An overview of Facebook marketing for business.

1. GRAPEVINE CHAMBER OF COMMERCE
Presents:
Facebook for Business

2. The Global Impact of Social Media
CLICK HERE FOR VIDEO
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3. GRAPEVINE CHAMBER OF COMMERCE
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Marti Pevehouse
Membership Director
Martip@grapevinechamber.org

4. GRAPEVINE CHAMBER OF COMMERCE
Carlos Merla Kate Grigal

5. GRAPEVINE CHAMBER OF COMMERCE
What we will cover and what you will learn
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An Overview of Facebook
•The Fantastic Four
How to Generate Business
•The Anatomy of a FB Page
Take Care of Customers
•Who do you Like?
Build a Community of loyal and valuable Brand Fans
•Conversations
•Advertising on FB

6. GRAPEVINE CHAMBER OF COMMERCE
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Overview of the
Power of Facebook

7. A MESSAGE FROM ZUCK! CLICK HERE
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8. Fantastic Four of Facebook
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9. Fantastic Four of Facebook
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10. Fantastic Four of Facebook
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11. Fantastic Four of Facebook
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12. Fantastic Four of Facebook
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For share of authentication via news sites, Facebook took 31% while Google
was close behind with 30% and Yahoo at 25%.
With entertainment sites, Facebook was the major leader with 52% (Google was
second with 17%, Yahoo with 15% and Twitter at 11%).

13. Fantastic Four of Facebook
A Total of 289 of the Fortune 500 companies
GRAPEVINE CHAMBER OF COMMERCE
are now on the social network.
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Insurance Co.
27%
Sales Specialty Retail
19%
6% Food Production,
Services, Consumer
Products
General Merch 19%
10%
Computer, Commercial Banks
Software, equip 10%
10%
TELCOM
9%

14. Fantastic Four of Facebook
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15. Facebook for Your Business Video CLICK HERE
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16. GRAPEVINE CHAMBER OF COMMERCE
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Kate Grigal
Director of Client Services

17. GRAPEVINE CHAMBER OF COMMERCE
Presents:
Anatomy of A FB Page
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A Breakdown of A Business Page

18. GRAPEVINE CHAMBER OF COMMERCE
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Are you a Place, A Page, or a
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• Determining the type of Facebook page you
need is critical to the success of your
business.
• You want to be able to communicate and
have it be easy for your end users (clients) to
read and understand.

19. Grapevine Chamber of Commerce is a
Business Service!
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20. Vireo Marketing is a Local Business!
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21. Diet Coke is a Food & Beverage!
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22. GRAPEVINE CHAMBER OF COMMERCE
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Things To Consider:
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• Is your info up to date?
• Do you link back to your website?
• Do you have compelling images/pictures?
• Do you have your physical address listed on
the page?

23. GRAPEVINE CHAMBER OF COMMERCE
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• Claim your business URL on Facebook!
• Once you get 25 “likes” you have the ability
to customize your URL
• Choose wisely- this is permanent.
• Choose something that represents your
business :

24. Your Vanity URL is YOUR Facebook
Address
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25. GRAPEVINE CHAMBER OF COMMERCE
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Who Do You Like?
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Who you like is just as important as who likes you!

26. GRAPEVINE CHAMBER OF COMMERCE
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Things To Consider:
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• Liking Partners is a great way to “network”
• Liking Neighbors is a great way to share
your community
• Like other companies that might have similar
clients- you never know!

27. Who You Like Reflects Who You Are!
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28. GRAPEVINE CHAMBER OF COMMERCE
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Recommendations
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It’s Ok To Ask For A Recommendation!

29. GRAPEVINE CHAMBER OF COMMERCE
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Things To Consider:
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• Recommendations allow for real-time
sharing
• It’s ok to ask your community to write a
recommendation
• Recommendations are indexed by the search
engines!

30. Recommendations Build Trust
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31. GRAPEVINE CHAMBER OF COMMERCE
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The Conversation
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32. GRAPEVINE CHAMBER OF COMMERCE
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Things To Consider:
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• Conversations should be casual, and open
• Ask questions, start real conversations
• Your postings reflect your business- keep it
real!
• Do NOT have 100% of your posts sales
oriented, this WILL turn people off!

33. GRAPEVINE CHAMBER OF COMMERCE
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Things To Consider:
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• Post Regularly- People are more comfortable
responding/engaging when they see you
posting with regularity
• Respond to questions/feedback
• Don’t delete negative comments!

34. Let’s Share!
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35. Let’s Chat!
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36. Let’s Tell People About Good Things!
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37. GRAPEVINE CHAMBER OF COMMERCE
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Don’t forget…
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• Plan your posting in advance
• Check back often to respond to any/all
questions & feedback
• Don’t be afraid to engage your
audience- they want to be heard too!

38. GRAPEVINE CHAMBER OF COMMERCE
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Facebook Advertising
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New Ways to Reach Fans

39. GRAPEVINE CHAMBER OF COMMERCE
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Things To Consider:
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• Facebook Ad’s are AWESOME ways to target
your advertising to specific users
• You can set daily/monthly budgets
• You can change your campaigns at any time
• You can create multiple campaigns for
multiple needs

40. GRAPEVINE CHAMBER OF COMMERCE
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Things To Consider:
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• You can highlight specific postings, events,
and/or needs through Facebook Ads
• All you need is a credit card and a campaign

41. How to Launch Facebook Ads
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42. How to Launch A Facebook Ad
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43. Who Do You Target ?
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44. Budget Time!
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45. GRAPEVINE CHAMBER OF COMMERCE
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Don’t forget…
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• Budgets can be changed any time
• You are not locked into long-term contracts
with FB advertising
• You are in control!

46. GRAPEVINE CHAMBER OF COMMERCE
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QUESTIONS?
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• Kate@vireomarketing.com

47. GRAPEVINE CHAMBER OF COMMERCE
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Q&A
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