Everyone knows you need to examine how many people are visiting your website, but which tools do you use? This presentation will explain what traffic is real versus search bots, and the tools you should use.
Search Engine Metrics and Analytics - Where is the real information?
SEO Metrics and Tools
Where is the information on your metrics?
@Granto101 - Twitter | firstname.lastname@example.org – e-mail
TechCamp Memphis 2016
I consult with traditional brick & mortar
retailers on how best to get into
eCommerce, and consult with online
retailers on how best to improve their ROI
through better marketplace utilization,
merchandising and SEO.
Grant MorroweCommerce Program Manager, Orgill, Inc.
Lots of bots actually
56% of site traffic to large sites is bots
Bots also comprise by some reports, 22% of
all Internet traffic
Bots are nearly 80% of
traffic to small sites
-Various Google Bots
FiveThirtyEight. “It’s 2015 — You’d Think We’d Have Figured Out How To Measure Web Traffic By Now”. Sam Dean. 7 Jul, 2015. http://fivethirtyeight.com/features/why-
we-still-cant-agree-on-web-metrics/ Accessed 31 Oct 2016