How to Engage <ul><li>Business Goals Defined </li></ul><ul><li>Listening Engine Tuned </li></ul><ul><li>Discover Connectio...
7 Deadly Twitter Sins <ul><li>Not Listening </li></ul><ul><li>Self-Promoting </li></ul><ul><li>Not Adding Value </li></ul>...
Social Media Worst Practices <ul><li>Being FAKE in any way </li></ul><ul><li>Not listening </li></ul><ul><li>Being oblivio...
Social Media Best Practices <ul><li>Start with a plan, not tactics.    </li></ul><ul><li>“ Give to get”  New Paradigm - Gi...
Suggestions <ul><li>Start a blog on Wordpress or Blogger </li></ul><ul><ul><li>Family, vacation, hobby  </li></ul></ul><ul...
TWEET-UP AFTER PARTY <ul><li>EVERYONE WELCOME </li></ul><ul><li>The OM Restaurant </li></ul><ul><li>92 Winthrop St. </li><...
Gravity Summit Calendar <ul><li>November 16 2009  Y&R’s Edward Nye Bldg, NYC </li></ul><ul><ul><li>Media and Entertainment...
Thank You! <ul><li>  www.gravitysummit.com </li></ul><ul><li>Rodney Rumford </li></ul><ul><li>858.720.9604 </li></ul><ul><...
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How 2 Get Started with social media

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closing points: Gravity Summit at Harvard

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How 2 Get Started with social media

  1. 2. How to Engage <ul><li>Business Goals Defined </li></ul><ul><li>Listening Engine Tuned </li></ul><ul><li>Discover Connections </li></ul><ul><li>Converse Proactively </li></ul><ul><li>Be Real </li></ul><ul><li>Add Value & Share </li></ul><ul><li>Repeat as Required </li></ul>
  2. 3. 7 Deadly Twitter Sins <ul><li>Not Listening </li></ul><ul><li>Self-Promoting </li></ul><ul><li>Not Adding Value </li></ul><ul><li>Not Being Honest </li></ul><ul><li>Hard Selling </li></ul><ul><li>Corporate Speak </li></ul><ul><li>Friend Collecting </li></ul>
  3. 4. Social Media Worst Practices <ul><li>Being FAKE in any way </li></ul><ul><li>Not listening </li></ul><ul><li>Being oblivious to formal & unwritten social rule s </li></ul><ul><li>Being pushy or overtly salesy in messaging </li></ul><ul><li>Approaching social media channels as SILOS </li></ul>
  4. 5. Social Media Best Practices <ul><li>Start with a plan, not tactics.   </li></ul><ul><li>“ Give to get” New Paradigm - Giving value before expecting anything in return. </li></ul><ul><li>Commit resources & time to be successful or you may very well fail. </li></ul><ul><li>Be transparent with intentions & your identity or you may alienate the very audiences you’re trying to connect with.   </li></ul><ul><li>Understand, you do not control the message .  What happens in Vegas…ends up on Google </li></ul><ul><li>Welcome participation, feedback and co-creation. E ncourage participation with communications, especially with brand evangelists. </li></ul><ul><li>Metrics should roll up to objectives and objectives should be relevant to the channel.   </li></ul>
  5. 6. Suggestions <ul><li>Start a blog on Wordpress or Blogger </li></ul><ul><ul><li>Family, vacation, hobby </li></ul></ul><ul><li>Follow your businesses on Twitter </li></ul><ul><li>Update your Linked In Account </li></ul><ul><li>Ning Community Site </li></ul>
  6. 7. TWEET-UP AFTER PARTY <ul><li>EVERYONE WELCOME </li></ul><ul><li>The OM Restaurant </li></ul><ul><li>92 Winthrop St. </li></ul><ul><li>Cambridge MA </li></ul>
  7. 8. Gravity Summit Calendar <ul><li>November 16 2009 Y&R’s Edward Nye Bldg, NYC </li></ul><ul><ul><li>Media and Entertainment </li></ul></ul><ul><li>January 26, 2010 UCLA Faculty Club1 YEAR </li></ul><ul><ul><li>Gravity Summit 1 Year Anniversary </li></ul></ul><ul><li>February 23, 2010 Georgia Tech Faculty Club </li></ul><ul><ul><li>Food and Travel </li></ul></ul><ul><li>March 30, 2010 University of Chicago </li></ul><ul><li>Mobile Applications </li></ul><ul><li>April 27, 2010 NYC Harvard Club </li></ul><ul><li>Government 2.0 </li></ul><ul><li>May 25, 2010 University of Philadelphia </li></ul><ul><li>Health and Pharma </li></ul>
  8. 9. Thank You! <ul><li>  www.gravitysummit.com </li></ul><ul><li>Rodney Rumford </li></ul><ul><li>858.720.9604 </li></ul><ul><li>Twitter: www.twitter.com/rumford </li></ul><ul><li>Beverly W. Macy 310.860.4788 Twitter: www.twitter.com/beverlymacy </li></ul>

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