requirements • Calculating potential dividends • Planning capital investment programmes • Banking relationships and loan covenants 09:30 Accurate data collection • Capturing accurate internal departmental data • Capturing accurate and timely bank data • Establishing and enforcing disciplined reporting • Link with budgeting and accounting systems • Differentiating cash and accounting items and measures • Interpreting and adapting input data • Highlighting certain data vs. estimated data • Separating metrics you can control and vary from those that are fixed by others 10:30 REFRESHMENT BREAK 11:00 Constructing an effective forecast model • Receipts and disbursement method • Own model vs. bought software • Time horizons • Allowing for real time adjustment for actual outcomes • Mechanisms for identifying variance and establishing reporting triggers • Varying the breadth and depth of information • Varying degree of accuracy 12:00 Alternative techniques • Judgmental • Exponential smoothing • Extrapolative • Regression analysis • Causal • Distribution/scheduling 13:00 LUNCH 14:00 Analysing the forecast • Is the forecast realistic? Conducting a reality check • Understanding and conducting sensitivity tests • Scenario analysis and stress testing • Modelling uncertainty and risk • What hedges are in place, what additional protection is needed? • Adapting to changing trends and business circumstances 15:00 Linking cash flow forecasting to working capital management • The cash conversion cycle • Information flows • Linking systems • Benchmarks and alert triggers • Measures of working capital performance 16:00 REFRESHMENT BREAK 16:20 The end game: increasing shareholder value via cash flow management • Defining shareholder value • Measuring shareholder value • Lowering the cost of capital • Discounting cash flows • Making cash count – practical and presentational outcomes 17:30 END OF COURSE AND PRESENTATION OF CERTIFICATES 6 EuroFinance is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417; Website: http://www.nasba.org For more information regarding refund, complaint and cancellation policies, contact EuroFinance on +44 (0)20 7576 8555. Earn up to 7 CPE credits Delivery method: group-live Programme level: intermediate No prerequisites or advanced preparation required High quality treasury training EuroFinance also runs a wide selection of public training courses on all aspects of cash and treasury management. As specialists in this field we deliver high quality, intensive courses that consistently reflect the educational needs of the profession, latest developments and best practice. Courses range from one-day workshops on the latest hot topics to an extensive residential summer school, all led by industry experts. To view our training calendar, please go to www.eurofinance.com/training. If you wish to discuss the training needs of you or your team, please contact Georgina Wellman on +44 (0)20 7576 8529 or email georginawellman@eurofinance.com Do you require in-house training? EuroFinance provides a specialist in-house training service, delivering tailor- made courses at a time and place to suit you. This is ideal for clients who require customised training on specific areas of cash and treasury management for both small and large groups. For more information and a personal consultation, please contact Diana Henderson on +44 (0)20 7576 8518 or email dianahenderson@eurofinance.com
  • 7. Book today: See registration page for details www.eurofinance.com © 2008–2009 EuroFinance Conferences Limited 820 Delegate prices Members of the corporate treasury or finance functions in corporations 2-day conference €1,505 1-day training course* €1,125 2-day conference + 1-day training course* €2,489 Financial institutions, system suppliers, consultants, lawyers and accountants 2-day conference €1,855 1-day training course* €1,125 2-day conference + 1-day training course* €2,835 Prices are EXCLUSIVE of Dutch VAT (BTW) therefore please add 19% Dutch BTW to the above prices. BTW must be paid irrespective of the delegate’s country of residence, this BTW is fully recoverable by registered corporations sending their delegates. Pre-ConferenceTraining Course Advanced Cash Flow+ +EuroFinance regrets that accounting and financial consultants are not permitted to attend this course and will refuse admission on this basis. Are you interested in in-house training? Yes No Special discounts 25% discount off the full registration fee for treasury association members (Please note that these discounts may not be used in conjunction with any other offer) Name of association: _________________________________________________ Membership no: ____________________________________________________ Method of payment Please debit €: _______________ from my credit card Eurocard Mastercard/Access Visa Delta Amex Card number: Expiry date: (MM/YY) Cardholder’s signature: ______________________________________________ Date:_____________________________________________________________ Cardholder’sname: __________________________________________________ Billing address if different from above: ___________________________________ _________________________________________________________________ Bank transfer to: Barclays Bank PLC Account name: The Economist Group Account number: 63420022 Sort code: 20-67-59 Swift code: BARCGB22 IBAN: GB70 BARC 2067 5963 4200 22 Please insert delegate name and conference code 820 in the transmission details. Please complete in capitals and black ink Person making the booking: __________________________________________ Position: __________________________________________________________ Tel: ______________________________________________________________ Email: ____________________________________________________________ Who is the person responsible for treasury training within your company?: Dr/Mr/Mrs/Ms/Miss: _______ First name(s): _______________________________ Family name: ______________________________________________________ Tel: ______________________________________________________________ Email: ____________________________________________________________ Delegate name (please complete this section if full) Salutation:Dr/Mr/Mrs/Ms/Miss: _______ Firstname(s):________________________ Family name: ______________________________________________________ Position: __________________________________________________________ Department: ______________________________________________________ Company: _________________________________________________________ Address: __________________________________________________________ City: _____________________________ Zip/Postcode: ___________________ Country: __________________________________________________________ Please provide your VAT number: ______________________________________ Tel: ____________________________ Fax: _____________________________ Email: ____________________________________________________________ Signature: _________________________ Date: ___________________________ How did you hear about us? Advertisement Association Email Direct mail Internet Sponsor Word of mouth Other? Please specify: ______________________________________________ Were you invited by a sponsor/exhibitor, if so which one? _________________________________________________________________ What industry sector is your company in? ________________________________________________________________ Do you have any special requirements? (e.g. diet, hearing loop, etc.) ________________________________________________________________ What is the annual turnover of your company? under €25m €26m – €100m €101m – €500m €501m – US$999m €1b – US$9.9b over €10b What is the market capitalisation of your company/group? € million: _______________________________________________________ Fees include: Refreshments, lunch, full documentation and conference materials where available (they do not include hotel accommodation). All fees are inclusive of published discounts. Bank transfer charges are the responsibility of the payer. EuroFinance Conferences Limited reserves the right to alter the programme content, speakers or course at any time due to circumstances beyond their control. Hotel accommodation: For preferential rates at the Hilton Amsterdam hotel please go to: http://www.hilton.com/en/hi/groups/personalized/AMSHITW_GEURB/index.jhtml. EuroFinance strongly advises that you reserve your hotel accommodation for this event as soon as possible as rooms will be subject to availability at the time of booking. The deadline for preferential rates is the 14 February 2009. Please note the preferential rate is based on availability at the time of booking Cancellation terms: Receipt of this signed booking form (inclusive or exclusive of payment) constitutes formal agreement to attend this conference/course and cancellation terms apply. Full refunds are available on all cancellations received in writing (letter, email or fax) 28 days before the conference/course start date. NO REFUNDS OR CREDITS AFTER THIS DATE AND ANY OUTSTANDING PAYMENT WILL BE REQUIRED IN FULL. The option to transfer another conference or course is subject to availability. All confirmation details will be sent upon receipt of the booking form. Attendance fees will not be refunded (irrespective of the date of booking) in the event or threat of war, terrorism or circumstances outside of the organisers’ control. Promotional discounts: EuroFinance regrets that additional discounts received after the registration form has been submitted cannot be retrospectively applied to reduce the original price charged. Dress: Business. Venue: The Hilton, Amsterdam, The Netherlands Incorrect mailing: If any of the details on the mailing label are incorrect, please email update@eurofinance.com. Data protection: Please tick the boxes provided if you do not wish to receive information from EuroFinance other Economist Group companies external companies carefully selected by us. If you wish to receive this information by email, please tick here . 3 easy ways to register: Online: www.eurofinance.com Fax: Complete, detach and fax form to +44 (0)20 7576 8531 Post: EuroFinance, 26 Red Lion Square, London WC1R 4HQ, UK Any problems? Contact our registrations team on +44 (0)20 7576 8555 or email registrations@eurofinance.com Your unique booking reference code: Liquidity and Cash Management for European Companies 17–18 March 2009, The Hilton Amsterdam, The Netherlands Registration www.eurofinance.com/europe WEB