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App marketing and promotion - A showcase of TalkBox

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This is a presentation given at Appsworld Asia on September 2, 2011. TalkBox Voice Messenger is being used as a showcase to illustrate some basics of app marketing and promotion tactics.

Published in: Technology, Business
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App marketing and promotion - A showcase of TalkBox

  1. 1. Marketing and promotionto support your app launch By someone who thinks about this every moment of her day
  2. 2. PLANNING - DEFINING YOUR APP What is your app? Your app uniqueness Purpose of your app? Who are your target audience? By product / By promotional campaign Where are your target audience? Targeted research and behavioral analysis Roll out one region at a time
  3. 3. EXECUTION - EVERY APP HAS 5 WEAPONS In-app promotion
  4. 4. EXECUTION - EVERY APP HAS 5 WEAPONS App store promotion
  5. 5. EXECUTION - EVERY APP HAS 5 WEAPONS Own channels
  6. 6. EXECUTION - EVERY APP HAS 5 WEAPONS 3-rd party channels
  7. 7. EXECUTION - EVERY APP HAS 5 WEAPONS Other app PR activities
  8. 8. Using TalkBox Voice Messenger as a showcase
  9. 9. WEAPON 1 - IN-APP PROMOTION In-app tutorial 6 things you need to knowabout TalkBox slideshow upon launch
  10. 10. WEAPON 1 - IN-APP PROMOTION Sending invitations Multiple possible channels for users to invite friends to join TalkBox
  11. 11. WEAPON 1 - IN-APP PROMOTION Viral factorsAn additional feature for users to post voice tweets
  12. 12. WEAPON 1 - IN-APP PROMOTION Push notificationsand newsfeed
  13. 13. WEAPON 1 - IN-APP PROMOTION Regular app updates Spotlight new features in each update
  14. 14. WEAPON 2 - APP STORE PROMOTION App description SEOkeywords screenshotskeywords in app name and distributed inside app descriptionthe first 150 words
  15. 15. WEAPON 2 - APP STORE PROMOTION Secret to being featured
  16. 16. WEAPON 2 - APP STORE PROMOTION Monitoring app store reviews
  17. 17. WEAPON 3 - OWN CHANNELS Websites - help users to find you
  18. 18. WEAPON 3 - OWN CHANNELS Websites - download link to all available platforms
  19. 19. WEAPON 3 - OWN CHANNELS Websites - user guides and tutorial
  20. 20. WEAPON 3 - OWN CHANNELS Websites - resources for the press
  21. 21. WEAPON 3 - OWN CHANNELS SNS - Twitter for CS support and learn what’s trendingabout your app
  22. 22. WEAPON 3 - OWN CHANNELS SNS - users engagement & retention campaigns
  23. 23. WEAPON 3 - OWN CHANNELS SNS - negative feedbacks channeling back to support email
  24. 24. WEAPON 3 - OWN CHANNELS Video Channel - don’t be too creative, always goodto start from the basic
  25. 25. WEAPON 4 - 3RD-PARTY CHANNELS Engaging app reviewers + bloggers Paid app > promo code Free app > good media kit + ranking Target bloggers with a specific angle Check Alexa global and regional ranking to aid your selection
  26. 26. WEAPON 4 - 3RD-PARTY CHANNELS Being part of an affiliate network Apps cross-promotion Opening up API for other apps to use Using advertising network Boosting brand awareness Sustaining the surge in downloads Be localized
  27. 27. WEAPON 5 - OTHER APP PR ACTIVITIES Participating in events and conferences Event web app: appsworld.talkboxapp.com smwf.talkboxapp.com
  28. 28. ROI - MEASURING EFFECTIVENESS App ranking appannie.com
  29. 29. ROI - MEASURING EFFECTIVENESS User acquisition costuser acquisition cost user quality + quality of user information obtained
  30. 30. ROI - MEASURING EFFECTIVENESS Optimize user experience
  31. 31. go to appsworld.talkboxapp.com TalkBox: JackieC Twitter @jacquejac Jacqueline Chong jacqueline.chong@talkboxapp.com

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