Dunkin Donuts & Social Media

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Dunkin Donuts Social Media Case Study: Gravity Summit at Harvard

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Dunkin Donuts & Social Media

  1. 1. David Puner Communications Manager August 31, 2009
  2. 2. <ul><li>Dunkin’ Donuts launched on Twitter in October 2008 to deepen our connection to our customers and broaden our brand community. </li></ul>Dunkin’ Donuts on
  3. 3. Some Words of Twitter: ? Know the rules before you break them… And trust the one who tweets.
  4. 4. Like Dunkin’ Donuts… … Twitter is fun, fast, no frills and built for people on the go.
  5. 5. More Words of Twitter A billboard doesn’t talk to you. People do.
  6. 6. Uncomfortable Words of Twitter? <ul><li>Get comfortable with the unknown. </li></ul>

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