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'The Riga, Latvia Radio Market: April 1996' by Grant Goddard

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Analysis of the audiences for radio broadcasting in the Riga market in Latvia, written by Grant Goddard in April 1996 for Metromedia International Incorporated.

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'The Riga, Latvia Radio Market: April 1996' by Grant Goddard

  1. 1. THE RIGA, LATVIA RADIO MARKET by GRANT GODDARD www.grantgoddard.co.uk April 1996
  2. 2. WEEKLY REACH (= cume)                                                                                                                            The Riga, Latvia Radio Market: April 1996 ©1996 Grant Goddard                                         page 2
  3. 3.  TOTAL HOURS LISTENED PER WEEK (= share)                                                                                                                                                                                      The Riga, Latvia Radio Market: April 1996 ©1996 Grant Goddard                                                                                 page 3
  4. 4. AUDIENCE CROSS-TABULATION (= cross-cume)                                                                                   The Riga, Latvia Radio Market: April 1996 ©1996 Grant Goddard                                                                 page 4
  5. 5. NATIONALITY/WEEKLY REACH                                                                                                                                     data: Baltic Media Facts, Mar-Apr 1996 Grant Goddard is a media analyst / radio specialist / radio consultant with thirty years of experience in the broadcasting industry, having held senior management and consultancy roles within the commercial media sector in the United Kingdom, Europe and Asia. Details at http://www.grantgoddard.co.uk The Riga, Latvia Radio Market: April 1996 ©1996 Grant Goddard page 5

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