3 content marketing hurdles most small businesses face (and how to jump them)
3 content marketing
hurdles and how to
problemYou're passionate about your
idea, that's what makes you
so perfect for content
But what if you're not a great
writer? Isn't that what
content marketing is all
solutionConsider different mediums.
Content marketing is a broad
field. Good talker? Try videos.
Creative? Create images.
If writing isn't your field, there
will always be a way to express
your passion with content
YOU'RE NOT A PRO
problemMost marketing methods are
not complicated... but there is a
lot to get your head around.
SEO, blogging, social media,
email campaigns, PPC, analytics,
SlideShare., more. How are you
supposed to master all that,
with everything else too!?
solutionRome wasn't bulit in a day,
and neither should your
marketing machine be.
Take one method at a time.
Build up a Twitter following,
then start Blogging, and
newsletters. Just don't let it
YOU DON'T HAVE
problemIf you're a small business
owner you're already
stretched pretty thinly with
everything else you have on....
Now you somehow have to do
a full time marketers job as
well. How is that supposed to
solutionStart slowly, work your way up.
Analyse. FInd out what works
for you. Focus on that, and leave
the rest behind.
Alternatively look into
freelancing to take some of the
load. The time you get back may
be worth the money.
Content marketing is hard, especially when you have
a small business to run. But, if you can overcome the
hurdles, it's also well worth the effort. So keep going,
and reap the rewards
and, for more content marketing trips and tricks, why
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