Local SEO - It's No Laughing Matter

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Presented at PubCon New Orleans 2014. Local Search is more complicated than ever - especially with the huge update that hit at the end of last year. If you know what to do, and how to do it correctly, you can absolutely kill it in local search results. In fact, it's possible to own several spots in the organic results on page one.

This comedy movie-themed presentation explains how the Local Search arena has changed over the past few months, then dives in to specific tips for local optimization. Both on-site and off-site tactics are covered, and there are a few quick hits at the end for businesses that are showing up in the Local Carousel.

The presentation includes 142 movie references, all comedies - and even includes 19 comedies from 1985, arguably the greatest year for film comedy.

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Local SEO - It's No Laughing Matter

  1. 1. Mary Poppins - 1964 2. The Great Race - 1965 3. Batman - 1966 4. The Graduate - 1967 5. The Producers - 1968 6. Paint Your Wagon - 1969 7. M*A*S*H - 1970 8. The Million Dollar Duck - 1971 9. What’s Up, Doc? - 1972 10. American Graffiti - 1973 11. Blazing Saddles - 1974 12. Young Frankenstein - 1974 13. The AdventureS of Sherlock Holmes’ Smarter Brother - 1975 14. Month Python and the Holy Grail - 1975 15. The Return of the Pink Panther - 1975 16. The Pink Panther Strikes Again - 1976 17. Silver Streak - 1976 18. High Anxiety - 1977 19. Slap Shot - 1977 20. National Lampoon’s Animal House - 1978 21. Revenge of the Pink Panther - 1978 22. The Jerk - 1979 23. Meatballs - 1979 24. Airplane! - 1980 25. Caddyshack - 1980 26. The Cannonball Run - 1981 27. History of the World: Part I - 1981 28. Stripes - 1981 29. Fast Times at Ridgemont High - 1982 30. Porky’s - 1982 31. The Toy - 1982 32. A Christmas Story - 1983 33. National Lampoon’s Vacation - 1983 34. Risky Business - 1983 35. All of Me - 1984 36. Ghostbusters - 1984 37. Revenge of the Nerds - 1984 38. Sixteen Candles - 1984 39. This Is Spinal Tap - 1984 40. Top Secret! - 1984 41. Back to the Future - 1985 42. Better Off Dead - 1985 43. The Breakfast Club - 1985 44. Brewster’s Millions - 1985 45. Clue - 1985 46. Fletch - 1985 47. Girls Just Want to Have Fun - 1985 48. The Goonies - 1985 49. Just One of the Guys - 1985 50. National Lampoon’s European Vacation - 1985 51. Once Bitten - 1985 52. Pee-wee’s Big Adventure - 1985 53. Real Genius - 1985 54. Spies Like Us - 1985 55. Summer Rental - 1985 56. Teen Wolf - 1985 57. Volunteers - 1985 58. Transylvania 6-5000 - 1985 59. Weird Science - 1985 60. Ferris Bueller’s Day Off - 1986 61. Short Circuit - 1986 62. Soul Man - 1986 63. ¡Three Amigos! - 1986 64. Can’t Buy Me Love - 1987 65. Good Morning, Vietnam - 1987 66. Mannequin - 1987 67. Moonstruck - 1987 68. Planes, Trains & Automobiles - 1987 69. The Princess Bride - 1987 70. Raising Arizona - 1987 71. Spaceballs - 1987 72. Big - 1988 73. Beetlejuice - 1988 74. Coming to America - 1988 75. A Fish Called Wanda - 1988 76. The Naked Gun: From the Files of Police Squad! - 1988 77. Scrooged - 1988 78. Twins - 1988 79. Lethal Weapon 2 - 1989 80. Weekend at Bernie’s - 1989 81. Home Alone - 1990 82. Don’t Tell Mom the Babysitter’s Dead - 1991 83. Hot Shots! - 1991 84. What About Bob? - 1991 85. Army of Darkness - 1992 86. Honeymoon in Vegas - 1992 87. Dazed and Confused - 1993 88. Groundhog Day - 1993 89. So I Married an Axe Murderer - 1993 90. Dumb & Dumber - 1994 91. Ace Ventura: Pet Detective - 1994 92. Airheads - 1994 93. Clerks - 1994 94. Billy Madison - 1995 95. Clueless - 1995 96. Friday - 1995 97. Mallrats - 1995 98. Tommy Boy - 1995 99. Black Sheep - 1996 100. The Cable Guy - 1996 101. Fargo - 1996 102. Happy Gilmore - 1996 103. Kingpin - 1996 104. Austin Powers: International Man of Mystery - 1997 105. Chasing Amy - 1997 106. Liar Liar - 1997 107. The Big Lebowski - 1998 108. There’s Something About Mary - 1998 109. The Waterboy - 1998 110. Office Space - 1999 111. Dude, Where’s My Car? - 2000 112. Jay and Silent Bob Strike Back - 2001 113. Super Troopers - 2001 114. Zoolander - 2001 115. Austin Powers: Goldmember - 2002 116. Bruce Almighty - 2003 117. Elf - 2003 118. A Mighty Wind - 2003 119. Old School - 2003 120. Anchorman: The Legend of Ron Burgundy - 2004 121. DodgeBall: A True Underdog Story - 2004 122. Napoleon Dynamite - 2004 123. The 40-Year-Old Virgin - 2005 124. Wedding Crashers - 2005 125. Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan - 2006 126. Talladega Nights - The Ballad of Ricky Bobby - 2006 127. Blades of Glory - 2007 128. Pineapple Express - 2008 129. Role Models - 2008 130. Step Brothers - 2008 131. Black Dynamite - 2009 132. Cop Out - 2010 133. Hot Tub Time Machine - 2010 134. Bridesmaids - 2011 135. A Very Harold & Kumar 3D Christmas - 2011 136. 21 Jump Street - 2012 137. Ted - 2012 138. Pitch Perfect - 2012 139. The Internship - 2013 140. This Is the End - 2013 141. The Lego Movie - 2014 142. A Million Ways to Die in the West - 2014

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