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Philadelphia SEO
Bill Sebald @billsebald
Greenlane Search Marketing, LLC
www.greenlaneseo.com
This was presented on 8/21/2...
Philadelphia SEO
Actual Experiences
Real Marketing + Relationship Building =
Juiciest Links Of All
• Link Reclamation – Gr...
Philadelphia SEO
Link Reclamation #1
404 Management FTW
Philadelphia SEO
Link Reclamation #2
Mentions
• Fresh Web Explorer - http://freshwebexplorer.moz.com/
• Mention - https://...
Philadelphia SEO
Link Reclamation #3
Images
• Google’s Search By Image -
http://images.google.com/imghp?hl=en
Philadelphia SEO
Link Reclamation #4
Misspellings
• Big Brand Link Building: Identifying Link Opportunities via
Misspellin...
Philadelphia SEO
Link Reclamation #5
Get Links From Partners
• Do you have vendors or suppliers that can link to you?
• Do...
Philadelphia SEO
Linking With Content #1
Guest Posting
Prospecting
• Guest Blogging Query Generator -
http://guestpostlabs...
Philadelphia SEO
Linking With Content #2
Allow Guest Posting
• Let others guest post for you
• Post clear quality guidelin...
Philadelphia SEO
Link With Content #3
Broken Link Building
• Broken Link Finder - http://brokenlinkbuilding.com/
Philadelphia SEO
Link With Content #4
Content Refresh
• Outdated Content Finder -
http://www.greenlaneseo.com/outdated-con...
Philadelphia SEO
Link With Content #4
Content Refresh
Philadelphia SEO
Link With Content #5
HARO
• HARO (Help A Reporter Out) -
http://go.helpareporter.com/ppc/why-haro
Philadelphia SEO
Prospecting Bonus!
• Email Guesser- http://linksy.me/find-email
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Small / Medium Sized Business Link Building Opportunities - SEO Meetup Preso - "Practical Experience Section"

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This was presented on 8/21/2013. The audience were small and medium sized businesses looking for real link building tactics and strategies.

Published in: Technology, Design
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Small / Medium Sized Business Link Building Opportunities - SEO Meetup Preso - "Practical Experience Section"

  1. 1. Philadelphia SEO Bill Sebald @billsebald Greenlane Search Marketing, LLC www.greenlaneseo.com This was presented on 8/21/2013
  2. 2. Philadelphia SEO Actual Experiences Real Marketing + Relationship Building = Juiciest Links Of All • Link Reclamation – Grab the low hanging fruit • Linking With Content – Earn opportunity
  3. 3. Philadelphia SEO Link Reclamation #1 404 Management FTW
  4. 4. Philadelphia SEO Link Reclamation #2 Mentions • Fresh Web Explorer - http://freshwebexplorer.moz.com/ • Mention - https://en.mention.net/ • Google Alerts - http://www.google.com/alerts • Twitter – Any Twitter Conversation Tracking Tool • Newsle - https://newsle.com
  5. 5. Philadelphia SEO Link Reclamation #3 Images • Google’s Search By Image - http://images.google.com/imghp?hl=en
  6. 6. Philadelphia SEO Link Reclamation #4 Misspellings • Big Brand Link Building: Identifying Link Opportunities via Misspellings - http://tlcseo.com/brand-link-misspellings/ – http://tools.seobook.com/spelling/keywords-typos.cgi – Concatenate with Excel, turn into URLs – http://www.majesticseo.com/reports/bulk-backlink-checker
  7. 7. Philadelphia SEO Link Reclamation #5 Get Links From Partners • Do you have vendors or suppliers that can link to you? • Do you have customers that can link to you? • Are you sponsoring anything? • Did you donate anywhere? • Did you spotlight a partner (does the partner know?)
  8. 8. Philadelphia SEO Linking With Content #1 Guest Posting Prospecting • Guest Blogging Query Generator - http://guestpostlabs.com/app/tools/querygenerator • Followerwonk - http://followerwonk.com/ • Link Prospector - http://linkprospector.citationlabs.com/campaigns • Open Site Explorer, Majestic, Ahrefs, Cognitive SEO Management • Buzzstream - http://www.buzzstream.com
  9. 9. Philadelphia SEO Linking With Content #2 Allow Guest Posting • Let others guest post for you • Post clear quality guidelines • Use social media to get the word out • Encourage your bloggers to link to their post on your site
  10. 10. Philadelphia SEO Link With Content #3 Broken Link Building • Broken Link Finder - http://brokenlinkbuilding.com/
  11. 11. Philadelphia SEO Link With Content #4 Content Refresh • Outdated Content Finder - http://www.greenlaneseo.com/outdated-content-finder/
  12. 12. Philadelphia SEO Link With Content #4 Content Refresh
  13. 13. Philadelphia SEO Link With Content #5 HARO • HARO (Help A Reporter Out) - http://go.helpareporter.com/ppc/why-haro
  14. 14. Philadelphia SEO Prospecting Bonus! • Email Guesser- http://linksy.me/find-email

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