Top Misconceptions about SEO
Top Misconceptions about Search Engine Optimization
As held by Small Businesses and Startups
@Granto101 - Twitter | email@example.com – e-mail
I consult with traditional brick & mortar
retailers on how best to get into
eCommerce, and consult with online
retailers on how best to improve their ROI
through better marketplace utilization,
merchandising and SEO.
Grant MorroweCommerce Program Manager, Orgill, Inc.
Of course you should learn these, right?
Term-Frequency Inverse Document
Are you cleaning up your 404s and
making them into 301s?
301s and 404s
Search Engine Result Page(s)
Query Deserves Freshness
Seen your Knowledge Graph lately?
Information Retrieval Score
Misconceptions Review – Top 5 Misconceptions
The Evolving SEO Spaghetti
What Should You Do?
SEO is really Search Engine Marketing. Just like Marketing,
you are never done.
Takes Months & Years of Effort
“I’ll hire an SEO firm and then in a few months,
I’ll be on the top of Google”
#5 SEO Is Easy
“All SEO has become pay to play”
While Google is becoming more pay to play, this is far from true.
#4 SEO is Snake Oil
Google patents, Google statements, correlations and
reverse engineering of ranking factors, there is mounds of
data and articles to draw on.
There are hundreds of verifiable techniques
“I need to hire experts to take care of the whole thing.”
#3 SEO is too
It’s not overly complicated, time is the problem. Keeping up
with new changes is a constant battle..
Time is the enemy
“If experts have to do it, I can’t afford it.”
#2 SEO is too
Strategize what your objectives are and do those first,
yourself or in-house with tips from blogs
Many elements can be done part time or
“I need to be #1,
#2 or #3 rank for
Search Engine Optimization
and Search Engine Marketing
doesn’t work this way
The Evolving SEO Spaghetti
SEO is becoming SEM – Search Engine Marketing.
Ever changing picture
Google has LOTs of Data
Knowledge Graph proves it
Changing Google Results
SERPs are changing because
Google is moving away from 10
Yelp, Zillow, FindLaw,
SEO is not just Google
Everything is becoming a Search
Sorry, I used jargon!
Content Aggregators are King1
We aren’t in 10 Blue Links Land anymore,
Actual Data & Content Matters.3
Aggregators are King
It’s SEO, not GO (Google Optimization)
Google is still important, but consider!
Search Engines are everywhere now
From Quora to Pinterest, Search Engines are everywhere
If you do any eCommerce—
Amazon is a search engine, Etsy is a search engine,
and Google is just as much part of it
Do not stop analyzing, ever
Facebook is a Search Engine
Don’t under utilize other sources such as Facebook,
Google has no effective social media presence
Twitter is extremely important for the ebb and
flow of recency of events and online
Involve all elements of your online strategy not just SEO
What Can You Do?
Constant Examination, Improvement and Content Creation
Look around, just use Google
to see what the landscape
Content is king, create as
much as you can
Double down and expand
original emphasis Continue!
Explore and Grow!
Unlock more potential
Capitalize on new-found
search terms and nichesNew Explorations
Find verticals and queries
which are underservedResearch
What content do I need or
what aggregators do I need
to be on?
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