'The Prague, Czech Republic Radio Market: Basic Analysis: October 1996' by Grant Goddard

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Basic analysis of the audiences for radio broadcasting in the Prague market in the Czech Republic, written by Grant Goddard in October 1996 for Metromedia International Incorporated.

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'The Prague, Czech Republic Radio Market: Basic Analysis: October 1996' by Grant Goddard

  1. 1. THE PRAGUE, CZECH REPUBLIC RADIO MARKET: BASIC ANALYSIS by GRANT GODDARD www.grantgoddard.co.uk October 1996
  2. 2. CUMULATED WEEKLY AUDIENCE (‘000) Mon-Sun 0000-2400 Country Praha Zurnal Kiss 98 FM Frekvence 1 Europa 2 City Bonton Nova Alfa Zlata Praha Regina Praha Radio 1 Vox others 201 149 109 106 99 88 64 63 58 51 38 35 24 45 The Prague, Czech Republic Radio Market: Basic Analysis ©1996 Grant Goddard page 2
  3. 3. SHARE (%) Mon-Sun 0000-2400 Country Praha Zurnal Kiss 98 FM Frekvence 1 Europa 2 City Zlata Praha Bonton Nova Alfa Radio 1 Regina Praha Vox others 19.4 13.8 9.8 8.7 8.7 6.6 6.0 5.6 5.5 4.9 3.3 3.2 1.3 3.2 The Prague, Czech Republic Radio Market: Basic Analysis ©1996 Grant Goddard page 3
  4. 4. AGE (% weekly reach) Mon-Sun 0000-2400 15-29 Kiss 98 FM Country Europa 2 Bonton Zlata Praha City Radio 1 Nova Alfa Freqvence 1 Zurnal Praha Vox Regina Praha others 30-44 45-59 60+ 15-34 16.4 12.8 14.5 12.3 10.6 10.0 10.4 5.8 4.6 3.9 3.3 1.9 0.4 14.9 27.6 10.5 6.4 4.3 11.2 1.2 9.6 12.4 5.8 5.8 3.4 2.6 8.7 27.7 7.5 4.1 4.3 3.0 0.8 6.5 11.4 13.0 16.5 2.2 4.8 1.5 11.3 2.1 1.9 0.9 0.7 1.1 1.0 10.7 20.4 33.1 2.0 7.4 17.8 14.7 12.3 11.2 10.7 10.1 9.1 7.8 6.5 3.9 3.5 1.8 0.8 1.9 3.4 3.0 9.4 2.3 Grant Goddard is a media analyst / radio specialist / radio consultant with thirty years of experience in the broadcasting industry, having held senior management and consultancy roles within the commercial media sector in the United Kingdom, Europe and Asia. Details at http://www.grantgoddard.co.uk The Prague, Czech Republic Radio Market: Basic Analysis ©1996 Grant Goddard page 4

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