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'The Changing Audiences For UK Commercial Radio Since The AIRC/PPL Copyright Tribunal' by Grant Goddard

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Graphical analysis of the changing total audiences for commercial radio in the UK between 1990 and today, written by Grant Goddard in August 2009 for RadioCentre.

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'The Changing Audiences For UK Commercial Radio Since The AIRC/PPL Copyright Tribunal' by Grant Goddard

  1. 1. THE CHANGING AUDIENCES FOR UK COMMERCIAL RADIO SINCE THE AIRC/PPL COPYRIGHT TRIBUNAL by GRANT GODDARD www.grantgoddard.co.uk August 2009
  2. 2. 15+ commercial radio listening ('000 hours/week) 0 100,000 200,000 300,000 400,000 500,000 600,000 1990Q4 1992Q1 1993Q1 1994Q1 1995Q1 1996Q1 1997Q1 1998Q1 1999Q1 2000Q1 2001Q1 2002Q1 2003Q1 2004Q1 2005Q1 2006Q1 2007Q1 2008Q1 2009Q1 15-24 commercial radio listening ('000 hours/wk) 0 20,000 40,000 60,000 80,000 100,000 120,000 1990Q4 1992Q1 1993Q1 1994Q1 1995Q1 1996Q1 1997Q1 1998Q1 1999Q1 2000Q1 2001Q1 2002Q1 2003Q1 2004Q1 2005Q1 2006Q1 2007Q1 2008Q1 2009Q1 25-34 commercial radio listening ('000 hours/wk) 0 20,000 40,000 60,000 80,000 100,000 120,000 1990Q4 1992Q1 1993Q1 1994Q1 1995Q1 1996Q1 1997Q1 1998Q1 1999Q1 2000Q1 2001Q1 2002Q1 2003Q1 2004Q1 2005Q1 2006Q1 2007Q1 2008Q1 2009Q1 The Changing Audiences For UK Commercial Radio Since The AIRC/PPL Copyright Tribunal Page 2 ©2009 Grant Goddard
  3. 3. 35-44 commercial radio listening ('000 hours/wk) 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 1990Q4 1992Q1 1993Q1 1994Q1 1995Q1 1996Q1 1997Q1 1998Q1 1999Q1 2000Q1 2001Q1 2002Q1 2003Q1 2004Q1 2005Q1 2006Q1 2007Q1 2008Q1 2009Q1 45-54 commercial radio listening ('000 hours/wk) 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 100,000 1990Q4 1992Q1 1993Q1 1994Q1 1995Q1 1996Q1 1997Q1 1998Q1 1999Q1 2000Q1 2001Q1 2002Q1 2003Q1 2004Q1 2005Q1 2006Q1 2007Q1 2008Q1 2009Q1 55-64 commercial radio listening ('000 hours/wk) 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 1990Q4 1992Q1 1993Q1 1994Q1 1995Q1 1996Q1 1997Q1 1998Q1 1999Q1 2000Q1 2001Q1 2002Q1 2003Q1 2004Q1 2005Q1 2006Q1 2007Q1 2008Q1 2009Q1 The Changing Audiences For UK Commercial Radio Since The AIRC/PPL Copyright Tribunal Page 3 ©2009 Grant Goddard
  4. 4. 65+ commercial radio listening ('000 hours/wk) 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 1990Q4 1992Q1 1993Q1 1994Q1 1995Q1 1996Q1 1997Q1 1998Q1 1999Q1 2000Q1 2001Q1 2002Q1 2003Q1 2004Q1 2005Q1 2006Q1 2007Q1 2008Q1 2009Q1 commercial radio listening by age (% of total hours) 0% 20% 40% 60% 80% 100% 1990Q4 1992Q1 1993Q1 1994Q1 1995Q1 1996Q1 1997Q1 1998Q1 1999Q1 2000Q1 2001Q1 2002Q1 2003Q1 2004Q1 2005Q1 2006Q1 2007Q1 2008Q1 2009Q1 15-24 25-34 35-44 45-54 55+ Sources: JICRAR, RAJAR. NB: The standard age groups used in 1990-1992 were 35-54 and 55+; age group used in 1993-1998 was 55+. RAJAR data for 1996 and 1997 has not been located. Grant Goddard is a media analyst / radio specialist / radio consultant with thirty years of experience in the broadcasting industry, having held senior management and consultancy roles within the commercial media sector in the United Kingdom, Europe and Asia. Details at http://www.grantgoddard.co.uk The Changing Audiences For UK Commercial Radio Since The AIRC/PPL Copyright Tribunal Page 4 ©2009 Grant Goddard

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