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Search Engine Metrics and Analytics - Where is the real information?

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Everyone knows you need to examine how many people are visiting your website, but which tools do you use? This presentation will explain what traffic is real versus search bots, and the tools you should use.

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Search Engine Metrics and Analytics - Where is the real information?

  1. 1. SEO Metrics and Tools Where is the information on your metrics? Grant Morrow @Granto101 - Twitter | grant@burningroot.com – e-mail TechCamp Memphis 2016
  2. 2. 2 Meet Me I consult with traditional brick & mortar retailers on how best to get into eCommerce, and consult with online retailers on how best to improve their ROI through better marketplace utilization, merchandising and SEO. eCommerce SEO Logistics Analytics Grant MorroweCommerce Program Manager, Orgill, Inc.
  3. 3. 3 How about you? Who do we have here?
  4. 4. 4 Overview Challenges Some important terms Best Tools and how to use them! 1 2 3 Analytics?
  5. 5. 5 Challenges
  6. 6. 6 Remember this?
  7. 7. 7 https://www.washingtonpost.com/news/dc-sports-bog/wp/2015/07/29/no-every-person-on-earth-did-not-read-about-the-2014-redskins-training-camp/
  8. 8. 8 Lots of bots actually Who’s Reading? 56% of site traffic to large sites is bots Bots also comprise by some reports, 22% of all Internet traffic Bots are nearly 80% of traffic to small sites Bots are: -Various Google Bots -BingBot -Yahoo -MozExplorer FiveThirtyEight. “It’s 2015 — You’d Think We’d Have Figured Out How To Measure Web Traffic By Now”. Sam Dean. 7 Jul, 2015. http://fivethirtyeight.com/features/why- we-still-cant-agree-on-web-metrics/ Accessed 31 Oct 2016
  9. 9. 11 Important Terms
  10. 10. Web Server Codes: 404s and 301s 404s – Page cannot be found 301s – Page moved permanently
  11. 11. Uniques and SERPs and Ranking SERPs- Search Engine Results Page Ranking- 31 = 3rd page, 1st on that page Uniques- Who actually visited the site!
  12. 12. Meta Tags Title & Description Meta Tag Title - The blue link text! Meta Tag Description - The snippet underneath! Meta Tag Keywords - DO NOT bother
  13. 13. 15 Tools
  14. 14. 16 Google Webmaster Tools
  15. 15. 17 Google Analytics
  16. 16. 18
  17. 17. 19 Moz (Pro and Local)
  18. 18. 20 Moz Keyword and URL Grading
  19. 19. 21 Server Log Analyzers – Screaming Frog
  20. 20. 22 Summary Lots of Challenges Know Your Terms Getting More Technical, Not Less! 1 2 3 Analytics?
  21. 21. 23 Thanks for Watching! Don’t forget to give your opinions about this presentation & Rate it! grant@burningroot.com @Granto101 Contact info: Questions?

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