Board's Role in Fundraising with Mike Bacon and Beverly Seffel


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  • Board's Role in Fundraising with Mike Bacon and Beverly Seffel

    1. 1. The Board’s Role in Fundraising<br />Michael Bacon, CFRE<br />Beverly Seffel<br />
    2. 2. Does this sound familiar?<br />“Isn’t that the staff’s job?”<br />“I’m giving my time… that’s enough.”<br />“I don’t know anyone.”<br />“I’ll do anything but ask for money.”<br />
    3. 3. Reality is most board members…<br />
    4. 4. What tools does the Board need?<br />Passion for our cause<br />A strong case for giving<br />Powerful stories about how we make a difference<br />Staff support for accountability<br />Training about how to make an ask<br />
    5. 5. How Can Our Board Help With Fundraising?<br />Know our mission by heart<br />Be able to tell one story with passion<br />Basic knowledge of our programs and clients<br />Make your own financial gift first<br />
    6. 6. How Can Our Board Help With Fundraising?<br />Help identify new prospects<br />Set up a meeting for staff with a prospect<br />Invite prospects to take a tour of our nonprofit<br />Invite prospects to join you at an event<br />Be involved in thanking donors (calls, notes, visits)<br />
    7. 7. The Sequence of Willingness<br />
    8. 8. Driving Your Board<br />What are your individual Board member’s comfort zone?<br />It’s not just about asking for money!<br />
    9. 9. How Do You Feel When You Give?<br />Share your story with someone next to you.<br />Compare stories…<br />
    10. 10. 10 Ways To Encourage The Board To Raise Money<br />Board Chair/Committee Chair hold people accountable.<br />Develop a job description that includes fundraising.<br />Create a timeline for fundraising that lends urgency. <br />Create a line item in the budget called “Board Fundraising”<br />
    11. 11. 10 Ways To Encourage The Board To Raise Money<br />5. Assign names: the “rolling 5”.<br />6. At each meeting, everyone self-reports on their progress.<br />7. Create challenges, competitions among the Board.<br />External challenges based on behavior (new names, # of visits)<br />Internal challenges from a key board member<br />Prizes based on benchmarks (gift certificates, parking space)<br />Symbol Awards (Most Improved, Courageous Asker…)<br />
    12. 12. 10 Ways To EncourageThe Board to Raise Money<br />8. Provide training on how to make an ask.<br />9. Invite a group of donors to talk about why they give.<br />10. Invite clients to come share how their lives have been affected.<br />
    13. 13. What Works For You?<br />Share with each other examples of how you have effectively encouraged the Board to raise money. <br />What have you done or what have you seen working? <br />
    14. 14. Tools You Can Use<br />Prospect Brainstorming Sheet<br />Where Does The Money Come From?<br />