Natural Communities versus Manufactured Communities

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Richard Brubaker is the Founder of Collective Responsibility, Adjunct Professor, Sustainability and Responsible Leadership, China Europe International Business School (CEIBS) and a well-known figure in China’s sustainability space. Acting as a catalyst to driving sustainability, Richard is focused on building platforms that promote long term organizational capacity to address the economic, environmental, and social hurdles that China faces as the country’s economic growth accelerates. Richard has overseen the development and execution of more than 200 projects focused on solving the social, environmental, and economic challenges that are faced in Asia.

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Natural Communities versus Manufactured Communities

  1. 1. July 11, 2013 Natural Communities And Sustainability Richard Brubaker, Collective Responsibility July 2013
  2. 2. July 11, 2013 About Me
  3. 3. July 11, 2013 My Experience 200+
  4. 4. July 11, 2013 Natural Communities And Sustainability Richard Brubaker, Collective Responsibility July 2013
  5. 5. July 11, 2013 Finding A Balanced Model … is difficult Economic Performance Environmental Performance Social Performance Sustainability Gap
  6. 6. July 11, 2013 Social and  Environmental Failures  in China are very  personal China’s Struggles To Find Balance … when economic growth is priority
  7. 7. July 11, 2013 Simple truth: If you don’t care about  your community, “sustainability” as  we understand it is unachievable Sustainability needs  “Sustainability” Won’t Be Enough
  8. 8. July 11, 2013 Natural Vs. Manufactured Communities Natural Manufactured Enriching Economic Intimate Anonymous Cohesive Chaotic Self-Supporting Selfish Pull Push
  9. 9. July 11, 2013 Natural Vs. Manufactured Communities Community Centers Church / Temple Gym / club Starbucks Malls Social Media Grandma’s House Residential Community Street CommunityParks Museums Local Restaurants Bars Social Media
  10. 10. July 11, 2013 Urbanization Destroys Natural Communities … and catalyzes growth of manufactured environments Sole focus on urbanization and consumption impacts natural communities • Families are separated • Migrants aren’t integrated • Individuals feel isolated
  11. 11. July 11, 2013 When Natural Communities Breakdown Sh*t happens
  12. 12. July 11, 2013 Building Urbanized Natural Communities … to find harmonious society Image Image Image Image Sole focus on urbanization and consumption impacts natural communities • Families are separated • Migrants aren’t integrated • Individuals feel isolated Focus turns to creating urban environments with balanced quality of life, rooted in strong communities • Families are reunited • Migrants are integrated • Individuals aren’t isolated
  13. 13. July 11, 2013 Rebuilding Natural Communities Manufacturing the right infrastructure
  14. 14. July 11, 2013 Rebuilding Natural Communities Community minded groups and businesses
  15. 15. July 11, 2013 Thank You! Richard Brubaker Founder, Collective Responsibility Adjunct Professor of Sustainability, CEIBS rich@collectiveresponsibility.org @ChinaCSR

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