Bill Sebald @billsebald Greenlane Search Marketing, LLC www.greenlaneseo.com This was presented on 8/21/2013
Mine your 404 pages in Google Webmaster Tools to see who links to them. Use a 301 redirect to your most related current page to reclaim your lost links.
Look for mentions of your brand, high level employees, or unique services you may offer. Sometimes you’ve been mentioned, where all you need to do is ask for a link.
If you create unique images or infographic, and they ran wild on the internet, reach out to the sites that are hosting them and as for a link credit. Google’s reverse image search works great for this.
If your brand name is difficult to spell or your executives have tough last names, they may have been linked to incorrectly. Use this trick to recover any links that are pointing to an inaccurate URL. Small opportunity in most cases, but worth the effort of checking.
Sometimes the best links are right within reach. Example – are you a member of a standards group? Do your customers have a preferred vendors page? Did you sponsor or donate and not receive a link? Doesn’t hurt to ask.
Some beginner tips to starting the guest posting process. Remember, share high quality articles. Don’t be lazy.
Consider reversing the blog post strategy. Accept (and maybe solicit) guest blog posts from authoritative bloggers. They may promote you and proudly link back to their work on your domain. Topsy is a good tool to find these authorities, but you can also find them with general prospecting (especially using Buzzstream).
Broken link building is especially valuable if you’re an expert in something. Often, the smaller the business, the smaller the niche. That can be a prospecting advantage.
An alternative to broken link building, sometimes it’s not about fixing someone’s broken link, but showing them where their information is outdated. If you’re an expert in a field, and know there’s misinformation out there, use this tool to track it down and begin your conversation with the webmaster. Give them a post (with a link in it), or ask them to link to something updated on your site.
Sample of Outdated Content Finder - http://www.greenlaneseo.com/outdated-content-finder/
30,000 writers use this service to find experts. Get on the mailing list and jump at the opportunities. The faster you are at responding, the better your chances of getting a link.
A great tool to aid your prospecting. Need someone’s email? This tool may help.
Small / Medium Sized Business Link Building Opportunities - SEO Meetup Preso - "Practical Experience Section"
Bill Sebald @billsebald
Greenlane Search Marketing, LLC
This was presented on 8/21/2013
Real Marketing + Relationship Building =
Juiciest Links Of All
• Link Reclamation – Grab the low hanging fruit
• Linking With Content – Earn opportunity
Link Reclamation #1
404 Management FTW
Link Reclamation #2
• Fresh Web Explorer - http://freshwebexplorer.moz.com/
• Mention - https://en.mention.net/
• Google Alerts - http://www.google.com/alerts
• Twitter – Any Twitter Conversation Tracking Tool
• Newsle - https://newsle.com
Link Reclamation #3
• Google’s Search By Image -
Link Reclamation #4
• Big Brand Link Building: Identifying Link Opportunities via
Misspellings - http://tlcseo.com/brand-link-misspellings/
– Concatenate with Excel, turn into URLs
Link Reclamation #5
Get Links From Partners
• Do you have vendors or suppliers that can link to you?
• Do you have customers that can link to you?
• Are you sponsoring anything?
• Did you donate anywhere?
• Did you spotlight a partner (does the partner know?)
Linking With Content #1
• Guest Blogging Query Generator -
• Followerwonk - http://followerwonk.com/
• Link Prospector -
• Open Site Explorer, Majestic,
Ahrefs, Cognitive SEO
• Buzzstream - http://www.buzzstream.com
Linking With Content #2
Allow Guest Posting
• Let others guest post for you
• Post clear quality guidelines
• Use social media to get the word out
• Encourage your bloggers to link to their post on your site
Link With Content #3
Broken Link Building
• Broken Link Finder - http://brokenlinkbuilding.com/
Link With Content #4
• Outdated Content Finder -
Link With Content #4
Link With Content #5
• HARO (Help A Reporter Out) -
• Email Guesser- http://linksy.me/find-email