Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Green Foodservice Alliance Meeting September 2009

Related Books

Free with a 30 day trial from Scribd

See all
  • Login to see the comments

  • Be the first to like this

Green Foodservice Alliance Meeting September 2009

  1. 1. Welcome to the Green Foodservice Alliance Meeting Meeting Sponsored By: Meeting Hosted By: Coffee Provided By:
  2. 2. Welcome & Introductions <ul><li>Holly Elmore, Founder & Executive Director, Green Foodservice Alliance </li></ul>
  3. 3. Welcome to the Atlanta Community Food Bank <ul><li>Rob Johnson, Chief Operating Officer, Atlanta Community Food Bank </li></ul>
  4. 4. GFA Non-Profit Status Update <ul><li>Charles Hoff, GRA & GFA General Counsel, Hoff Hospitality </li></ul>
  5. 5. GFA Non-Profit Status Update <ul><li>Charles Hoff, GRA & GFA General Counsel, Hoff Hospitality </li></ul>
  6. 6. Zero Waste Zone Update <ul><li>Holly Elmore, Founder & Executive Director, Green Foodservice Alliance </li></ul>
  7. 7. ZERO WASTE ZONE <ul><li>ATLANTA AREA ZONES </li></ul><ul><li>Launched Zones : </li></ul><ul><li>Downtown Atlanta </li></ul><ul><li>Buckhead </li></ul><ul><li>Off-Premises Catering </li></ul><ul><li>Future Zones : </li></ul><ul><li>Midtown </li></ul><ul><li>Perimeter </li></ul><ul><li>Academia </li></ul>
  8. 8. Energy & Technology Committee Update <ul><li>Eric Taub, CFA, Founder/Managing Partner, Verus Carbon Neutral </li></ul>
  9. 9. Energy & Technology Committee Update October 29 th 2009 Atlanta Community Food Bank STIMULATE YOUR ENERGY CONSERVATIONS: <ul><ul><li>How to access: </li></ul></ul><ul><ul><ul><ul><li>Stimulus Funds </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Grants </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Tax Incentives </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Carbon Credits </li></ul></ul></ul></ul>
  10. 10. GFA Certification Update <ul><li>Marina Bryant, President, World Events, Inc. </li></ul><ul><li>Evaluation Director for GFA </li></ul>
  11. 11. GFA GREEN CERTIFICATION <ul><li>CASE STUDIES </li></ul><ul><li>Restaurant: Ecco </li></ul><ul><li>Catering: Parsley’s Catering </li></ul><ul><li>College Campus: Sodexo Emory Dining </li></ul>
  12. 12. Local Producer Update <ul><li>Michael Walls, Georgia Organics </li></ul><ul><li>Teri Stivers, Seafood Specialist, Office of Seafood Education & Marketing, UGA Marine Extension Service </li></ul>
  13. 13. Wild Georgia Seafood Tori Stivers, Seafood Specialist University of Georgia Marine Extension Service, Georgia Sea Grant
  14. 14. Categories of Commercial Seafood <ul><li>GA Commercial Fisheries (< 3 miles from shore) </li></ul><ul><ul><li>Shrimp, blue crab, hard clam, oyster, jellyfish, shad </li></ul></ul><ul><li>Federal Commercial Fisheries (3 - 200 miles) </li></ul><ul><ul><li>Rock shrimp, shrimp, amberjack, cobia, grouper, red porgy, red snapper, sea bass, triggerfish, vermilion snapper </li></ul></ul><ul><li>Farmed (not wild) Freshwater Fish </li></ul><ul><ul><li>Trout, catfish, Siberian sturgeon meat (spring) & caviar </li></ul></ul>
  15. 15. GA Commercial Fisheries 2008 Landings * Values are ex-vessel Specie Volume (lbs) * Value ($) Availability Shrimp (tails) 1,931,292 7,265,344 May – Jan. Blue crab 4,179,892 3,665,711 April – Nov. Hard clam 67,113 523,440 All year Oyster 13,168 55,321 Oct. – May Shad 33,976 36,827 Jan. - April
  16. 16. GA Shrimp Specifics 2008 Landings Specie Volume (lbs) Availability White ( Litopenaeus setiferus) 1,680,919 May – Jan. Brown ( Farfantepenaeus aztecus) 235,096 May – Oct. Pink, Rock, Red 15,277
  17. 17. Seasonality of Wild GA Seafood <ul><li>Spring </li></ul><ul><ul><li>Clam, crab, oyster, shad (March, April), shrimp (May, June) </li></ul></ul><ul><li>Summer </li></ul><ul><ul><li>Clam, shrimp, crab </li></ul></ul><ul><li>Fall </li></ul><ul><ul><li>Clam, shrimp, crab, oyster </li></ul></ul><ul><li>Winter </li></ul><ul><ul><li>Clam, shrimp, oyster, shad </li></ul></ul>
  18. 19. Hurdles to Getting GA Seafood into Atlanta <ul><li>Lack of direct inland routes from coast </li></ul><ul><li>Need to quickly sell large volumes of highly perishable product </li></ul><ul><li>Harvesters lack resources to vertically integrate their business </li></ul><ul><li>Regional and global price competition </li></ul><ul><li>Lack of funds to promote commodity </li></ul><ul><li>Insufficient supply to meet demand </li></ul>
  19. 20. Georgia Sea Grant Strategic Planning <ul><li>Safe & Sustainable Seafood Supply </li></ul><ul><li>Healthy Coastal Ecosystems </li></ul><ul><li>Sustainable Coastal Development </li></ul><ul><li>Coastal Hazard Resiliency </li></ul><ul><li>Identify audience or stakeholders </li></ul><ul><li>Determine their primary wants & needs </li></ul><ul><li>Assess our strengths & weaknesses in addressing needs </li></ul><ul><li>Plan primary outcomes/deliverables for 5 yrs </li></ul>
  20. 21. Regulatory Agencies <ul><li>GA Dept. of Natural Resources, Coastal Resources Division – collects data on, manages and regulates state fisheries; enforces regulations </li></ul><ul><li>NOAA, National Marine Fisheries Service – manages federal fisheries; protects endangered species (TEDs, BRDs); enforces regulations </li></ul><ul><li>U.S. Coast Guard – enforces regulations </li></ul><ul><li>GA Dept. of Agriculture – inspects seafood processors, wholesalers, retailers; enforces regs. </li></ul>
  21. 22. Tori Stivers [email_address] 770 460-2506
  22. 23. Wild GA Seafood Availability Months when most abundant January Clam, shrimp, oyster, shad Feb. - March Clam, oyster, shad April Clam, crab, oyster, shad May Clam, crab, oyster June – Sept. Clam, shrimp, crab Oct. – Dec. Clam, shrimp, crab, oyster
  23. 24. Marketing & PR Update <ul><li>Kelly Hornbuckle, Marketing & Communications, Georgia Restaurant Association </li></ul>
  24. 25. Marketing & PR Update <ul><li>ZWZ & GFA in the Media: </li></ul><ul><ul><li>60 Million Media Impressions to Date </li></ul></ul><ul><ul><li>Holly Interviewed by The New York Times </li></ul></ul><ul><ul><li>Earth911 Named Atlanta one of 5 “Cities of Change” </li></ul></ul><ul><ul><li>Voice of America Taping </li></ul></ul><ul><ul><li>The Sunday Paper, The AJC </li></ul></ul>
  25. 26. Marketing & PR Update <ul><li>We Have a NEW GFA Logo… </li></ul>
  26. 27. Spring/Summer Design
  27. 28. Autumn Design New Navigation
  28. 29. Marketing & PR Update <ul><li>3 rd Annual GRACE Awards: </li></ul><ul><ul><li>Sunday, November 15, 2009 </li></ul></ul><ul><ul><li>Grand Hyatt Atlanta in Buckhead </li></ul></ul><ul><ul><li>Master of Ceremonies: Jeff Dauler, Q100 & Flying Biscuit </li></ul></ul><ul><ul><li>Lifetime Achievement Award Winner: Karen Bremer </li></ul></ul><ul><ul><li>Buy Tickets: </li></ul></ul><ul><ul><li>Innovator Award Finalist: </li></ul></ul><ul><ul><li>Holly Elmore!!! </li></ul></ul>
  29. 30. GFA Overview & Future Plans <ul><li>Ron Wolf, Chief Executive Officer, Georgia Restaurant Association </li></ul>
  30. 31. Announcements <ul><li>Holly Elmore, Founder & Executive Director, Green Foodservice Alliance </li></ul>
  31. 32. ENVIRO EXPO <ul><li>November 14-15 at the Georgia World Congress Center </li></ul><ul><li>FREE Admission </li></ul><ul><li> </li></ul>
  32. 33. Georgia Grown Food Show Bringing Together Local Producers with Georgia’s Chefs, Restaurants, Foodservice Providers & Retailers Georgia Grown: Chef’s Choice for Quality and Freshness
  33. 34. Support Your Local Producers!! When: October 12, 2009 12:00 pm – 4:30 pm Reception to Follow Where: Georgia Freight Depot 65 MLK Jr. Dr, Atlanta, GA 30334 Cost: FREE + GIVEAWAYS! Products Displayed: Fruits & Vegetables Meat, poultry, seafood Dairy products Alcoholic/non-alcoholic beverages Organic & all natural products Edible nuts Condiments & Sauces
  34. 35. Metromix Meals <ul><li>Who: A New Show on NBC About Dining Out in Atlanta </li></ul><ul><li>What: 3 People Talk About a Favorite Atlanta Restaurant </li></ul><ul><li>When: Wednesday between 11am – 12pm on WXIA </li></ul><ul><li>Why: To Rejuvenate Dining Out in Atlanta </li></ul>
  35. 36. Metromix Meals <ul><li>How: Get your customers to nominate your restaurant to be on the show via the website </li></ul><ul><li> </li></ul><ul><li>Brought to you by: </li></ul>
  36. 37. Slow Food Membership Drive <ul><li> </li></ul>
  37. 38. Great American Dine Out Proceeds Benefit Share Our Strength
  38. 39. Welcome to the Green Foodservice Alliance Meeting Meeting Sponsored By: Meeting Hosted By: Coffee Provided By: