How to do the Local Search Truffle Shuffle

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When you're in an unpopular vertical, it's tough to succeed in local search. What do you do when no one wants to link to you or engage with you on social media? This presentation covers the important points to cover when you're trying to beat competitors and standard SEO basics don't necessarily apply...

Published in: Automotive, Technology, Design
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  • How to succeed on Google Local when people think you suck
  • 35 movie references – all underdog movies
  • CHEAP - $20/month gets you 20 searches per day
  • Open graph protocol in posts and pages V2Open graph sharing plugin
  • Even if it’s not directly related – share info on maintenance, etcBankruptcy lawyer, share financial advice
  • Mention sendible.com!
  • Come out to the coast, we’ll get together, have a few laughs…And he had an ADVENTURE!
  • Over 50% of your organic search traffic is branded – why not do this?!?!
  • Will Scott – barnacle SEO
  • How to succeed on Google Local when people think you suck
  • How to do the Local Search Truffle Shuffle

    1. 1. 1. The Goonies – 19852. Rudy – 19933. Revenge of the Nerds – 19844. Army of Darkness – 19925. Happy Gilmore – 19966. 300 – 20067. Red Dawn – 19848. Footloose – 19849. Cool Hand Luke – 196710. Bubble Boy – 200111. Mystery Men – 199912. The 40 Year Old Virgin – 200513. Brazil – 198514. The Waterboy – 199815. Cinderella Man – 200516. A League Of Their Own – 199217. Slapshot – 197718. Better Off Dead – 198519. Major League – 198920. Braveheart – 199521. Slumdog Millionaire – 200822. They Live – 198823. Total Recall – 199024. Dead Alive – 199225. 8 Mile – 200226. Die Hard – 198827. The Karate Kid – 198428. The Pursuit of Happiness – 200629. The Fugitive – 199330. Rocky – 197631. Swingers – 199632. Ladyhawke – 198533. The Mighty Ducks – 199234. The Shawshank Redemption – 199435. Dodgeball – 2004

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