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'News: DAB Digital Radio Switched Off In Most Of Spain' by Grant Goddard

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News story about the switch-off of DAB digital radio transmitters in all but two cities in Spain, written by Grant Goddard in July 2011 for Grant Goddard: Radio Blog.

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'News: DAB Digital Radio Switched Off In Most Of Spain' by Grant Goddard

  1. 1. NEWS: DAB DIGITAL RADIO SWITCHED OFF IN MOST OF SPAIN by GRANT GODDARD www.grantgoddard.co.uk July 2011
  2. 2. News: DAB Digital Radio Switched Off In Most Of Spain page 2 ©2011 Grant Goddard A new law in Spain has reduced the coverage requirement of the country’s DAB radio transmissions from 50% to 20% of the population. From 10 June 2011, a new Royal Decree required that DAB broadcasts “must ensure a minimum coverage of 20% of the population,” replacing the 50% requirement that had been stipulated in legislation since 1999. Within the next three years, the government will be able to change this coverage requirement once again if digital radio does not grow its audience share to more than 10% of total radio listening. In the unlikely event that digital radio’s audience share ever exceeds 10%, DAB radio coverage will be required to increase from 20% back to 50% of the population. As reported here in 2010 [see blog], commercial radio in Spain has found no incentive to broadcast on DAB because “the audience is zero.” This new legislation relieves broadcasters from having to underwrite an expensive DAB radio transmission system that, to date, had generated no incremental listeners or revenues. The Decree noted that: “The development of terrestrial sound broadcasting has been hampered in recent years by, amongst other things, a lack of digital radio receivers which has significantly reduced the audience share initially anticipated and, thus, has jeopardised the possibility for station owners to achieve a return on their investment.” The web site marketing DAB radio in Spain has not been updated since April 2008. The web page for state radio’s DAB transmissions no longer exists. It has been reported that DAB radio broadcasts will now be limited to only two metropolitan areas. [thanks to Eivind Engberg and Wohnort] [First published by Grant Goddard: Radio Blog as 'Spain: DAB Digital Radio Switched Off In Most Of Country', 15 July 2011.] Grant Goddard is a media analyst / radio specialist / radio consultant with thirty years of experience in the broadcasting industry, having held senior management and consultancy roles within the commercial media sector in the United Kingdom, Europe and Asia. Details at http://www.grantgoddard.co.uk

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