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THE GREATIST
STORY
Once upon a time (or two years ago), Derek
was trying to get healthy.
He tried everything, read everything, and no
matter ...
Six pack abs
in six weeks…
riiiiight.
Slideshows Of
Unrealistic Goals
Here’s what was (and is) out there:
You want me to
d...
Many websites focus on perfection instead
of what’s healthy and realistic for you.
The result? Readers feel guilty about t...
So Derek decided to build something different:
(hi Derek!)
www.greatist.com
DEREK
FLANZRAICH
ceo & founder of Greatist.
li...
And that thing was Greatist:
Greatist is honest and open when
it comes to health and fitness. We are:
We talk to our
community as a
trusted, healthy
pa...
But don’t just take our
word for it... see for yourself!
Relate-
able
Fun
Legit
Check out that growth! #bowchickawow
And it looks like we’re doing something right
Early successes aside, Derek was
still frustrated that readers flocked
to content claiming “six tips” could
lead to “six p...
So he decided to see for himself....
Today is Day 1 of my so-called
#absperiment.
The plan is to accomplish six-pack abs i...
SO HE DECIDED
SCREEN SHOT
...and he
got ‘em.
(count ‘em!)
People got it. They understood
that if you want six-pack abs, you can get
them.
And that getting there will suck. And
that...
It wasn’t about the six-pack.
So what is it about?
Turning health into a lifestyle.
One choice at a time.
So you can find ...
We’ve built both the place and
the community for people to
find their journey to healthy.
1,000s 3 million 350K+
articles ...
What it means to be a #greatist
TWEETS AND QUOTES
Can we just marry
@greatist for sharing
this line up? THANK YOU! 17
guil...
sasdfAasdfasdsfad
So here we are, two years later
...and this is just the beginning
1 Webby Award
(Runner up to WebMD for ...
THE END
(for now)
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People got it. They understood The Greatist Story

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People got it. They understood
that if you want six-pack abs, you can get
them.
And that getting there will suck. And
that once you have them, nothing changes.
And that in the end, being happy isn’t
looking in the mirror and seeing a six
pack — it’s about feeling better about
yourself.”


LESSON
LEARNED

  • Download The Complete Lean Belly Breakthrough Program with Special Discount. ▲▲▲ http://scamcb.com/bkfitness3/pdf
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