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GRAPE TRENDS NEWSLETTER Q1 2014 eng

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GRAPE agency highlights key numbers, events, technologies, applications, cases and also publishes special interviews in its quarterly TRENDS NEWSLETTER.

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GRAPE TRENDS NEWSLETTER Q1 2014 eng

  1. 1. PROJECT MADE BY ADVERTISING AGENCY #WEARABLE_DEVICES #MOBILE #FLAPPY_BIRD #WHATSAPP #TELEGRAM #SOCHI #SELFIE #OSCAR #BITCOINS #SAMSUNG #COCA_COLA TRENDS NEWSLETTER 2014 <<<<<<<<<<< <<<<<<<<<<<<<<<<<<<
  2. 2. Trends Ne w sle t t er Q 1 2 0 1 4 GRAPE Trends Newsletter prepared by GRAPE agency will tell about the main numbers, events, technologies, applications, cases and the most important for the three months. ENJOY! <<<<<<<<<<<<<<<<<<<<<<<<<
  3. 3. Trends Ne w sle t t er Q 1 2 0 1 4 GRAPE The most important The most important The most interesting facts in The most up-to-date The most memorable marketing The funniest and most discussed in category The most interesting The coolest respondents will answer questions in our The most interesting and recent statisticsNUMBERS TECHNOLOGIES EVENTS INFOGRAPHICS CASES FUN INTERVIEWS ARTICLES APPLICATIONS CONTENTS <<< <<< <<< <<< <<< <<<
  4. 4. Trends Ne w sle t t er Q 1 2 0 1 4 GRAPE THE MOST IMPORTANT NUMBERS>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
  5. 5. NUMBERS Trends Ne w sle t t er Q 1 2 0 1 4 GRAPE 744 400 14%bitcoins of internet usersthe amount of total loss of Mt. Gox, the largest Bitcoin electronic trading platform. in Russia are ready to pay for watching movies online, according to the survey by Online Market Intelligence (OMI). _www.theverge.com/2014/2/25/5444866/mt-gox-goes-offline _www.omirussia.ru/ru/analytics/news/2014/02/news186.html
  6. 6. NUMBERS Trends Ne w sle t t er Q 1 2 0 1 4 GRAPE 50000 4,95dollars million users the amount of daily revenue Flappy Bird generated by in-app ads during the period the application had top positions in App Store and Google Play. signed up for Telegram in one day after Facebook announced buying WhatsApp and WhatsApp’s further inaccessibility for almost 4 hours. That made Telegram No. 1 iPhone app in 48 countries. _www.theverge.com/2014/2/5/5383708/flappy-bird-revenue- 50-k-per-day-dong-nguyen-interview _www.mashable.com/2014/02/23/telegram/
  7. 7. NUMBERS Trends Ne w sle t t er Q 1 2 0 1 4 GRAPE 17000000smartbands are to be shipped to the world market in 2014. According to the Canalys forecast, the number of wearable devices will reach 45 million by 2017. _www.canalys.com/newsroom/16-million-smart-bands-shipped-h2-2013
  8. 8. Trends Ne w sle t t er Q 1 2 0 1 4 GRAPE THE MOST UP-TO-DATE TECHNOLOGIES>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
  9. 9. TECHNOLOGIES Trends Ne w sle t t er Q 1 2 0 1 4 GRAPE Smart bracelets are new, but the smart rings are still surprising. Smart rings with a function of connecting with a smartphone and remote devices control will appear soon. Gandalf, look what we’ve got! Companies have finally realized that geeky design of wearable devices isn’t so much in demand. Cuff company has announced a new line of accessories that can connect your iPhone or iPad by Bluetooth and send a signal to chosen people rapidly in case of an emergency. RINGS OF POWER SMART AND BEAUTIFUL >>>>>>>>>>>>>>>>> _www.apparatmag.com/news/cufflinc/ _www.tjournal.ru/paper/fin-the- bluetooth-ring _www.mashable.com/2014/03/03/bluetooth-ring/
  10. 10. Trends Ne w sle t t er Q 1 2 0 1 4 GRAPETECHNOLOGIES 3D technologies are developing rapidly. New Objet500 Connex3 printer is the the world’s first 3D printer that can produce multi-color, multi- material objects at the same time. You’ll be able to produce everything you need at the backyard soon! Avegant company raised more that 250 000$ in 4 hours at Kickstarter for their new project - mobile treater Glyph. Patented optics focus and project the light directly onto the retina, resulting in stunning and realistic visuals. ONE PRINTER FOR EVERYTHING MOBILE THEATER >>>>>>>>>>>>>>>>> _www.mashable.com/2014/01/27/stratasys-3d-printer/ _www.kickstarter.com/projects/avegantglyph/a-mobile-personal-theat- er-with-built-in-premium-au
  11. 11. TECHNOLOGIES Trends Ne w sle t t er Q 1 2 0 1 4 GRAPE Fitness gadget HealBe GoBE by Russian developers, like other similar trackers, measures heart rate, water balance, stress level and sleep status. The developers claim that the gadget is unique due to its innovation technology that counts calorie intake automatically. British musician Bruno Zamborlin designed and created Mogees gadget that makes music with any object. Users attach the circular sensor at the end of the stethoscope- like device to the surface of any everyday object and it becomes imbued the power of music. Then, users plug Mogees into a mobile device’s headphone jack and connect their headphones to the gadget to listen to the music they create. NEW GENERATION FITNESS TRACKER MUSIC’S ALL AROUND >>>>>>>>>>>>>>>>> _www.mashable.com/2014/03/02/mogees-music-sensor/_healbe.com
  12. 12. Trends Ne w sle t t er Q 1 2 0 1 4 GRAPE THE MOST INTERESTING AND RECENT STATISTICS APPLICATIONS>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
  13. 13. Trends Ne w sle t t er Q 1 2 0 1 4 GRAPEAPPS >381 mln downloads of applications included in the Tops during 2 months. applications for Android are downloaded х8 more often than for iOS. _ Prioridata, Top 150 paid/free apps data for the period 9.12.2013-8.02.2014, Russia RECENT MOBILE APPS STATISTICS IN RUSSIA >>>>>>>>>>>>>>>>> IOS VS ANDROID DOWNLOADS AMOUNT NOT LOCAL 84% LOCAL 16% iOS Android Share of Russian developers’ applications in the total amount of downloads - 16%. LOCAL VS NOT LOCAL
  14. 14. Trends Ne w sle t t er Q 1 2 0 1 4 GRAPEAPPS >>>>>>>>>>>>>>>>> GAMES 46% TOOLS 18% COMMUNICATION 10% ENTERTAINMENT 7% PRODUCTIVITY 4% MEDIA AND VIDEO 3% OTHERS 11% THE MOST POPULAR APPS CATEGORY IS GAMES iOS Android IN TERMS OF THE PLATFORMS APPS 34% APPS 55% GAMES 66% GAMES 45% RECENT MOBILE APPS STATISTICS IN RUSSIA _ Prioridata, Top 150 paid/free apps data for the period 9.12.2013-8.02.2014, Russia
  15. 15. APPS Trends Ne w sle t t er Q 1 2 0 1 4 GRAPE Selfie app CamMe was called the “most innovative app” award at Mobile World Congress in Barcelona. The app uses gesture controls to help users to take selfies from up to 5 metres away from the device. To take a selfie, users should simply raise a hand and make a fist, which triggers a three- second shutter timer. Secret is a new social app for sharing secrets with your friends anonymously. You can like, share and leave comments to the posts (also anonymously, of course). During registration your contact list is synced with the app giving you access to your friends secrets, but you will never know who exactly of your friends uses Secret - only their total number will be available. WELCOME, CamMe SECRET — SPEAK FREELY _www.pointgrab.com/camme/ _www.secret.ly
  16. 16. APPS Trends Ne w sle t t er Q 1 2 0 1 4 GRAPE Wanna have some coffee or take a walk in the park on a sunny day, but have no one to go with? New app Let’s YEP! from Russian developers will help you to find someone to spend time together. No need to be shy - just enjoy. Dimbstrunk — app is created to find out your friends’ reactions. You take a photo or video, add a caption, choose who to send the message to, and wait for your friends to open. When they do, a video of their reaction is recorded on the front camera and sent back to you automatically! Share the videos with reactions on Facebook or Twitter. LET’S YEP! DUMBSTRUCK — MORE EMOTIONS! _www.letsyep.com/ru/ _www.dumbstruck.me
  17. 17. APPS Trends Ne w sle t t er Q 1 2 0 1 4 GRAPE Another interesting way to chat with friends - Hipe messenger. All dialogs are implemented in the form of full-screen cards that containing animation, video, pictures and brief comments. Responses shall be given in 99 seconds - the dialogue lives until you respond each other. If you stop, the dialogue is removed from devices and servers. Are there any quotes you want to share with your friends? No problem, Notegraphy helps to visualise short pieces of text creating your own galleries, view other users’ posts, follow them and leave comments. Send quotes by mail or WhatsApp, share via social networks. The service has also the web version. PURE EMOTIONS WITH HIPE NOTEGRAPHY — INSTAGRAM FOR WORDS _www.notegraphy.com
  18. 18. Trends Ne w sle t t er Q 1 2 0 1 4 GRAPE THE MOST IMPORTANT EVENTS>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
  19. 19. EVENTS Trends Ne w sle t t er Q 1 2 0 1 4 GRAPE Samsung Galaxy S5 Huawei Talk Band B1 Samsung Gear 2 MOBILE WORLD CONGRESS The largest mobile conference in the world took place in Barcelona in February. The most long-waited part of the conference was presenting a new range of products by Samsung. The key mobile marker trends are: a growing number of cheap smartphones, as well as the increase in the the amount of wearable devices, especially in the field of health and fitness. _www.mashable.com/2014/02/24/mobile-world-congress-news/
  20. 20. EVENTS Trends Ne w sle t t er Q 1 2 0 1 4 GRAPE Julian Assange at SXSWSXSW 2014 MoreMore More Edward Snowden at SXSW SOUTH BY SOUTHWEST FESTIVAL (SXSWI) One of the largest annual festivals in the world, combining music, interactive and films. The key speakers of this year were Julian Assange and Edward Snowden talking about privacy and personal data secure. Leading speaker of digital and advertising industries, presentations and round tables, Independent Film Festivals and a five-day music iTunes marathon brought together thousands of professionals from all around the world. _http://sxsw.com/interactive/sessions/keynotes
  21. 21. Trends Ne w sle t t er Q 1 2 0 1 4 GRAPE THE MOST MEMORABLE MARKETING CASES>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
  22. 22. CASES Trends Ne w sle t t er Q 1 2 0 1 4 GRAPE We are often stuck to our smartphones. Coca-Cola with the help of the “innovative gadget” Social Media Guard takes the “social” out of media and puts it back into your life. Coca-Cola is really having a go at social media. The point this time is that “liking” things just isn’t enough. You have to love them. Like is not enough! Positive video and the song “Love Me Again” by English artist John Newman - enjoy! PURE GEENIUS LOVE INSTEAD OF “LIKES” >>>>>>>>>>>>>>>>> _www.digitalbuzzblog.com/coca-cola-the-social-media-gard/ _www.adweek.com/adfreak/do-you-incredibly-bubbly-ad-coca-cola- light-or-do-you-love-it-155894
  23. 23. CASES Trends Ne w sle t t er Q 1 2 0 1 4 GRAPE A playful and seemingly magical ad for Apotek Hjärtat’s Apolosophy hair-care products in Stockholm subway: recognising when trains entered the station, it then showed a woman’s hair blowing all around, as though windswept by the train. Again, Coca-Cola. This time, with a project dedicated to St Valentine’s Day. A virtual vending machine projected on a wall, would only appear for couples, helping single people feel even worse about being alone. The machine also personalized sodas by putting the couple’s names on cans. TO BREATHE LIFE INTO A BRAND COKE VIRTUAL VENDING MACHINE >>>>>>>>>>>>>>>>> _www.adweek.com/adfreak/wonderful-subway-ad-shows-womans- hair-blowing-around-just-train-arrives-155986 _www.adweek.com/adfreak/coke-creates-virtual-vending-ma- chine-only-appears-couples-155990
  24. 24. CASES Trends Ne w sle t t er Q 1 2 0 1 4 GRAPE A page-by-page interactive companion to Khaled Hosseini’s “And the Mountains Echoed” book - 402 pages of unique digital interpretations inspired by the words found on each of the 402 pages of the novel itself. A striking example that online promotion is applicable not only for music albums but also for books. Imagine if what has happened in Syria were to happen in London. That’s a video for PSA campaigns aimed at getting people to help the children of Syria. It shows an ordinary girl’s world falling apart over a period of a year - as her comfortable middle-class existence evaporates and she finds herself a homeless and fatherless refugee amid the horrors of war. Just because it isn’t happening here doesn’t mean it isn’t happening. ECHO PROJECT CHILDREN OF WAR >>>>>>>>>>>>>>>>> _www.echoproject.ca _www.adweek.com/adfreak/three-years-later-we-finally-have- brutally-powerful-ad-about-crisis-syria-156109
  25. 25. CASES Trends Ne w sle t t er Q 1 2 0 1 4 GRAPE Do you remember Marty McFly’s hoverboard in the film by Robert Zemeckis, “Back to the Future 2”? Tony Hawk and actor Christopher Lloyd participated in an epic fake hoverboard troll. Yes, this is fake. But admit, you dreamed of having one when you were a kid! Pepsi MAX proves and its viral campaign prove that human potential is boundless. Breaking all laws of physics, British stuntman Damien Walters proves that a loop can be done even on foot. What else? Probably flying? FUTURE’S ALREADY HERE MISSION POSSIBLE >>>>>>>>>>>>>>>>> _www.techcrunch.com/2014/03/04/why-are-all-these-celebrities- participating-in-an-epic-fake-hoverboard-troll/ _www.hot-digital.ru/2014/2/pepsi-max-human-loop-loop/
  26. 26. CASES Trends Ne w sle t t er Q 1 2 0 1 4 GRAPE How does a clothing brand get 7 million YouTube views in one day? By getting 20 strangers to kiss each other. The strangers are actually actors, but the awkwardness, embarrassment, sympathy, and passionate kisses look like real. Surprising concept of a new ad - Duracell Bus Shelter in Montreal Heats Up When Everyone Holds Hands. To keep warm in chilly Montreal passengers needed to join hands to complete a circuit and activate heaters in a branded bus shelter. STRANGERS KISSING WARM AD >>>>>>>>>>>>>>>>> _www.adweek.com/adfreak/duracell-bus-shelter-montreal- heats-when-everyone-holds-hands-156263 _www.adweek.com/adfreak/cringey-cute-clothing-ad-strangers-kissing- has-7-million-views-one-day-156249
  27. 27. Trends Ne w sle t t er Q 1 2 0 1 4 GRAPE THE MOST INTERESTING FACTS IN INFOGRAPHICS>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
  28. 28. INFOGRAPHICS Trends Ne w sle t t er Q 1 2 0 1 4 GRAPE The Olympics are over — it’s time to take stock. Interesting infographics by crimnos hexagon illustrates social network activity connected with Olympic games. SOCHI ON SOCIAL >>>>>>>>>>>>>>>>> _www.crimsonhexagon.com/blog/current-events/ going-gold-competition-social
  29. 29. INFOGRAPHICS Trends Ne w sle t t er Q 1 2 0 1 4 GRAPEИНФОГРАФИК >>>>>>>>>>>>>>>>> Interesting infographics by Econsultancy shows what exactly content marketing is and what its key elements are. THE PERIODIC TABLE OF CONTENT MARKETING >>>>>>>> _www.media-media.ru/2014/03/periodicheskaya-tablit- sa-kontent-marketinga/
  30. 30. Trends Ne w sle t t er Q 1 2 0 1 4 GRAPE THE COOLEST RESPONDENTS WILL ANSWER QUESTIONS IN OUR INTERVIEWS>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
  31. 31. Igor, do you have a methodology of work in your company or do you just leave the imagination drive away? And if you have one, which kind of methodology would you suggest to other strategists? Yes, we have different and iterative methodologies to research, create, produce, test, deliver, measure etc. We use the Design Thinking Approach as part of our discovery methodology and the Lean UX & Agile as part of the delivery methodology. Having a methodology allows you to avoid wasting valuable time at the beginning of the project, since you easily have both the macro vision and also the small tasks that need to be developed for the project. It is also important because it helps you to replicate a blockbuster, if you had one.  Our Design Thinking methodology is based on three main pillars. The first one is about people: you have to go beyond their stated desires and understand their latent needs. The second pillar is about business: comprehend the business and communication goals searching for the Whys instead of the Hows. The third pillar is about technology: what is technologically feasible to achieve the client’s goal. The overlay of these three main pillars – technology, business and people – is where relevant innovation lies. What I suggest to other strategists is any methodology that offers a toolkit where they can select the best tools depending on the client’s needs. But don’t be attached to labels or fads and never, ever, forget to always put people first. The overlay of these three main pillars — technology, business and people – is where relevant innovation lies. “ ” We will publish interviews with world experts of our industry every three months in the frame of our Trends Newsletter. We ask questions about everything: about work and life, people and technology, business. The star of our first issue is Igor Saraiva, creative director and co-founder of PorQueNão? Trends Ne w sle t t er Q 1 2 0 1 4 GRAPEINTERVIEWS <<<<<<<<<<
  32. 32. Do you think that a mobile app can meet any client’s needs? No, I don’t think that an app can solve all brand’s problems. I think it should be a part of an integrated communication of a very defined and clear strategy. The whole market has to understand that having an app and having a mobile strategy are two different things. If a client asks us to build an app that we don’t believe will work, then we don’t do it. Mobile users neither forgive nor forget. And it’s not about the client’s money or about your agency’s portfolio. It’s about delivering relevant products to people! Products and services that participate in people’s life. If you want to have a long-term relationship with your client, you should have the courage to develop those things that both believe in. You almost quit advertising. So what happened that made you stay? My academic background is Design, not Advertising.I’mmoreusedtoprojectscentred on people than on campaigns centred on sales.Formanyyears,asadirectorofplanning at Grïngo.nu, I applied my knowledge in strategic design to build valuable brand positioning in the digital world. I wasn’t completely happy because I wanted to help brands to create new services and products instead of being part only of the communication process. A voice was urging me to do something relevant and useful. So I quit my job and started my own company with a childhood friend, who was a very well established multinational brand manager. It’s about delivering relevant products to people! “ ” Trends Ne w sle t t er Q 1 2 0 1 4 GRAPEINTERVIEWS <<<<<<<<<<
  33. 33. How has the competition changed in the last few years in this market? A few years ago, mobile universe was very similar to what the web was at its beginning: technology-based. Brands were creating apps using QR codes, augmented reality and accelerometers without knowing why they were using that. Nowadays, the market has changed a lot: top agencies realized the importance of creating relevant mobile services and some brands understood the difference between an App and a Mobile Strategy. Also, at the beginning there were a lot of freelance developers, working at their own risk. Today, there are a plenty of mobile producers, but there are very few companies that are developing mobile apps that expand the brand’s essence and positioning.  What do you think is the major breakthrough in the sphere of technology in recent time? For me, these are two main technologies: 3D printing and wearable devices, such as smart watches and Google glasses. 3D printing has a big crowdsourcing commercial potential and wearable devices can seamlessly connect people with each other and with brands. I would say that they are going to be a big hit for the next few years. Nowadays, the market has changed a lot: top agencies realized the importance of creating relevant mobile services and a some brands understood the difference between an App and a Mobile Strategy. “ Trends Ne w sle t t er Q 1 2 0 1 4 GRAPEINTERVIEWS >>>>>>>>
  34. 34. What do you hate most about your coworkers, clients and competitors? About my coworkers, the thing that I don’t like is when I realize there is lack of care, sense of ownership, when they don’t pay attention to the details. The process is as important as the results are. WhatIhatethemostaboutclientsiswhenthey don’t realize that advertising has changed a lot recently. Mobile is not about brand’s story. It’s about people’s stories. This is the major breakthrough change and some clients still don’t understand it. Also, most of the clients want to develop already-seen-app-ideas, thinking that they are innovative because they are on a “new” medium. Innovation comes from boldness. What I hate about my competitors is when they brag about putting a lot of apps in the market. They don’t realize it is not about quantity, it’s about quality! But when they say they don’t  care about the users, that really pisses me off. Whom would you send a job offer? There are tons of geniuses out there, very talented people and bright minds. But there are no names that come to my mind right now. What we look for when we are hiring at PorQueNão? is passionate people who are really in love with their job. Those who have the will to get better and better every single day. Technical skills do not matter – they can be developed. But passion, on the other hand, is very different. It cannot be taught. Mobile is not about brand’s story. It’s about people’s stories. “ ” Trends Ne w sle t t er Q 1 2 0 1 4 GRAPEINTERVIEWS <<<<<<<<<<
  35. 35. Trends Ne w sle t t er Q 1 2 0 1 4 GRAPE THE FUNNIEST AND MOST DISCUSSED IN CATEGORYFUN>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
  36. 36. FUN Trends Ne w sle t t er Q 1 2 0 1 4 GRAPE Ellen Degeneres’ celebrity-packed selfie from the 86th Academy Awards literally rocked Twitter. The tweet managed to collect more than 3 million retweets, became the most popular and the most retweeted tweet and gave life to lots of internet memes. SELFIE RULES >>>>>>>>>>>>>>>>> _https://twitter.com/TheEllenShow _https://twitter.com/HomerJSimpson _www.flickr.com/photos/ochre_ jelly/12932343693/ _https://twitter.com/LEGO_Group/ _https://twitter.com/RealGrumpyCat
  37. 37. FUN Trends Ne w sle t t er Q 1 2 0 1 4 GRAPE The Olympics passed. With their unopened ring… … and surprise of the US figure skater Ashley Wagner. FASTER, HIGHER, STRONGER >>>>>>>>>>>>>>>>> _www.tjournal.ru/paper/snow-fail _mashable.com/2014/02/09/ashley-wagner-meme/
  38. 38. FUN Trends Ne w sle t t er Q 1 2 0 1 4 GRAPE Acquisition of WhatsApp for $ 16 billion, excluding $ 3 billion in options, could raise any feelings but indifference. The restless ones reacted immediately and calculated what else could be bought with that money. For example, 6.4 unmanned missions to Mars… … 85 Lionels Messi … …or 5466 annual salaries of members of Gazprom’s Board. … or 16 Instagrams, … WHAT OS CHEAPER THAN WHATSAPP? >>>>>>>>>>>>>>>>> _thingsthatarecheaperthanwhatsapp.tumblr.com
  39. 39. FUN Trends Ne w sle t t er Q 1 2 0 1 4 GRAPE Moscow is the saddest city for selfies, according to selfiecity.net, that examined Instagram photos by residents of Moscow, Bangkok, Berlin, New York and Sao Paulo. Meanwhile - tennis players Djokovic and Murray taking a selfie during the showdown. And even the epic story enta. ru team’s dismissal finished with a group selfie. Some of Swedish fitness clubs banned visitors taking self shots in dressing room. SOME WORDS ABOUT SELFIE >>>>>>>>>>>>>>>>> _mashable.com/2014/03/05/ djokovic-murray-selfie/ _tjournal.ru/paper/gym-selfie-ban _www.the-village.ru/village/city/moscow-in-figures/140013-selfiecity
  40. 40. Trends Ne w sle t t er Q 1 2 0 1 4 GRAPE THE MOST INTERESTING ARTICLES>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
  41. 41. Trends Ne w sle t t er Q 1 2 0 1 4 GRAPEARTICLES Paul Zak: Blood test after using Twitterr Jack Ma (Alibaba Group) teaches you how to be successful in business Ted Livingston: future of mobile messengers Advertising’s Next Frontier WhatsApp стал сотовым оператором WHAT WAS NOT INCLUDED IN OUR ISSUE, BUT IS REALLY WORTH SEEING >>>>>>>>>>>>>>>>> Will 3D Printing Upend Fashion? _www.slon.ru/biz/1068172/ _www.siliconrus.com/2014/03/ art-of-entrepreneurship/ _www.siliconrus.com/2014/03/kik/ _www.mashable. com/2014/03/03/3d-printing-fashion/ _www.techcrunch.com/2014/04/07/whatsapp- launches-a-e10-sim-with-e-plus-in-germany- with-free-whatsapp-usage-included/ _www.mashable.com/2014/03/09/advertising-in- ternet-of-everything-sxsw/
  42. 42. Trends Ne w sle t t er Q 1 2 0 1 4 GRAPEARTICLES Real superpowers: bionics for animals and human World-Traveling Copywriter Will Work for Free in Exchange for Room and Board (Meet the Backpacker Intern) 8 Ways Tech Has Completely Rewired Our Brains Why we hate Google Glass - and all new WHAT WAS NOT INCLUDED IN OUR ISSUE, BUT IS REALLY WORTH SEEING >>>>>>>>>>>>>>>>> And to sum up: How to save our brain: 7 main rules of information diet Nickolay Belousov: I bought wi-fi wages, quit my job and life began - story of Madrobots _www.adweek.com/adfreak/world-traveling- copywriter-will-work-free-exchange-room- and-board-154938 _www.mashable.com/2014/03/14/ tech-brains-neuroplasticity/ _www.slon.ru/future/photo/realnye_sverhspos- obnosti_bionika_dlya_zverey_i_lyudey_foto- 506/photo-1.xhtml _www.slon.ru/biz/1066962/_www.habrahabr.ru/company/madrobots/ blog/213729/ _www.techcrunch.com/2014/03/15/why-we- hate-google-glass-and-all-new-tech/
  43. 43. Trends Ne w sle t t er Q 1 2 0 1 4 GRAPE If you have not subscribed yet, simply click the link. TRENDS NEWSLETTER IS PUBLISHED QUARTERLY. <<<<<<<<<<<<<<<<<<<<
  44. 44. Trends Ne w sle t t er Q 1 2 0 1 4 GRAPE THANKS FOR YOUR ATTENTION! <<<<<<<<<<<<<<<<<<<<<<<<<<<<<

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