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Clara Shih Slides: April Facebook Developer Garage


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Clara Shih Slides: April Facebook Developer Garage

  1. 1. Winning in the Facebook Era The business and cultural changes every Facebook developer must understand “This book recognizes that we’ve come to a place where people can represent their real identity—and Clara Shih use the social filters on the Web to connect with the world around 8 April 2009 them.” —Sheryl Sandberg Chief Operating Officer, Facebook
  2. 2. Trusted forum and template for online ID Photos and interests Demographics Employer, school, city Friends Socially acceptable!
  3. 3. World Wide Web of People
  4. 4. As a result, user expectations have changed Expected due diligence Personalized interactions Transitive trust
  5. 5. Inventing new modes of communication Casual But emotional Foster weak ties Capture long tail
  6. 6. My app: Faceconnector (originally Faceforce) I realized Facebookis CRM
  7. 7. Recruiting Example: Jobs4MyFriends Employee referrals are one of the best ways to source candidates
  8. 8. Q&A email my book available today