Halifax Economic Strategy 2012


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Halifax State of the Economy Conference 2012

AGREATERHalifax panel discussion featured an open discussion about progress towards Halifax's economic strategy goals, plans for the upcoming year, and challenges and opportunities.

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Halifax Economic Strategy 2012

  1. 1. YEAR 1 RESULTSMay 24, 2012
  2. 2. Kim MasonRegional President, Atlantic Canada, RBC Royal Bank
  3. 3. Strategy GoalsRegional Centre - Build a vibrant and attractive regional centrethat attracts $1.5 billion of private investment and 8,000 moreresidents by 2016.Business Climate - Promote a business climate that drives andsustains growth by improving competitiveness and by leveragingour strengths.Talent - Create a welcoming community where the world’s talentcan find great opportunities, engaged employers and resourcesfor career advancement.International Brand - Create a unique, international city brandfor Halifax.Maximize on Opportunities - Capitalize on our bestopportunities for economic growth. 3
  4. 4. Values and Principles VALUES:  Partnership and alignment  Sustainable development means preserving our environment and building our economy  Great communities have lots of social capital  Sustainable growth is good PRINCIPLES:  People are our future  Productivity and innovation are the foundation of successful regions  International focus  Serve people better, move faster  Building business confidence builds communities
  5. 5. What does success look like?• More business, more people• Larger labour force responsive to business requirements• Sustainable economic growth/activity (GDP)• Higher average income• Cost competitive and a contagious business environment• Confident business and proud people• A more attractive and vibrant Regional Centre• An increase in tax revenue for all three levels of government
  6. 6. INTERNATIONAL BRAND ACTION TEAMPeter SpurwayVice PresidentCorporate Communications, Concession DevelopmentAirport ExperienceHalifax International Airport Authority
  7. 7. INTERNATIONAL BRAND ACTION TEAMPROGRESS TO DATE• A committed and engaged Action Team• Background research completed by Action Team comprised of Halifax branding organizations and marketing specialists. Research included: o A compilation of existing Halifax brand research, including an assessment of existing stakeholders; o A review of branding best practices; o A comprehensive list of Halifax’s functional and emotional benefits; o Definitions of target audiences; o Preparation for an RFP.
  8. 8. INTERNATIONAL BRAND ACTION TEAMWhat makes a good place brand?Why does Halifax need to create a powerfulbrand?
  9. 9. INTERNATIONAL BRAND ACTION TEAMYEAR 2: What’s Next?• Secure resources to fully fund an RFP for brand development andbenchmarking.• Build a team of ‘Ambassadors’ that promote the city’s newinternational brand.• Encourage all residents to live the brand!
  10. 10. BUSINESS CLIMATE ACTION TEAMLaura CharltonVice-President, Nova Scotia District, Bank of Montreal
  11. 11. BUSINESS CLIMATE ACTION TEAMPROGRESS TO DATE• Decision taken to form Action Team on an issue-by-issue basis.• Commercial tax and locations study underway to study theimpact of commercial taxation on the sustainability of urban corebusinesses.• Chamber Roundtable on Taxation is ongoing.• Provincial capital tax eliminated as of July 1st, 2012.
  12. 12. BUSINESS CLIMATE ACTION TEAMWhat does a good business climate look like?How can Halifax achieve it?
  13. 13. BUSINESS CLIMATE ACTION TEAMYEAR 2: What’s Next?• Halifax Chamber Roundtable process is expected to provide strong direction on priority areas.• Implement recommendations of the Commercial Tax and Location Decisions study.• Complete discussion paper on municipal commercial taxation and communicate findings.• Develop a strategy to address gaps in general tax competitiveness.• Provide clarity on the top issues identified through the Partnership’s SmartBusiness program to eliminate unnecessary regulatory burden on business.
  14. 14. TALENT ACTION TEAMMalcolm FraserCEO at ISL web marketing and development
  15. 15. TALENT ACTION TEAMPROGRESS TO DATE• Greater Halifax Partnership Connector program expanded from an immigrantfocused program to include young and emerging talent.• Nova Scotia Workforce Strategy announced to address a shrinking workforceand to help Nova Scotians acquire the right skills for good jobs.• Provincial retention of immigrants has improved significantly.• Issues defined: • Foreign credential recognition. • Creating a welcoming community. • Improving the human resource competitive advantage in small and medium-sized enterprises (SMEs.)
  16. 16. TALENT ACTION TEAMWhat does a welcoming community look like?How can Halifax foster the kind of communitythat attracts and retains talent?
  17. 17. TALENT ACTION TEAMYEAR 2: What’s Next?• Make Halifax a more welcoming community; • Define and develop a “welcoming” pilot project; • Foreign student retention; • Immigrant retention;• Start addressing SME HR practice development
  18. 18. REGIONAL CENTRE ACTION TEAMAndy FillmoreManager of Urban Design, Halifax Regional MunicipalityVice President, Council for Canadian Urbanism
  19. 19. REGIONAL CENTRE ACTION TEAM PROGRESS TO DATE• Strategic Urban Partnership (SUP) formed and meeting regularly, delivering outcomes, preparing to hire a full-time cost-shared project manager.• Regional Plan 5 Year Review (RP+5) commenced, completion by March 2013. Will rebalance growth targets to focus on Regional Centre.• HRMbyDesign “Centre Plan” for the whole Regional Centre commenced, with phase 1 completion by October 2012 and overall completion by 2015. Will incentivize major urban densification by removing barriers to development.• HRMbyDesign Downtown Halifax Plan is working. 7 major projects approved with 4 under construction and 3 on Barrington Street. Also, Waterside and YMCA proceeding, Trade Centre following soon.
  20. 20. REGIONAL CENTRE ACTION TEAMNew Residential Units New Office Space 2006-2011 (Source: CMHC) 2008-2011 (Source: CBRE)
  21. 21. REGIONAL CENTRE ACTION TEAMPurpose:• Create “complete” and walkable neighbourhoods.• Focus growth and change to commercial corridors and opportunity sites.• Use density bonusing to provide housing affordability and streetscape improvements• Promote investment and densification through improved, expedited development processes.
  22. 22. REGIONAL CENTRE ACTION TEAMHow will density bonusing help to overcome thechallenges of Regional Centre development?
  23. 23. REGIONAL CENTRE ACTION TEAMYEAR 2: What’s Next?• Update the Regional Plan to better position the Regional Centre for long term prosperity and sustainability.• Implement the HRMbyDesign Centre Plan to capture a much greater share of regional growth.• Make needed changes to provincial legislation to allow density bonusing and other important measures to advance sustainable and affordable development in the Regional Centre.
  24. 24. MAXIMIZE GROWTH OPPORTUNITIESPaul KentPresident and CEO, Greater Halifax Partnership
  25. 25. MAXIMIZE GROWTH OPPORTUNITIESPROGRESS TO DATE• Successful “Ships Start Here” campaign to rally support for Irving bid. Economic impactanalysis complete.• Identification of marine industries cluster as a major “next opportunity”.• First Halifax Index completed.• In-depth analysis of Strategy’s six growth sectors. o Aerospace and Defence o Financial Services o Digital Industries and Information and Communications Technology (ICT) o Oceans o Transportation and Logistics o Life Sciences
  26. 26. MAXIMIZE GROWTH OPPORTUNITIESHow can Halifax use the “Ships Start Here”partnership model to maximize other growthopportunities?
  27. 27. MAXIMIZE GROWTH OPPORTUNITIESYEAR 2: What’s Next?Shipbuilding – Leverage the opportunity, manage change.Halifax Index • Create stronger economic and community research partnerships around • Halifax Index. • Strengthen, deepen and communicate findings.Halifax Gateway • Logistics Park development. • Air Route development.Competitive Intelligence – Research and act on opportunities and challenges.Furthering a culture of partnership and innovation surrounding majoropportunities. This will be modeled after the Ships Start Here partnership and willfirst focus on marine industry cluster development.
  28. 28. Questions and Answers