Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.



Published on

My final exam presentation, June 2009

Published in: Education, Economy & Finance
  • Be the first to comment

  • Be the first to like this


  1. 1. Final Exam June 29th 2009<br />Ulla Kirketerp Nielsen<br />
  2. 2. The Plan<br />Interview questions<br />Google optimization<br />Experience Economy<br />
  3. 3. Interview Questions<br />Subject: Motivation for booking Michael<br />Why did you decide to book Michael for a beer tasting?<br />Subject: The event beer tasting <br />What did you think about the beer tasting?<br />Which three key words would you use to characterize Michael as <br /> a person?<br />Which role did Michael’s personality play for the beer tasting?<br />
  4. 4. Interview Questions<br />What do you think of example nr. 1: <br /><br />What do you think of example nr. 2: <br /><br />What do you think of example nr. 3:<br /><br />
  5. 5. Interview Questions<br />Subject: Features<br />Which of these features do you think HumleKompagniet<br />should have? <br />Video clip from a beer tasting<br />A beer game/quiz<br />A blog, where Michael writes about beer<br />A list of beers to order<br />Pictures from beer tasting and Michael <br />Price indicator<br />References <br />Do you have any comments to the subject that you do not think is covered in the interview?<br />
  6. 6. Google Optimazation<br />Research question:<br /> “How shall the beer tasting company HumleKompagniet position itself online in order to become a profitable brand?”<br />
  7. 7. Google Optimazation<br />Internal and external links<br />Validation<br />Alternative text<br />Headings<br />
  8. 8. Google Optimazation<br />&lt;meta name=&quot;keywords&quot; content=&quot;polterabend, ølsmagning, tastesen, fødselsdag, arrangement, underholdning, oplevelse, danskøl, mikrobryggeri, personalefest, julefrokost, HumleKompagniet, hygge, foredrag, ølforedrag, århus&quot; /&gt;<br />&lt;meta name=&quot;description&quot; content=&quot;HumleKompagnietlevererhyggeligeølsmagningertilbåde private arrangementersompolterabendsogfødselsdage, men ogsåpersonalearrangementersomfredagsbarogfirmajulefrokoster.&quot; /&gt;<br />
  9. 9. Google Optimazation<br />Google Analytics<br />Number of visitors (and new visitors)<br />Where your visitors come from<br />How long they stay on the website<br />Which search words they used <br />Etc.<br />Innovation a process, not a goal<br />
  10. 10. Experience Economy<br />The experience barometer<br />No Ultimate<br />Experience Experience<br />Barriers of the media<br />Experience of<br />HumleKompagniet<br />