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'The Wireless Group plc: Basic Analysis Of Radio Station Audience Data: May 2005' by Grant Goddard

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Basic analysis of audience data for commercial radio stations owned by The Wireless Group plc in the UK, written by Grant Goddard in May 2005.

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'The Wireless Group plc: Basic Analysis Of Radio Station Audience Data: May 2005' by Grant Goddard

  1. 1. THE WIRELESS GROUP PLC: BASIC ANALYSIS OF RADIO STATION AUDIENCE DATA by GRANT GODDARD www.grantgoddard.co.uk May 2005 The Wireless Group plc: Basic Analysis Of Radio Station Audience Data page 1 ©2005 Grant Goddard
  2. 2. TALKSPORT % S H A R E O F LIS T E N IN G 5 30 H R S LIS T E N E D % B Y A G E 90 80 25 70 60 20 50 15 40 30 10 20 5 0 10 0 0 2001Q1 2002Q1 2003Q1 2004Q1 2005Q1 HR S LIST EN ED % B Y SEX / C LS 15-24 25- 34 35-44 45- 54 55-64 male 65+ female ABC1 C2DE WIRELESS GROUP LOCAL RADIO 15 % S H A R E O F LIS T E N IN G 25 H R S LIS T E N E D % B Y A G E 70 HR S LI ST EN ED % B Y SEX / C LS 60 20 50 10 15 40 10 30 5 20 5 10 0 0 0 2001Q1 2002Q1 2003Q1 2004Q1 2005Q1 15-24 25- 34 35-44 45- 54 55-64 male 65+ female ABC1 C2DE IMAGINE FM – STOCKPORT % S H A R E O F LIS T E N IN G 5 60 H R S LIS T E N E D % B Y A G E 80 HR S LI ST EN ED % B Y SEX / C LS 70 50 60 40 50 40 30 30 20 20 10 0 10 0 0 2001Q1 2002Q1 2003Q1 2004Q1 2005Q1 15- 24 25-34 35- 44 45-54 55- 64 male 65+ f emale ABC1 C2DE PEAK 107 FM – CHESTERFIELD % S H A R E O F LIS T E N IN G 20 30 H R S LIS T E N E D % B Y A G E 70 HR S LIST EN ED % B Y SEX / C LS 60 25 15 50 20 40 15 10 30 10 20 5 5 0 10 0 0 2001Q1 2002Q1 2003Q1 2004Q1 2005Q1 15- 24 25-34 35- 44 45- 54 55-64 The Wireless Group plc: Basis Analysis Of Radio Station Audience Data ©2005 Grant Goddard 65+ male female ABC1 C2DE page 2
  3. 3. THE PULSE – BRADFORD % S H A R E O F LIS T E N IN G 20 25 HRS LISTENED % BY AGE HR S LIST EN ED % B Y SEX / C LS 70 60 20 15 50 15 40 10 30 10 20 5 5 0 10 0 0 2001Q1 2002Q1 2003Q1 2004Q1 2005Q1 15-24 25-34 35- 44 45- 54 55- 64 male 65+ f emale ABC1 C2DE PULSE CLASSIC GOLD – BRADFORD % S H A R E O F LIS T E N IN G 5 35 HRS LISTENED % BY AGE 30 60 25 50 20 40 15 30 10 20 5 0 HR S LI ST EN ED % B Y SEX / C LS 70 10 0 0 2001Q1 2002Q1 2003Q1 2004Q1 2005Q1 15-24 25-34 35-44 45- 54 55- 64 male 65+ f emale ABC1 C2DE Q96 – PAISLEY 5 % SHARE OF LISTENING 50 HRS LISTENED % BY AGE 70 45 HR S LI ST EN ED % B Y SEX / C LS 60 40 35 50 30 40 25 30 20 15 20 10 10 5 0 0 0 2001Q1 2002Q1 2003Q1 2004Q1 2005Q1 15-24 25-34 35-44 45-54 55-64 male 65+ f emale ABC1 C2DE SIGNAL ONE – STOKE 25 % SHARE OF LISTENING 30 HRS LISTENED % BY AGE 80 70 25 20 HR S LIST EN ED % B Y SEX / C LS 60 20 50 15 40 15 10 30 10 20 5 5 0 0 2001Q1 2002Q1 2003Q1 2004Q1 2005Q1 10 0 15- 24 25- 34 35- 44 45- 54 55- 64 The Wireless Group plc: Basis Analysis Of Radio Station Audience Data ©2005 Grant Goddard 65+ male female ABC1 C2DE page 3
  4. 4. SIGNAL TWO – STOKE % SHARE OF LISTENING 5 35 H R S LIS T E N E D % B Y A G E 60 30 HR S LI ST EN ED % B Y SEX / C LS 50 25 40 20 30 15 20 10 10 5 0 0 2001Q1 2002Q1 2003Q1 2004Q1 2005Q1 0 15-24 25- 34 35-44 45-54 55- 64 male 65+ f emale ABC1 C2DE TOWER 107.4 FM – BOLTON % S H A R E O F LIS T E N IN G 15 30 H R S LIS T E N E D % B Y A G E 80 HR S LIST EN ED % B Y SEX / C LS 70 25 60 20 10 50 40 15 30 10 5 20 5 0 10 0 0 2001Q1 2002Q1 2003Q1 2004Q1 2005Q1 15- 24 25-34 35- 44 45- 54 55-64 male 65+ f emale ABC1 C2DE THE WAVE 96.4 FM – SWANSEA % S H A R E O F LIS T E N IN G 20 35 HRS LISTENED % BY AGE 60 30 15 HR S LIST EN ED % B Y SEX / C LS 50 25 40 20 30 10 15 20 10 5 10 5 0 0 2001Q1 2002Q1 2003Q1 2004Q1 2005Q1 0 15-24 25-34 35- 44 45- 54 55- 64 male 65+ f emale ABC1 C2DE SWANSEA SOUND 1170 AM – SWANSEA % S H A R E O F LIS T E N IN G 15 30 H R S LIS T E N E D % B Y A G E 70 60 25 50 20 10 HR S LIST EN ED % B Y SEX / C LS 40 15 30 5 10 20 5 0 10 0 0 2001Q1 2002Q1 2003Q1 2004Q1 2005Q1 15-24 25- 34 35-44 45- 54 55-64 The Wireless Group plc: Basis Analysis Of Radio Station Audience Data ©2005 Grant Goddard 65+ male female ABC1 C2DE page 4
  5. 5. VALLEYS RADIO – EBBW VALE % S H A R E O F LIS T E N IN G 15 30 H R S LIS T E N E D % B Y A G E HR S LI ST EN ED % B Y SEX / C LS 80 70 25 60 10 20 50 40 15 30 10 5 20 5 0 10 0 0 2001Q1 2002Q1 2003Q1 2004Q1 2005Q1 15- 24 25-34 35- 44 45-54 55- 64 male 65+ f emale ABC1 C2DE RADIO WAVE 96.5 FM – BLACKPOOL % S H A R E O F LIS T E N IN G 25 30 H R S LIS T E N E D % B Y A G E 60 25 20 HR S LI ST EN ED % B Y SEX / C LS 70 50 20 15 40 15 30 10 10 5 20 5 0 10 0 0 2001Q1 2002Q1 2003Q1 2004Q1 2005Q1 15- 24 25-34 35- 44 45-54 55- 64 male 65+ female ABC1 C2DE WAVE 102 FM – DUNDEE % S H A R E O F LIS T E N IN G 15 45 H R S LIS T E N E D % B Y A G E 70 40 HR S LI ST EN ED % B Y SEX / C LS 60 35 50 30 10 25 40 20 30 15 5 20 10 10 5 0 0 0 2001Q1 2002Q1 2003Q1 2004Q1 2005Q1 15-24 25- 34 35- 44 45-54 55-64 male 65+ f emale ABC1 C2DE WIRE 107.2 FM – WARRINGTON % S H A R E O F LIS T E N IN G 15 30 HRS LISTENED % BY AGE 80 HR S LIST EN ED % B Y SEX / C LS 70 25 60 10 20 50 15 40 30 10 5 20 5 0 10 0 0 2001Q1 2002Q1 2003Q1 2004Q1 2005Q1 15- 24 25-34 35-44 45- 54 55- 64 The Wireless Group plc: Basis Analysis Of Radio Station Audience Data ©2005 Grant Goddard 65+ male f emale ABC1 C2DE page 5
  6. 6. WISH 102.4 FM – WIGAN 15 % SHARE OF LISTENING 30 HRS LISTENED % BY AGE 70 60 25 50 20 10 HR S LI ST EN ED % B Y SEX / C LS 40 15 30 5 10 20 5 0 10 0 0 2001Q1 2002Q1 2003Q1 2004Q1 2005Q1 15- 24 25- 34 35-44 45-54 55-64 male 65+ f emale ABC1 C2DE THE WOLF 107.7 FM - WOLVERHAMPTON 10 % SHARE OF LISTENING 25 HRS LISTENED % BY AGE 70 HR S LI ST EN ED % B Y SEX / C LS 60 20 50 15 40 5 30 10 20 5 10 0 0 0 2001Q1 2002Q1 2003Q1 2004Q1 2005Q1 15-24 25-34 35-44 45-54 55-64 65+ male f emale ABC1 C2DE source: RAJAR/Ipsos Media NB: Analysis of hours listened by age, sex and class has been indexed by the population within each TSA, in order to be able to view valid comparisons between local radio markets with different population characteristics. Grant Goddard is a media analyst / radio specialist / radio consultant with thirty years of experience in the broadcasting industry, having held senior management and consultancy roles within the commercial media sector in the United Kingdom, Europe and Asia. Details at http://www.grantgoddard.co.uk The Wireless Group plc: Basis Analysis Of Radio Station Audience Data ©2005 Grant Goddard page 6

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