Music Licensing For Radio
Technology Strategy Board, IC tomorrow
Digital Licensing Framework

27 June 2012

Festival Produ...
Festival Productions Limited
• Award-winning independent radio producer for BBC and commercial
radio since early 1990s
• L...
The challenges for ‘radio’ users of
music copyrights

3
‘Radio’ uses have multiplied
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•

BBC radio in many more shapes and forms on various platforms
A...
‘Radio’ licences have multiplied
•
•
•
•
•
•
•
•
•
•

Commercial analogue radio station licence
DAB, satellite and cable r...
Multiple licensors for ‘radio’

PRS

MCPS

PPL
AIM
RECORD
LABELS
6
The Hooper Report: 2012
“Thousands of small businesses across the UK are required to have
two music licences from two diff...
The Hargreaves Report: 2011
“It is widely acknowledged that the solution to these difficulties lies in
the very technologi...
Our solution

9
Objectives
• To provide a one-stop online application solution to SMEs for
blanket licensing of music copyrights used in a...
Build an online application ‘wizard’

11
Create a limited prototype
• Our prototype delivers capability within one significant part of the
complex decision tree fo...
1. User starts here

13
2. User inputs all requested data

14
3. User requests a basket of licences

15
Lessons learned
• No common licensing terminology appears to exist between
licensing organisations
• User data (name, addr...
Post-prototype development plans
• Enlist support for our ‘wizard’ from all music licensing organisations
(PRS, MCPS, PPL,...
Trial our application
Go to: www.totallyradiocentral.com

18
Find out more

totallyradiocentral.com

Daniel Nathan
daniel@totallyradiocentral.com

Grant Goddard
grant@totallyradiocent...
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'TotallyRadio: Music Licensing For Radio' by Grant Goddard & Daniel Nathan

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Presentation of prototype online one-stop web application serving multiple music licences to radio businesses, commissioned by the Technology Strategy Board for a planned UK 'copyright hub', developed by TotallyRadio, written by Daniel Nathan & Grant Goddard in June 2012 for a TSB one-day conference.

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'TotallyRadio: Music Licensing For Radio' by Grant Goddard & Daniel Nathan

  1. 1. Music Licensing For Radio Technology Strategy Board, IC tomorrow Digital Licensing Framework 27 June 2012 Festival Productions Limited
  2. 2. Festival Productions Limited • Award-winning independent radio producer for BBC and commercial radio since early 1990s • Launched totallyradio.com in 2000 as the UK’s first multi-channel online radio content aggregator with support from Microsoft • Lead partner in two TSB-funded partnership projects, Radio Connected and RadioDeck, enhancing online radio connectivity • Daniel Nathan: chairman of Juice 107.2, Brighton’s local commercial FM radio station • Grant Goddard: media analyst specialising in the radio sector, consulted on music copyright for RadioCentre and PRS 2
  3. 3. The challenges for ‘radio’ users of music copyrights 3
  4. 4. ‘Radio’ uses have multiplied • • • • • • • • • • • • • • • BBC radio in many more shapes and forms on various platforms Around 300 commercial radio stations whose ownership and formats change more frequently as a result of a less regulated environment A brand new tier of around 200 community radio stations, with more to be licensed by Ofcom 'Restricted Service Licence' broadcasters that transmit temporarily on FM/AM for a limited time period, licensed by Ofcom Around 200 radio stations serving patients and staff in hospitals, some broadcasting over-the-air and others on closed loop distribution systems Around 40 student radio stations in higher education institutions, some broadcasting over-the-air and others on closed loop distribution systems Hundreds of radio stations based in schools, some broadcasting with low-power FM transmitters, others only broadcasting on audio circuits Around 200 independent radio production businesses, many of which offer audio content on their own web sites or those of commercial sponsors, in addition to supplying content to the BBC and commercial radio broadcasters Commercial businesses (newspapers, magazines, retailers, music labels, clubs and even FMCG brands offering radio content for streaming or download as an enhancement to their existing activities) Non-commercial organisations (educational, cultural and sporting institutions, charities, NGOs and community organisations) producing audio content and offering it as online streams or downloads Individuals creating their own radio programmes and offering them online for streaming or download Commercial businesses offering online radio programmes Commercial businesses offering online radio stations Commercial businesses offering online personalised music streams Online content aggregators offering a mix of audio content from user-generated or commercial sources 4
  5. 5. ‘Radio’ licences have multiplied • • • • • • • • • • Commercial analogue radio station licence DAB, satellite and cable radio station licence Radio station test transmission licence Long term Restricted Services, Student Radio, Prison Radio, Army Base radio station licence Community radio licence Short term Restricted Services licence Hospital radio licence Radio advertising production music licence Independent radio production company licence Limited Online Music Licence (LOML): – Limited Download/On-Demand Streaming Service • Band A • Band B • Band C • Band D • Band E – Pure Webcasting Service • Band A • Band B • Band C • Band D • Band E – Premium & Interactive Webcasting Service • Band A • Band B • Band C • Band D • Band E – Permanent Download Service • Band A • Band B • Band C • Band D • Band E – Music Podcasting Service • Band A • Band B • Band C • Band D • Band E – • • • General Entertainment: Limited Download/On-Demand Streaming • Band A • Band B • Band C • Band D • Band E – General Entertainment: Permanent Download Service • Band A • Band B • Band C • Band D • Band E – Clips Service • Band A • Band B • Band C • Band D • Band E Online Music Licences (OML): – Music Download – Music On-Demand – Music On-Demand (Subscription) – Interactive Webcast – Interactive Webcast (Subscription) – Webcast – Webcast (Subscription) – Single Artist Webcast – Single Artist Webcast (Subscription) General Entertainment Online Licence (GEOL) Performing Right Online Licence: – Music services • On-Demand Streams • Background music to a website • Permanent downloads – General Entertainment Services • On-Demand Streams • Background music to a website • Permanent downloads 5
  6. 6. Multiple licensors for ‘radio’ PRS MCPS PPL AIM RECORD LABELS 6
  7. 7. The Hooper Report: 2012 “Thousands of small businesses across the UK are required to have two music licences from two different organisations and two invoices – to play the same pieces of music for their employees and customers. The two collecting societies, PPL and PRS, patiently explain that there are indeed two different types of licences involved but that does not obviate the fact that, seen from the small business/consumer point of view, it is unnecessarily complex and annoying.” ‘Rights and Wrongs: Is copyright licensing fit for purpose for the digital age?’, The first report of the Digital Copyright Exchange Feasibility Study, IPO, 2012, p.38-9, para.129 7
  8. 8. The Hargreaves Report: 2011 “It is widely acknowledged that the solution to these difficulties lies in the very technologies that created the problem. Just as digital technologies provide new and exciting ways of using content, they offer a means of transforming the efficiency of licensing. As the submission from the European Publishers Council states: „the answer to the machine is in the machine.‟” ‘Digital Opportunity: A Review Of Intellectual Property & Growth’, 2011, p.30, para.4.20 8
  9. 9. Our solution 9
  10. 10. Objectives • To provide a one-stop online application solution to SMEs for blanket licensing of music copyrights used in a ‘radio’ context • To automate the blanket licensing process as much as possible • To educate copyright users about: – the need to license music content – the creative potential to use music in different radio contexts • To simplify the licence application process • To reduce the administrative burden on music copyright licensees and licensors 10
  11. 11. Build an online application ‘wizard’ 11
  12. 12. Create a limited prototype • Our prototype delivers capability within one significant part of the complex decision tree for radio blanket licensing • Prototype delivery for one licensing organisation (PRS For Music, a stakeholder in the TSB Digital Licensing Framework) • Prototype delivery of three broadcast radio licences 12
  13. 13. 1. User starts here 13
  14. 14. 2. User inputs all requested data 14
  15. 15. 3. User requests a basket of licences 15
  16. 16. Lessons learned • No common licensing terminology appears to exist between licensing organisations • User data (name, address, business details) required by licensors are different for different licences • Criteria and calculations necessary for a licence are complex and baffling to those unfamiliar with music licensing • The user journey has to be made as painless, brief and informative as possible 16
  17. 17. Post-prototype development plans • Enlist support for our ‘wizard’ from all music licensing organisations (PRS, MCPS, PPL, AIM) • Deliver capability across all parts of the complex decision tree for radio blanket licensing • Offer licences for all radio platforms (broadcast radio, internet radio, podcasts, on-demand) • Potentially extend the application to offer additional innovative licensing solutions to radio businesses via the TSB Digital Licensing Framework interface • Secure the necessary funding 17
  18. 18. Trial our application Go to: www.totallyradiocentral.com 18
  19. 19. Find out more totallyradiocentral.com Daniel Nathan daniel@totallyradiocentral.com Grant Goddard grant@totallyradiocentral.com 19

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