Hoe genereert u leads met big data? Er wordt veel over big data voor bedrijven gesproken, maar er zijn weinig praktijkvoorbeelden. In deze praktijkcase leert u hoe u big data inzet voor leadgeneratie.
2. Table of Contents
1. Introduction
2. Is data the Holy Grail for Lead generation
3. The B2B buying journey
4. Case I : How data helps you to improve your ‘inbound’ traffic
5. Case II: How data helps you to improve your ‘outbound’ target group
6. The most important lesson
17. Poll
How many leads do you generate for S ales per month?
0 – 50 leads
50 – 100 leads
100 – 250 leads
250+ leads
18.
19.
20.
21. How to create a 360 view about our current and
new buyer persona’s
Priority Initiative
• What business conditions
trigger this buyer’s decision
to look for improvement
Success Factors
• What results and outcomes
expects this buyer
Buyer’s Journey
• What role plays this buyer
in the decision and info on
who else will impact the
decision
• What resources trusts this
buyer to guide the decision
Perceived Barriers
• What attitudes or concerns
prevents this buyer from
investing
Decision Criteria
• What features evaluates
this buyer comparing
alternative approaches
22. Poll
Do you exactly know what keeps your customer awake at night?
Yes, we know our buyer persona’s extensively
Yes, to some extend but this can improve
Nee, we do not ask our customers about their needs in a
structured way
28. Graag grafiek zo aanpassen dat de stijging van 180 naar 240
duidelijker wordt. Nu lijkt het een kleine stijging. Terwijl het een
grote stijging is. Het is niet noodzakelijk dat de niveau’s exact juist
zijn. Ermoet een duidelijke stijging te zien zijn
Optimise keywords in strcutured process and your ranking will
increase
34. Poll
Do you know what sectors and segments are the most profitable for
your company?
Yes, we know exactly what our Top sectors and segments are. We
have a complete view of our customer base
To some extend but this can improve
No, we do not have a shared view in the organisation