ANALYSIS OF LOCAL COMMERCIAL RADIO LICENCE
APPLICATIONS TO OFCOM & AWARDS
by
GRANT GODDARD

www.grantgoddard.co.uk
Novembe...
BLACKBURN EDINBURGH ASHFORD KIDDERMINSTER BELFAST
CORNWALL DURHAM BANBURY MANCHESTER NORWICH
BALLYMENA
SOLENT
TORBAY
SWIND...
The larger the coverage area of the licence, the more applicants it
attracts:
NUMBER OF LICENCE APPLICANTS

20
18
number o...
Most of the licence applications are from serial applicants:
applicant
CN Group Ltd
The Wireless Group plc
GCap Media plc
...
The biggest winner to date has been The Local Radio Company plc,
followed by small radio groups such as CN, Tindle, The Ra...
The success rates of licence applicants varies considerably:
no.
applications
CN Group Ltd
The Wireless Group plc
GCap Med...
Only 3 of the 17 licences were awarded to applicants that did not
already own UK commercial radio stations:
 Belfast
Awar...
Only 5 of the 17 licences were awarded to applicants who did not
already have existing ownership of local radio stations, ...
The remaining 12 of the 17 licences were awarded to applicants who

had existing ownership of local radio stations, TV sta...
Grant Goddard is a media analyst / radio specialist / radio consultant with thirty years of experience in the broadcasting...
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'Analysis Of Local Commercial Radio Licence Applications To Ofcom And Awards: November 2005' by Grant Goddard

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Analysis of applicants to Ofcom for UK local commercial radio licences and their award, written by Grant Goddard in November 2005 for Laser Broadcasting Limited.

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'Analysis Of Local Commercial Radio Licence Applications To Ofcom And Awards: November 2005' by Grant Goddard

  1. 1. ANALYSIS OF LOCAL COMMERCIAL RADIO LICENCE APPLICATIONS TO OFCOM & AWARDS by GRANT GODDARD www.grantgoddard.co.uk November 2005
  2. 2. BLACKBURN EDINBURGH ASHFORD KIDDERMINSTER BELFAST CORNWALL DURHAM BANBURY MANCHESTER NORWICH BALLYMENA SOLENT TORBAY SWINDON BARROW NORTHALLERTON SWANSEA IPSWICH WARWICK SHREWSBURY NORTHEAST ENGLAND PLYMOUTH SOUTHEND BLACKBURN EDINBURGH ASHFORD KIDDERMINSTER BELFAST CORNWALL DURHAM BANBURY MANCHESTER NORWICH BALLYMENA SOLENT TORBAY SWINDON BARROW NORTHALLERTON SWANSEA IPSWICH WARWICK SHREWSBURY NORTHEAST ENGLAND PLYMOUTH SOUTHEND BLACKBURN EDINBURGH ASHFORD KIDDERMINSTER BELFAST CORNWALL DURHAM BANBURY MANCHESTER NORWICH BALLYMENA SOLENT TORBAY SWINDON BARROW NORTHALLERTON SWANSEA IPSWICH WARWICK SHREWSBURY NORTHEAST ENGLAND PLYMOUTH SOUTHEND BLACKBURN EDINBURGH ASHFORD KIDDERMINSTER BELFAST CORNWALL DURHAM BANBURY MANCHESTER NORWICH BALLYMENA SOLENT TORBAY 17 LICENCES AWARDED BY OFCOM TO DATE Analysis Of Local Commercial Radio Licence Applications To Ofcom & Awards ©2005 Grant Goddard page 2
  3. 3. The larger the coverage area of the licence, the more applicants it attracts: NUMBER OF LICENCE APPLICANTS 20 18 number of applicants 16 14 12 10 8 6 4 2 1,300,000 1,250,000 940,000 750,000 410,000 300,000 240,000 200,000 160,000 150,000 150,000 100,000 70,000 65,000 60,000 56,000 30,000 0 Total Survey Area size The mean average is six applications for each licence Analysis Of Local Commercial Radio Licence Applications To Ofcom & Awards ©2005 Grant Goddard page 3
  4. 4. Most of the licence applications are from serial applicants: applicant CN Group Ltd The Wireless Group plc GCap Media plc Sunrise Radio Ltd The Local Radio Company plc Laser Broadcasting Ltd Tindle Radio Ltd (Provincial Radio) Celador Radio Broadcasting Ltd EMAP GMG Radio Holdings Ltd The Radio Business Ltd Town & Country Broadcasting Ltd CanWest MediaWorks UK Ltd. Chrysalis Group plc Milestone Group plc Saga Group Ltd Scottish Radio Holdings plc SMG plc Ulster Television plc Associated Radio Atlantic Radio Ltd Emmis International HIT Entertainment UKRD Group Ltd TOTAL no. applications 10 10 8 8 7 6 4 4 4 4 3 3 3 3 3 3 3 3 2 2 2 2 2 2 101 Out of 109 applications submitted, 101 were from serial applicants Analysis Of Local Commercial Radio Licence Applications To Ofcom & Awards ©2005 Grant Goddard page 4
  5. 5. The biggest winner to date has been The Local Radio Company plc, followed by small radio groups such as CN, Tindle, The Radio Business and Town & Country Broadcasting: applicant The Local Radio Company plc CN Group Ltd Tindle Radio Ltd (Provincial Radio) The Radio Business Ltd Town & Country Broadcasting Ltd The Wireless Group plc GCap Media plc Sunrise Radio Ltd CanWest MediaWorks UK Ltd. Ulster Television plc Kent Messenger Ltd Midland News Association Ltd Analysis Of Local Commercial Radio Licence Applications To Ofcom & Awards ©2005 Grant Goddard no. wins 5 2 2 2 2 1 1 1 1 1 1 1 page 5
  6. 6. The success rates of licence applicants varies considerably: no. applications CN Group Ltd The Wireless Group plc GCap Media plc Sunrise Radio Ltd The Local Radio Company plc Laser Broadcasting Ltd Tindle Radio Ltd (Provincial Radio) Celador Radio Broadcasting Ltd EMAP GMG Radio Holdings Ltd The Radio Business Ltd Town & Country Broadcasting Ltd CanWest MediaWorks UK Ltd. Chrysalis Group plc Milestone Group plc Saga Group Ltd Scottish Radio Holdings plc SMG plc Ulster Television plc Associated Radio Atlantic Radio Ltd Emmis International HIT Entertainment UKRD Group Ltd Kent Messenger Ltd Midland News Association Ltd Absolute Radio Forward Media Ltd Lincs FM Radio UK Holdings Ltd Analysis Of Local Commercial Radio Licence Applications To Ofcom & Awards ©2005 Grant Goddard 10 10 8 8 7 6 4 4 4 4 3 3 3 3 3 3 3 3 2 2 2 2 2 2 1 1 1 1 1 1 no. wins 2 1 1 1 5 2 2 2 1 1 1 1 page 6
  7. 7. Only 3 of the 17 licences were awarded to applicants that did not already own UK commercial radio stations:  Belfast Awarded to Ulster Television plc – already owned the UK commercial TV licence for Northern Ireland and was the largest owner of commerial radio stations in the Republic of Ireland  Ballymena Awarded to a local group that included Alpha Newspaper Group (22%) and Irish News Ltd (16%)  Solent Awarded to CanWest Global – owner of TV network in Republic of Ireland and Canada’s largest media owner Analysis Of Local Commercial Radio Licence Applications To Ofcom & Awards ©2005 Grant Goddard page 7
  8. 8. Only 5 of the 17 licences were awarded to applicants who did not already have existing ownership of local radio stations, TV stations or newspapers within or adjacent to the area:  Edinburgh (940,000 survey area) Awarded to The Wireless Group plc – owner of national talk station TalkSport  Manchester (1,300,000 survey area) Awarded to GCap Media plc – owner of national and local radio  Solent (1,250,000 survey area) Awarded to CanWest Global – owner of local radio in Canada & New Zealand  Torbay (200,000 survey area) Awarded to Sunrise Radio/London Media Company – owner of ethnic radio  Barrow (65,000 survey area) Awarded jointly to CN Group, The Local Radio Company plc & The Radio Business Analysis Of Local Commercial Radio Licence Applications To Ofcom & Awards ©2005 Grant Goddard page 8
  9. 9. The remaining 12 of the 17 licences were awarded to applicants who had existing ownership of local radio stations, TV stations or newspapers within or adjacent to the area:  Local radio stations 8 applicants  Local newspapers 3 applicants  Local television stations 1 applicant Analysis Of Local Commercial Radio Licence Applications To Ofcom & Awards ©2005 Grant Goddard page 9
  10. 10. Grant Goddard is a media analyst / radio specialist / radio consultant with thirty years of experience in the broadcasting industry, having held senior management and consultancy roles within the commercial media sector in the United Kingdom, Europe and Asia. Details at http://www.grantgoddard.co.uk Analysis Of Local Commercial Radio Licence Applications To Ofcom & Awards ©2005 Grant Goddard page 10

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