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ProducingEngaging eLearningVideo on a Budget       @TurpinComm     Greg Owen-Boger                       Copyright 2012
Also known as…Down & Dirty Video       @TurpinComm     Greg Owen-Boger                       Copyright 2012
As We Know …  •   We live in a world of eLearning, social      media, & yesterday-deadlines  •   Budgets keep shrinking  •...
Today’s GoalPractical hands-on strategiesfor producing talking headvideos on a budget.
About You• Who’s currently producing video?• Who wants to start producing video?• What successes and/or challenges are you...
About MeActor, Director, ProducerPresentation & Facilitation SkillsTrainerLed Turpin’s blended learning &retail eLearning ...
About These Videos                 Most were created for                 KinetiCast.com                 Same content as th...
AgendaVideo Production BasicsEngaging Learners on CameraWhich should we address first?
AgendaVideo Production Basics  Camera Type, Placement, Angle & Framing  Lighting that Flatters  Audio Capture  Setting Up ...
Video ProductionPrinciples for eLearning1.    Start with a well-planned      instructional design with clear      learning...
AgendaVideo Production Basics  Camera Type, Placement, Angle & Framing  Lighting that Flatters  Audio Capture  Setting Up ...
Camera Principles• You may not need expensive professional equipment• Fancy features do not necessarily help you meet your...
Camera Type Considerations• Standard vs. high definition• Media storage & communication with editing software  •   SD card...
Camera Basics                                 Placement                                 Angle                             ...
AgendaVideo Production Basics  Camera Type, Placement, Angle & Framing  Lighting that Flatters  Audio Capture  Setting Up ...
Lighting Principles• Try to flatter  • Accentuate the positive  • Reduce the negative• Avoid  • Overhead light  • Natural ...
Controlling the Light                                   3-point                                   lighting     http://yout...
Lighting OptionsProfessional grade   Consumer grade
Light Intensity:                   Recommendation:                   •   Adjust distance of light                       so...
Upgrading my back lightthen           now
New back light placement                Thanks Seth!
Be Aware             Adjust    Bags under eyes &     Add a dim up-light under the chin to         double chins     reduce ...
Beware• Adjustments may have adverse effect somewhere else• Choose your battles
AgendaVideo Production Basics  Camera Type, Placement, Angle & Framing  Lighting that Flatters  Audio Capture  Setting Up ...
Audio Capture Principles• Clear audio is often more critical  than quality of video• Many cameras lack good audio  capabil...
Using External MicrophonesUSB vs. analogOptions • Plug into camera • Capture 2nd audio    track through    computer & sync...
Microphone Placement                       Not in the shot                       Distance from                       subje...
Beware: Before You ShootIdentify room noise              Eliminate distractions•   Hum of HVAC, printers,       •   Turn o...
Reshoot if Distractions ExistInternal noise   External noise   • People        • Trains & traffic   • Phones        • Car ...
AgendaVideo Production Basics  Camera Type, Placement, Angle & Framing  Lighting that Flatters  Audio Capture  Setting Up ...
Principles for Setting UpYour StudioWhere in the building? • Quiet, low traffic • Controllable light • Large enough to acc...
Setting Up Your StudioLocation                         SetConsiderations                   Decoration• Natural habitat    ...
Green Screen Studio Set-up7:10   http://youtu.be/M_WdLkaOUic                                     4
Green Screen Considerations•   Screen should be wrinkle free(ish)•   Light subject and screen separately•   Less light on ...
Lighting Challenges
AgendaVideo Production Basics  Camera Type, Placement, Angle & Framing  Lighting that Flatters  Audio Capture  Setting Up ...
Principles of Wardrobe,Hair & Complexion• Be appropriate for your brand• Flatter your body & face• Eliminate distractions ...
WardrobeDo                        Dont•   Choose solids         •   Wear patterns or narrow•   Contrast with other       s...
Hair• No fly-aways• Keep it off the face                         4
Complexion•   Video & lights create shine, blotches, uneven    tone, make pale skin paler & dark skin darker•   Recommenda...
AgendaVideo Production Basics  Camera Type, Placement, Angle & Framing  Lighting that Flatters  Audio Capture  Setting Up ...
Principles of Editing• Just because you can doesn’t mean you should• Keep things simple• Keep things moving at a good pace...
Features to Look For• Exports/works with course- building software, SCORM, LMS• Import variety of formats• Run multiple vi...
Editing SuitesVideo                      Audio• Camtasia                 • Audacity• Windows Live Movie Maker• Corel Video...
Editing Software
Green Screen Editinghttp://www.youtube.com/watch?v=o5JsEmXZf-k
Greg Owen-BogerTurpinCommunication.comFindYourFocusVideo.comgreg@turpincommunication.comlinkedin.com/in/gregowenboger@Turp...
AgendaVideo Production BasicsEngaging Learners on Camera  Find Your Focus. Be Yourself. Only Better.  Identify Who You Are...
AgendaVideo Production BasicsEngaging Learners on Camera  Find Your Focus. Be Yourself. Only Better.  Identify Who You Are...
Guiding Principles of our Work   Comfort   Writing                         Conversation    organized         Orderly      ...
Self-aware & EngagedFind your focus.   Be yourself.     Only better.   Take control      Allow your     Adapt to the     o...
The Funhouse               High self-consciousness                   Low self-awareness                          Racing mi...
Funhouse Pausing                     Eye ContactSettle thoughts              Connect with the                             ...
AgendaVideo Production BasicsEngaging Learners on Camera  Find Your Focus. Be Yourself. Only Better.  Identify Who You Are...
Terry Gsell,                                DirectorBe Specific& Get Personal                                         Spea...
Additional Thoughts•   Sounding spontaneous is necessary    for learner engagement•   Perfection is not desired•   Keep yo...
AgendaVideo Production BasicsEngaging Learners on Camera  Find Your Focus. Be Yourself. Only Better.  Identify Who You Are...
So … How Do You• Follow the instructional design?• Deliver the learning objectives?• Be clear & concise?• Engage your frie...
Create Notes &Improvise AroundThem                                Refer to                                sample          ...
8
The Process         Start with Excellent Instructional DesignPrep         Write Script or Outline for Video Portions      ...
Other Recommendations •   Learn to sneak a peek •   Be patient & ask it of others •   Take breaks •   Break it down into m...
Beware … •   Using a TelePrompTer •   Memorizing •   Performing
AgendaVideo Production BasicsEngaging Learners on Camera  Find Your Focus. Be Yourself. Only Better.  Identify Who You Are...
Coaching OthersDirection/Coaching should come from onepersonHelp them understand  •   Don’t have to be memorized or be per...
AgendaVideo Production BasicsEngaging Learners on Camera  Find Your Focus. Be Yourself. Only Better.  Identify Who You Are...
For Fun …      http://youtu.be/jAF5uYwx2Ls?t=2s
Greg Owen-BogerTurpinCommunication.com         FindYourFocusVideo.comgreg@turpincommunication.comlinkedin.com/in/gregowenb...
Greg Owen-BogerA former actor and director, Greg Owen-Boger is now the Vice President ofTurpin Communication, a presentati...
Producing Engaging eLearning Video on a Budget (aka Down & Dirty Video)
Producing Engaging eLearning Video on a Budget (aka Down & Dirty Video)
Producing Engaging eLearning Video on a Budget (aka Down & Dirty Video)
Producing Engaging eLearning Video on a Budget (aka Down & Dirty Video)
Producing Engaging eLearning Video on a Budget (aka Down & Dirty Video)
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Producing Engaging eLearning Video on a Budget (aka Down & Dirty Video)

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Presented at Training Magazine's Learning 3.0 conference in Chicago, IL Oct. 25, 2012, Greg Owen-Boger of Turpin Communication and Find Your Focus Video production received rave reviews.

Greg covered:
Production Basics
• Camera, Lighting, Audio
• Setting up a studio
• Editing basics (including green screen)

Engaging Learners on Camera
• How to speak to the camera
• Scripting
• Coaching others

To have Greg present at your event or organization, contact him at 773-239-2523 or info@turpincommunication.com

www.turpincommunication.com
www.findyourfocusvideo.com

Published in: Education

Producing Engaging eLearning Video on a Budget (aka Down & Dirty Video)

  1. 1. ProducingEngaging eLearningVideo on a Budget @TurpinComm Greg Owen-Boger Copyright 2012
  2. 2. Also known as…Down & Dirty Video @TurpinComm Greg Owen-Boger Copyright 2012
  3. 3. As We Know … • We live in a world of eLearning, social media, & yesterday-deadlines • Budgets keep shrinking • Producing video can be rough, and being on camera is rougher • Coaching an SME is …However … • It’s not as mysterious as we think • New technologies make it easier (and cheaper)
  4. 4. Today’s GoalPractical hands-on strategiesfor producing talking headvideos on a budget.
  5. 5. About You• Who’s currently producing video?• Who wants to start producing video?• What successes and/or challenges are you facing?
  6. 6. About MeActor, Director, ProducerPresentation & Facilitation SkillsTrainerLed Turpin’s blended learning &retail eLearning initiativesLed our latest endeavor:Find Your Focus Video Production
  7. 7. About These Videos Most were created for KinetiCast.com Same content as this presentation Model the behaviors Imperfect on purpose
  8. 8. AgendaVideo Production BasicsEngaging Learners on CameraWhich should we address first?
  9. 9. AgendaVideo Production Basics Camera Type, Placement, Angle & Framing Lighting that Flatters Audio Capture Setting Up Your Studio Wardrobe, Hair & Complexion EditingEngaging Learners on Camera
  10. 10. Video ProductionPrinciples for eLearning1. Start with a well-planned instructional design with clear learning objectives2. Consider your brand• Identify video opportunities to support #1• Shoot video consistent with #2• Eliminate distractions from both 2
  11. 11. AgendaVideo Production Basics Camera Type, Placement, Angle & Framing Lighting that Flatters Audio Capture Setting Up Your Studio Wardrobe, Hair & Complexion EditingEngaging Learners on Camera
  12. 12. Camera Principles• You may not need expensive professional equipment• Fancy features do not necessarily help you meet your goals• Professional cameras are complicated
  13. 13. Camera Type Considerations• Standard vs. high definition• Media storage & communication with editing software • SD card, Tape, DVD, Hard drive, USB, Other type of Cable• Audio quality & capture method 2
  14. 14. Camera Basics Placement Angle Framing Headroom Looking room Tilt http://youtu.be/Im-d5sFe2GQ 2
  15. 15. AgendaVideo Production Basics Camera Type, Placement, Angle & Framing Lighting that Flatters Audio Capture Setting Up Your Studio Wardrobe, Hair & Complexion EditingEngaging Learners on Camera
  16. 16. Lighting Principles• Try to flatter • Accentuate the positive • Reduce the negative• Avoid • Overhead light • Natural light 3
  17. 17. Controlling the Light 3-point lighting http://youtu.be/wC0V9nA_Iic 3
  18. 18. Lighting OptionsProfessional grade Consumer grade
  19. 19. Light Intensity: Recommendation: • Adjust distance of light source • Use diffusion material Be aware of: • Harsh shadows • Color of the light 3
  20. 20. Upgrading my back lightthen now
  21. 21. New back light placement Thanks Seth!
  22. 22. Be Aware Adjust Bags under eyes & Add a dim up-light under the chin to double chins reduce shadows Glare from glasses Move lights up & backHigh contrast on darker Add more diffusion skin tones Move lights down & out placing lessShine from bald heads emphasis on top of head Move lights down & out (esp. back Thinning hair light) placing less emphasis on top of head
  23. 23. Beware• Adjustments may have adverse effect somewhere else• Choose your battles
  24. 24. AgendaVideo Production Basics Camera Type, Placement, Angle & Framing Lighting that Flatters Audio Capture Setting Up Your Studio Wardrobe, Hair & Complexion EditingEngaging Learners on Camera
  25. 25. Audio Capture Principles• Clear audio is often more critical than quality of video• Many cameras lack good audio capabilities• External microphone may be necessary 3
  26. 26. Using External MicrophonesUSB vs. analogOptions • Plug into camera • Capture 2nd audio track through computer & synch with master track when editing
  27. 27. Microphone Placement Not in the shot Distance from subject to capture natural volume level No shadows MIC
  28. 28. Beware: Before You ShootIdentify room noise Eliminate distractions• Hum of HVAC, printers, • Turn off what you can, computer fans muffle what you can’t• Phones & other electronics • Soften walls and floor• White noise & sound with acoustic foam, bounce draperies, carpetingPlace keys in the refrigerator as areminder
  29. 29. Reshoot if Distractions ExistInternal noise External noise • People • Trains & traffic • Phones • Car horns • Footsteps • Sirens
  30. 30. AgendaVideo Production Basics Camera Type, Placement, Angle & Framing Lighting that Flatters Audio Capture Setting Up Your Studio Wardrobe, Hair & Complexion EditingEngaging Learners on Camera
  31. 31. Principles for Setting UpYour StudioWhere in the building? • Quiet, low traffic • Controllable light • Large enough to accommodate equipment 4
  32. 32. Setting Up Your StudioLocation SetConsiderations Decoration• Natural habitat • Try for balance & • Office, Out in the field harmony• Studio • Eliminate distractions • Branded, Green screen • Honor your brand 4
  33. 33. Green Screen Studio Set-up7:10 http://youtu.be/M_WdLkaOUic 4
  34. 34. Green Screen Considerations• Screen should be wrinkle free(ish)• Light subject and screen separately• Less light on screen, more on subject• Strong back light• Increase distance between subject and screen• Beware of light bounce 4
  35. 35. Lighting Challenges
  36. 36. AgendaVideo Production Basics Camera Type, Placement, Angle & Framing Lighting that Flatters Audio Capture Setting Up Your Studio Wardrobe, Hair & Complexion EditingEngaging Learners on Camera
  37. 37. Principles of Wardrobe,Hair & Complexion• Be appropriate for your brand• Flatter your body & face• Eliminate distractions 4
  38. 38. WardrobeDo Dont• Choose solids • Wear patterns or narrow• Contrast with other stripes clothing & • Wear too much white surroundings • Choose fabrics that shine • Wear green if using green screen 4
  39. 39. Hair• No fly-aways• Keep it off the face 4
  40. 40. Complexion• Video & lights create shine, blotches, uneven tone, make pale skin paler & dark skin darker• Recommendation: Use powder often to even out tone & reduce shine, especially on nose & forehead 4
  41. 41. AgendaVideo Production Basics Camera Type, Placement, Angle & Framing Lighting that Flatters Audio Capture Setting Up Your Studio Wardrobe, Hair & Complexion EditingEngaging Learners on Camera
  42. 42. Principles of Editing• Just because you can doesn’t mean you should• Keep things simple• Keep things moving at a good pace 5
  43. 43. Features to Look For• Exports/works with course- building software, SCORM, LMS• Import variety of formats• Run multiple video & audio tracks• Edit sound including noise reduction• Add text & titles 5
  44. 44. Editing SuitesVideo Audio• Camtasia • Audacity• Windows Live Movie Maker• Corel Video Studio• iMovie• Sony Vegas Pro
  45. 45. Editing Software
  46. 46. Green Screen Editinghttp://www.youtube.com/watch?v=o5JsEmXZf-k
  47. 47. Greg Owen-BogerTurpinCommunication.comFindYourFocusVideo.comgreg@turpincommunication.comlinkedin.com/in/gregowenboger@TurpinCommfacebook.com/TurpinCommunication
  48. 48. AgendaVideo Production BasicsEngaging Learners on Camera Find Your Focus. Be Yourself. Only Better. Identify Who You Are Talking To Be Clear, Concise, Conversational, Not Scripted Coaching Others Just for Fun
  49. 49. AgendaVideo Production BasicsEngaging Learners on Camera Find Your Focus. Be Yourself. Only Better. Identify Who You Are Talking To Be Clear, Concise, Conversational, Not Scripted Coaching Others Just for Fun
  50. 50. Guiding Principles of our Work Comfort Writing Conversation organized Orderly spontaneous data Conversations interactive accurate non-linear structure engagementPresentations & training sessions are conversations Video should feel conversational Speakers must be self-aware & engaged
  51. 51. Self-aware & EngagedFind your focus. Be yourself. Only better. Take control Allow your Adapt to the of your personality to environment thoughts. shine through. you’re in. 6
  52. 52. The Funhouse High self-consciousness Low self-awareness Racing mind Nervous Not in control Out-of-body experience
  53. 53. Funhouse Pausing Eye ContactSettle thoughts Connect with the individual Engaged
  54. 54. AgendaVideo Production BasicsEngaging Learners on Camera Find Your Focus. Be Yourself. Only Better. Identify Who You Are Talking To Be Clear, Concise, Conversational, Not Scripted Coaching Others Just for Fun
  55. 55. Terry Gsell, DirectorBe Specific& Get Personal Speak to one person Friendly relationship Solid eye contact to camera http://youtu.be/P2p2I_MPing 6
  56. 56. Additional Thoughts• Sounding spontaneous is necessary for learner engagement• Perfection is not desired• Keep your enthusiasm up• Instructor must know & understand the content, but not recite a script• Well-thought-out & detailed instructional design is critical for context & connecting dots
  57. 57. AgendaVideo Production BasicsEngaging Learners on Camera Find Your Focus. Be Yourself. Only Better. Identify Who You Are Talking To Be Clear, Concise, Conversational, Not Scripted Coaching Others Just for Fun
  58. 58. So … How Do You• Follow the instructional design?• Deliver the learning objectives?• Be clear & concise?• Engage your friend through the camera?• And sound conversational?
  59. 59. Create Notes &Improvise AroundThem Refer to sample script, page8 http://youtu.be/wzsAezUbAvQ
  60. 60. 8
  61. 61. The Process Start with Excellent Instructional DesignPrep Write Script or Outline for Video Portions Gather Thoughts, Make Connections Create Notes that you May or May Not UseTheShoot Review Out Loud Smile, Engage Your Friend, and … Action! 7
  62. 62. Other Recommendations • Learn to sneak a peek • Be patient & ask it of others • Take breaks • Break it down into manageable clips • Understand what can be edited & what can’t • Do as many takes as it takes • Do not settle for just OK, but do not strive for perfection either 7
  63. 63. Beware … • Using a TelePrompTer • Memorizing • Performing
  64. 64. AgendaVideo Production BasicsEngaging Learners on Camera Find Your Focus. Be Yourself. Only Better. Identify Who You Are Talking To Be Clear, Concise, Conversational, Not Scripted Coaching Others Just for Fun
  65. 65. Coaching OthersDirection/Coaching should come from onepersonHelp them understand • Don’t have to be memorized or be perfect • Should sound conversational • Let their personalities shine & keep Keep things pleasant their enthusiasm up Be patientCoach them Take breaks • To pause, to think, to breathe Help them break it down • Engage the camera into manageable clips (one person, friendly relationship) 7
  66. 66. AgendaVideo Production BasicsEngaging Learners on Camera Find Your Focus. Be Yourself. Only Better. Identify Who You Are Talking To Be Clear, Concise, Conversational, Not Scripted Coaching Others Just for Fun 5
  67. 67. For Fun … http://youtu.be/jAF5uYwx2Ls?t=2s
  68. 68. Greg Owen-BogerTurpinCommunication.com FindYourFocusVideo.comgreg@turpincommunication.comlinkedin.com/in/gregowenboger@TurpinCommfacebook.com/TurpinCommunication
  69. 69. Greg Owen-BogerA former actor and director, Greg Owen-Boger is now the Vice President ofTurpin Communication, a presentation and facilitation skills training companybased in Chicago. Schooled in management and the performing arts alongwith his entrepreneurial spirit, Greg brings a diverse set of skills andexperiences to the organization. He joined Turpin in 1995 as a camera manand quickly worked his way up. He now serves as a communication trainerand coach for Turpin’s largest clients. Since 2006, he has overseen all aspectsof their eLearning and blended learning platforms including instructionaldesign, script development, video production, on-camera coaching and LMSdeployment. He also appears on camera as a subject matter expert.Earlier this year Greg led an initiative to launch Find Your Focus Video, aproduction wing of Turpin Communication, which helps eLearningprofessionals and small businesses create effective web-based videos on abudget.Greg is the Director of Technology for the Chicagoland Chapter of ASTD andis the Managing Director of Interrobang Theatre Project.

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