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Green Foodservice Alliance Meeting April 2009


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Green Foodservice Alliance Meeting April 2009

  1. 1. Welcome to the Green Foodservice Alliance Meeting Sponsored By: Hosted By:
  2. 2. Welcome & Introductions <ul><li>Holly Elmore, Founder & Executive Director, Green Foodservice Alliance </li></ul>
  3. 3. Thank Our Host <ul><li>Randy Childers, Senior Director of Engineering, Hyatt Regency Atlanta </li></ul>
  4. 4. Current Recycling at Hyatt Regency Atlanta <ul><li>Food: consumables to the Food Bank, waste to composting </li></ul><ul><li>Cooking Oils: to Bio-Diesel </li></ul><ul><li>Cardboard </li></ul><ul><li>Paper (office, newspaper, magazines, etc.) </li></ul><ul><li>Glass </li></ul><ul><li>Plastic </li></ul><ul><li>Cans </li></ul><ul><li>Metals </li></ul><ul><li>Construction Waste </li></ul><ul><li>Carpet </li></ul><ul><li>Universal Waste (batteries, bulbs, ballasts, solvents, etc.) </li></ul>
  5. 5. Food Waste Recycling Savings
  6. 6. Energy: Costs Way Up, Consumption Way Down
  7. 7. The Impact of Energy Savings <ul><li>What if we still consumed energy at the same rate we did in 2000? </li></ul><ul><li>In 2008, our expenses would have been $856,000 higher. </li></ul><ul><li>The environmental impact? </li></ul><ul><li>This reduction in energy consumption has reduced our Greenhouse Gas Emissions (CO 2) by 6,400 Metric Tons per year. </li></ul>
  8. 8. Change in Gallons per Guest Night
  9. 9. The Impact of Water Savings <ul><li>Avoided Cost of $298,000 for 2008 </li></ul><ul><li>Savings of 23 Million Gallons Annually </li></ul><ul><li>What we are doing to reduce further: </li></ul><ul><ul><li>Installing low-flow toilets </li></ul></ul><ul><ul><ul><li>Savings of 2.3 million gallons and $46,000 annually; 47% IRR) </li></ul></ul></ul><ul><ul><li>Planning to divert condensate and rain-water to our cooling towers. </li></ul></ul><ul><ul><ul><li>Potential savings of 8 million gallons and $154,000 per year </li></ul></ul></ul>
  10. 10. Zero Waste Zone Update <ul><li>Gloria Hardegree, Georgia Recycling Coalition </li></ul><ul><li>Abbey Patterson, Atlanta Recycles </li></ul>
  11. 11. ZWZ Media Coverage <ul><li>Earth Day Related Coverage on: </li></ul><ul><li>CNN </li></ul><ul><li>CNN International </li></ul><ul><li> Homepage </li></ul>
  12. 12. ZWZ on CNN
  13. 13. ZWZ - Decals <ul><li>Decals Produced with ZWZ - Downtown Atlanta logo </li></ul><ul><li>Decals for recycling containers </li></ul><ul><li>Transparent decals for branding on door windows </li></ul><ul><li>Paid for by Georgia Recycling Coalition and Atlanta Recycles, a $2000 Donation </li></ul>
  14. 14. Upcoming ZWZ Communication <ul><li>Follow-up with Charter Participants Regarding Compliance with Pledge </li></ul><ul><ul><li>Recycling of Common Recyclables </li></ul></ul><ul><ul><li>Donation of Edible Food or the Composting of Food Residuals </li></ul></ul><ul><ul><li>Recycling of Spent Grease for the Local Production of Bio-fuel </li></ul></ul><ul><li>Broader Communication to Additional Businesses in the Downtown Convention Area via Email from Central Atlanta Progress and Meetings with the Downtown Hotel Council </li></ul><ul><li> </li></ul>
  15. 15. ZWZ Metrics <ul><li>ZWZ Participants Will Report Tonnages Diverted from the Landfill and/or Recycled </li></ul><ul><li>Metrics Will Be Automatically Uploaded to EPA’s Waste Wise Program </li></ul><ul><li>Data Will Serve as a Benchmark to Calculate ZWZ’s Impact </li></ul>
  16. 16. Important ZWZ Dates <ul><li>May 15 - Deadline for Charter Participants to Comply </li></ul><ul><li>April 30 - ZWZ Meeting for Buckhead </li></ul><ul><li>May - Expansion Strategy Session with Key Stakeholders </li></ul><ul><li>June - ZWZ Presentation to Marriott’s Atlanta Market Meeting </li></ul>
  17. 17. GFA Certification Update <ul><li>Debby Cannon, Director of the Georgia State University School of Hospitality </li></ul>
  18. 18. Certification Committee <ul><li>Marina Bryant, Evaluation Director, GFA Certification Program </li></ul><ul><li>Certified Meeting and Event Planner </li></ul><ul><li>President of World Events, Inc. </li></ul><ul><li>Member of GFA, Green Meetings Industry Council, MPI, GA Recycling Coalition </li></ul><ul><li>Member of Metro Atlanta and Dunwoody Chambers </li></ul><ul><li>Board of Director for Atlanta’s Table </li></ul><ul><li>Special Event Director for Enviro Expo USA </li></ul><ul><li>For the last 12 years has done logistics and coordinated fundraising marathon teams, “Joints in Motion,” for the Arthritis Foundation </li></ul><ul><li>Co-produced the Inaugural ING GA Marathon Expo </li></ul>
  19. 19. Energy & Technology Update <ul><li>Chris Coan, General Manager of Business & Government Markets, Gas South </li></ul>
  20. 20. Energy & Technology <ul><li>Introduce the new team members </li></ul><ul><li>New funds in the Stimulus package? </li></ul><ul><li>Participation in local events </li></ul><ul><li>GFA Event Update </li></ul>
  21. 21. Energy & Technology
  22. 22. Energy & Technology American Recovery and Reinvestment Act of 2009 (ARRA) Potential Funding for GA $82,495,000 Monies controlled in GA by GEFA – Georgia Environmental Facilities Authority “ Under the 2009 State Energy Program, GEFA intends to create several funding opportunities for state agencies, local governments, and private-sector entities. Opportunities for the private-sector will include loans and grants, and will be awarded through an open, competitive application process. Applications will be evaluated according to a series of criteria still under development. Criteria may include, but not limited to, estimates of job creation / retention, other economic benefits, energy saved, renewable energy generated, and other cost/benefit information”
  23. 23. Energy & Technology Events promoting GFA: Jeff Melnick presented the energy efficient equipment and unique environmental products used at Pizza Fusion Chris Coan presented an overview of the GFA to the GFEN. A good time was had by all who attended the Planet 420 tent at the 420 Fest
  24. 24. Energy & Technology GFA Seminar: Carbon WHAT? Wednesday, June 17 - 8:30 a.m. registration, 9:00 a.m. - 11:00 a.m. seminar Location: Atlanta Community Foodbank Learn from the experts the answers to these questions: What is carbon's impact on the environment? How is carbon generated? What is a carbon footprint? How do I calculate my carbon footprint? What are carbon credits? How do I generate carbon credits? Should I purchase carbon credits? Seminar Partners: EPA & DNR Sustainability Division Seminar Sponsor: Maurgood
  25. 25. Local Producer Spotlight <ul><li>Alice Rolls, Executive Director, Georgia Organics </li></ul>
  26. 26. Local Producer Spotlight Chaz Holt, Holt Heritage Farm & Supply
  27. 27. Local Producer Spotlight
  28. 28. Local Producer Spotlight
  29. 29. Marketing & PR Update <ul><li>Kelly Hornbuckle, Marketing & Communications, Georgia Restaurant Association </li></ul>
  30. 30. Marketing & PR Update <ul><li>ZWZ Launch Press Conference: </li></ul><ul><ul><li>Held 2/10 at GWCC in Conjunction with MPI Luncheon </li></ul></ul><ul><ul><li>Coordinated by Communications 21 </li></ul></ul><ul><ul><li>Featured Speakers: </li></ul></ul><ul><ul><ul><li>Stan Meiburg, Acting Regional Administrator, U.S. Environmental Protection Agency (EPA) Region 4 </li></ul></ul></ul><ul><ul><ul><li>Lynnette Young, Executive Director of Sustainable Atlanta </li></ul></ul></ul><ul><ul><ul><li>Laura Turner Seydel, ZWZ Honorary Chairperson Kevin Duvall, Assistant General Manager GWCC </li></ul></ul></ul>
  31. 31. Marketing & PR Update <ul><li>ZWZ Launch Press Conference Results: </li></ul><ul><ul><li>3.2 Million Impressions (before CNN) </li></ul></ul><ul><ul><li>Potential Coverage from Other National Media Outlets </li></ul></ul><ul><ul><li>National & Local Coverage Across All Media Platforms </li></ul></ul><ul><ul><ul><li>National Biodiesel Bulletin </li></ul></ul></ul><ul><ul><ul><li>NRA SmartBrief </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li>Atlanta Business Chronicle </li></ul></ul></ul><ul><ul><ul><li>BioCycle Magazine </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul>
  32. 32. Marketing & PR Update <ul><li>GFA in the News: </li></ul><ul><ul><li>Restaurant Forum: April Issue </li></ul></ul><ul><ul><li>The Sunday Paper: ecco 1st GFA certified </li></ul></ul><ul><ul><li>QSR Magazine: Ed Bazor of Ted’s Montana Grill speaks highly of GFA in Cover Story </li></ul></ul><ul><ul><li>New Life Journal: the importance of “voting with your fork” for sustainable restaurants </li></ul></ul>
  33. 33. Marketing & PR Update <ul><li>GFA Organized MPI Luncheon – A Success: </li></ul><ul><ul><li>Local & Sustainable Menu for 1,200 Attendees </li></ul></ul><ul><ul><li>Read About it on the GFA Blog: (and also check out the ZWZ Blog at </li></ul></ul>
  34. 34. Marketing & PR Update <ul><li>Speaking of Websites… </li></ul><ul><li>Drum roll, please… </li></ul><ul><li>Presenting the NEW GFA WEBSITE </li></ul><ul><li>At </li></ul>
  35. 36. GFA Founding Member & Sponsor Recognition <ul><li>Ron Wolf, Chief Executive Officer, Georgia Restaurant Association </li></ul>
  36. 37. GFA Founding Sponsors Hoff Hospitality Consulting
  37. 38. GFA Founding Supporters Closed Loop Organics Practical Nutrition
  38. 39. GFA Founding Foodservice Members Emory Dining
  39. 40. Chefs Update <ul><li>Chef Michael Deihl, CEC CCA AAC, Executive Chef of East Lake Golf Club </li></ul><ul><li>President, American Culinary Federation, Greater Atlanta Chapter </li></ul>
  40. 41. Café 458 Celebrity Brunch – 4/26
  41. 42. Decatur Green Fest – May 2nd
  42. 43. Door Prize Drawing <ul><li>Holly Elmore, Founder & Executive Director, Green Foodservice Alliance </li></ul>
  43. 44. Thank You for Attending the Green Foodservice Alliance Meeting Sponsored By: Hosted By: