View this presentation  only  if you want to... <ul><li>Increase your marketing power </li></ul><ul><li>Save money </li></...
Travelers are Demanding Greener Travel Choices…
… and They Want Green Hotels <ul><li>87% of travelers would be more likely to stay at green properties </li></ul><ul><li>9...
Your Competition is Going Green <ul><li>43.4% have smart energy controls in rooms </li></ul><ul><li>82.3% trained their ma...
“ Green Hotel” was searched more than half a million times on Google per month as of July 2010
Green ratings are an influence in eco-travel purchase decisions for  91.6%  of respondents
Bet you think going green is expensive, but the fact is…
… Going Green Saves Money <ul><li>SAVE 50%  on waste disposal with a recycling program </li></ul><ul><li>SAVE $16,600  eve...
Ask Them About Green Savings <ul><li>Marriott International, Inc. reported that its Linen Reuse Program, has saved an aver...
Introducing Green Business Bureau ’s Eco-Industries Program for Hotels
Online tool helps businesses implement eco-efficiency 1.  Upon enrollment, hotels complete an industry-specific initial as...
...and most important of all:  transparency  and  recognition Businesses in the program will be able to market themselves ...
Green Hotels Can <ul><li>Gain  NEW customers </li></ul><ul><li>Increase  Guest Satisfaction </li></ul><ul><li>Save  on Cos...
GBB ’s Marketing Edge <ul><li>Social networks </li></ul><ul><li>Marketing support </li></ul><ul><li>Distribution list </li...
Questions? Reach us today: 1-866-979-1071 [email_address]
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How Hotels Can Save Thousands and Go Green!

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Going green is hot in the hotel industries. Cost savings, revenue management, and environmental benefits - a true trifecta. Watch this presentation to learn how.

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How Hotels Can Save Thousands and Go Green!

  1. 2. View this presentation only if you want to... <ul><li>Increase your marketing power </li></ul><ul><li>Save money </li></ul><ul><li>Implement a best-in-class green program…easily </li></ul>
  2. 3. Travelers are Demanding Greener Travel Choices…
  3. 4. … and They Want Green Hotels <ul><li>87% of travelers would be more likely to stay at green properties </li></ul><ul><li>95% think lodging companies should be going green </li></ul><ul><li>33% say their booking decision based on whether or not a hotel has &quot;green&quot; policies </li></ul><ul><li>40% say “green” is more important than brand </li></ul><ul><li>30% say “green” is more important than a hotel’s star rating </li></ul>
  4. 5. Your Competition is Going Green <ul><li>43.4% have smart energy controls in rooms </li></ul><ul><li>82.3% trained their maintenance staff on conservation and energy procedures </li></ul><ul><li>71% of Luxury hotels have, or are working towards, some sort of green certification </li></ul><ul><li>40% of independent hotels have, or are working towards, some sort of green certification </li></ul>
  5. 6. “ Green Hotel” was searched more than half a million times on Google per month as of July 2010
  6. 7. Green ratings are an influence in eco-travel purchase decisions for 91.6% of respondents
  7. 8. Bet you think going green is expensive, but the fact is…
  8. 9. … Going Green Saves Money <ul><li>SAVE 50% on waste disposal with a recycling program </li></ul><ul><li>SAVE $16,600 every year with amenity dispensers (for average 100-room facility) </li></ul><ul><li>SAVE up to $400 on every vending machine each year with occupancy sensors </li></ul><ul><li>SAVE 14% of energy costs by adjusting thermostats </li></ul><ul><li>SAVE 25% on energy bills with a key card management system </li></ul>
  9. 10. Ask Them About Green Savings <ul><li>Marriott International, Inc. reported that its Linen Reuse Program, has saved an average of 11% to 17% on hot water and sewer costs at each hotel </li></ul><ul><li>Holiday Inn in at World ’s Fair Park in Knoxville, TN installed a key card system that is projected to save $88,000 annually. </li></ul><ul><li>The same Holiday Inn installed faucet aerators and new, low-flow toilets - the hotel will save $100 per year per toilet – or about $290,000 </li></ul>
  10. 11. Introducing Green Business Bureau ’s Eco-Industries Program for Hotels
  11. 12. Online tool helps businesses implement eco-efficiency 1. Upon enrollment, hotels complete an industry-specific initial assessment 2. An initiative database that is ROI ranked guides what a hotel should complete next 3. Each initiative includes links and resources that will actually help a hotel complete the initiative 4. Hotels track their efforts across several key categories and identify progress
  12. 13. ...and most important of all: transparency and recognition Businesses in the program will be able to market themselves with third-party certification But unlike any other seals, “ clickable ” means a landing page is displayed with all of a business ’ green efforts Industry ’ s first use of QR codes to give guests access to your green efforts on the spot
  13. 14. Green Hotels Can <ul><li>Gain NEW customers </li></ul><ul><li>Increase Guest Satisfaction </li></ul><ul><li>Save on Costs </li></ul><ul><li>Plus, it ’ s the right thing to do. </li></ul>
  14. 15. GBB ’s Marketing Edge <ul><li>Social networks </li></ul><ul><li>Marketing support </li></ul><ul><li>Distribution list </li></ul><ul><li>AAA.com </li></ul><ul><li>Orbitz </li></ul><ul><li>Travelocity </li></ul>10,000 followers 1,200 fans
  15. 16. Questions? Reach us today: 1-866-979-1071 [email_address]

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