Green Hectares Rural Tech Workshop - Facebook

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A workshop covering the basics of Facebook. Green Hectares offers this content as part of an initiative to enable rural communities with technology.

Published in: Technology, Design
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Green Hectares Rural Tech Workshop - Facebook

  1. 1. Facebook
  2. 2. www.greenhectaresonline.com www.zephyrtraining.ca info@greenhectaresonline.com info@zephyrtraining.ca• THESE MA LS A COPY TERIA RE RIGHTED WITH A RIGHTS A RESERV THIS DOCUMENT MA NOT IN WHOLE OR IN PA BE COPIED, LL RE ED. Y RT PHOTOCOPIED, REPRODUCED, OR REDUCED TO A ELECTRONIC MEDIUM OR MA NY CHINE-REA BLE FORM WITHOUT PRIOR CONSENT, IN WRITING, DA FROM Z R SOFTWA TRA EPHY RE INING L A GREEN HECTA CORP TD. ND RES .• A SOFTWA COMPUTER, A PRODUCT NA NY RE, ND MES MENTIONED A MA A RE NUF CTURER A PUBLISHER TRA ND DEMA A A USED ONL FOR THE RKS ND RE Y PURPOSE OF IDENTIFICATION.• Microsoft, Explorer, Outlook, Windows , are either registered trademarks or trademarks of Microsoft Corporation in the United States and/ other countries. or• A other trademarks are property of their respective owners. ll
  3. 3. Why Facebook?Why should people use Facebook?
  4. 4. Why Facebook?And what is it?
  5. 5. Create an Account• www.facebook.com• Fill out information• Sign Up• Add Friends• Add Profile Information• Add a Profile Picture
  6. 6. Facebook Groups• What can you do with a group?• Personalized Administrators
  7. 7. Create Facebook Groups• www.facebook.com/groups/create.php• Fill out Group information• Set Privacy and customization
  8. 8. Create Facebook Groups• Invite Friends by either – Typing their name in the search box – Select their profile pictures – Insert their email addresses• Add a personal message
  9. 9. Facebook Pages• What can you do with a page?• Building awareness regarding your business
  10. 10. Creating a Page• www.facebook.com/pages/create.php• Community Page• Official Page
  11. 11. Creating a Page• Upload a photo• Provide Basic Information• Post Status Update• Set Up a Mobile Phone• Update via Twitter
  12. 12. Facebook Page Tips• Invite friends• Create an Ad• Offer promotions• Tag people in photos
  13. 13. Facebook Page Tips• Maintain relevant status updates• Upload multimedia• Provide updates with value
  14. 14. Page vs. Group• Mass Messaging• Search Engine Optimization• Stream Publishing• Targeted Stream Publishing• Targeted Updates
  15. 15. Page vs. Group• Application support• Membership restriction• Insights• Promotional Widgets• Clean URLs
  16. 16. Creating Facebook Ads• www.facebook.com/ads/create/• Create an ad for a Page or a Website• Add Title• Add Text
  17. 17. Choose Target for Your Ad• Choose Geographic Location• Demographic• Likes and Interests• Connections
  18. 18. Pricing• Name your campaign• Set Daily Budget• Schedule• Impressions vs. Clicks
  19. 19. Ad Insights• Status• Duration• Date• Impressions• Clicks
  20. 20. Ad Insights• Click Through Rate - CTR (%)• Average Cost Per Click (CPC)• Average Cost Per Impression (CPM)
  21. 21. Facebook Ad Tips• Check out the other Ads• Create Multiple Ads• Use a good photo• Ads at night• Target your ads

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