Presented at Brighton SEO in Brighton, UK on September 18, 2015.
Learn all about Local SEO - how it's different from traditional SEO, how it matters to your business (or your clients' businesses), and how to actually do it... This presentation walks through the most important signals that influence how websites will rank in local searches, then explains exactly how to optimize those signals.
Covered in the presentation: on site signals, link signals, off site location signals, Google My Business pages, and reviews.
For additional entertainment value, the movie theme for this presentation is comedy movies. The background of each slide is a scene from a comedy movie... The presentation includes 112 comedy movie references, including at least one movie for every year in the last 50 years - and 19 movies fro 1985, the high point in American film comedy.