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HumleKompagniet

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My final exam presentation, June 2009

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HumleKompagniet

  1. 1. Final Exam June 29th 2009<br />Ulla Kirketerp Nielsen<br />
  2. 2. The Plan<br />Interview questions<br />Google optimization<br />Experience Economy<br />
  3. 3. Interview Questions<br />Subject: Motivation for booking Michael<br />Why did you decide to book Michael for a beer tasting?<br />Subject: The event beer tasting <br />What did you think about the beer tasting?<br />Which three key words would you use to characterize Michael as <br /> a person?<br />Which role did Michael’s personality play for the beer tasting?<br />
  4. 4. Interview Questions<br />What do you think of example nr. 1: <br />http://www.simavera.com/templates/300076275<br />What do you think of example nr. 2: <br />http://www.web-site-template.net/templates/300110105<br />What do you think of example nr. 3:<br />http://www.flashtemplatestore.com/preview/300110300<br />
  5. 5. Interview Questions<br />Subject: Features<br />Which of these features do you think HumleKompagniet<br />should have? <br />Video clip from a beer tasting<br />A beer game/quiz<br />A blog, where Michael writes about beer<br />A list of beers to order<br />Pictures from beer tasting and Michael <br />Price indicator<br />References <br />Do you have any comments to the subject that you do not think is covered in the interview?<br />
  6. 6. Google Optimazation<br />Research question:<br /> “How shall the beer tasting company HumleKompagniet position itself online in order to become a profitable brand?”<br />
  7. 7. Google Optimazation<br />Internal and external links<br />Validation<br />Alternative text<br />Headings<br />
  8. 8. Google Optimazation<br />&lt;meta name=&quot;keywords&quot; content=&quot;polterabend, ølsmagning, tastesen, fødselsdag, arrangement, underholdning, oplevelse, danskøl, mikrobryggeri, personalefest, julefrokost, HumleKompagniet, hygge, foredrag, ølforedrag, århus&quot; /&gt;<br />&lt;meta name=&quot;description&quot; content=&quot;HumleKompagnietlevererhyggeligeølsmagningertilbåde private arrangementersompolterabendsogfødselsdage, men ogsåpersonalearrangementersomfredagsbarogfirmajulefrokoster.&quot; /&gt;<br />
  9. 9. Google Optimazation<br />Google Analytics<br />Number of visitors (and new visitors)<br />Where your visitors come from<br />How long they stay on the website<br />Which search words they used <br />Etc.<br />Innovation a process, not a goal<br />
  10. 10. Experience Economy<br />The experience barometer<br />No Ultimate<br />Experience Experience<br />Barriers of the media<br />Experience of<br />HumleKompagniet<br />

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