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1 of 66
77% Of Customers
Look You Up Online:
Ensure Your Website
Is Helping, Not
Hurting You
By: Grant Kneble
GrantAustin.com
grant@freddyjs.com
98
@TheGrantAustin
GrantKneble
What I Want You to Walk Away With
1. Learn about how to build your
website and digital marketing plan
2. Actionable items you can do TODAY
3. Know how to see through bogus
marketing companies
@TheGrantAustin
GrantKneble
Who Am I?
Built Websites since 2000
Graphic Designer since 2004
Developed Forums / Communities since 2006
Freelance Digital Marketing in 2010
Full-Time Search Engine Optimization since 2015
Restaurant Owner since 2021
@TheGrantAustin
GrantKneble
Your website is the
most critical asset
after your
restaurant.
@TheGrantAustin
GrantKneble
Social Media is like the beach
@TheGrantAustin
GrantKneble
@TheGrantAustin
GrantKneble
@TheGrantAustin
GrantKneble
Customers judge
your restaurant by
your website
@TheGrantAustin
GrantKneble
Potential customers
form an opinion on
your website in less
than one hundredth
of a second
https://research.google/pubs/pub38315/ & https://doi.org/10.1080/01449290500330448
@TheGrantAustin
GrantKneble
1. Content
2. User Experience
3. Design
@TheGrantAustin
GrantKneble
Brand Identity
An SEO strategy improves your
website's search ranking to get
more organic traffic.
It organizes your content by topic
to allow search engines to provide
the best results to the people
searching.
SEO Strategy
@TheGrantAustin
GrantKneble
@TheGrantAustin
GrantKneble
@TheGrantAustin
GrantKneble
https://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/comparison-of-google-clickthrough-rates-by-position/
SEO Math
● Average ~10,000 monthly searches for pizza
● Rank #1 for pizza on Google for ~3,980 visits per month for
pizza related keywords
● ~3,980 x 3% conversion rate into a sale = ~120 sales
● 83 sales x $30 average net value of a sale = ~$3,600 per month /
~$43,200 per year
@TheGrantAustin
GrantKneble
Four Pillars to Make a Great Website
Brand Identity
Proper
Technical
Setup
On-Page
Content
Off-Page
Content
@TheGrantAustin
GrantKneble
Brand Identity
Blueprint to your Website & Brand
@TheGrantAustin
GrantKneble
Proper Brand Guidelines
● Logos
● Alternative Logos
● Colors
● Font
● Mockups
@TheGrantAustin
GrantKneble
Rules for Logos
1.Simple
2.Scalable
3.Versatil
e
@TheGrantAustin
GrantKneble
Colors
CMYK - Real Life
Products
RGB - Digital
Products
HEX - Coding
@TheGrantAustin
GrantKneble
Technical SEO
Foundation of Your Website
@TheGrantAustin
GrantKneble
Optimizing your website's
technical aspects for better
visibility & ranking in search
results.
@TheGrantAustin
GrantKneble
~64%
of all the websites whose content management system we
know. This is 43.2% of all websites.
https://w3techs.com/technologies/details/cm-wordpress
@TheGrantAustin
GrantKneble
Services to Install
1. Google Analytics
○ Analytics of your website
2. Google Search Console
○ Analytics of your website in relation to Google Search
3. Bing Webmaster Tools
○ Analytics of your website in relation to Bing Search
4. Meta (Facebook) Pixel
○ Optimize the delivery of your Facebook / Instagram Ads
5. Bonus: Google Tag Manager
○ The ability to create endless ways to track activity on your website
@TheGrantAustin
GrantKneble
Proper Technical Requirements
● Is your website crawlable?
● Does your website load quickly?
● Is your website structure easy to navigate?
● Is your website secure?
● Is all your data structured?
@TheGrantAustin
GrantKneble
Is your website crawlable?
<meta name="robots" content="noindex">
@TheGrantAustin
GrantKneble
Is your website crawlable?
NO
BROKEN
LINKS
ALLOWED
@TheGrantAustin
GrantKneble
Test Your Speed
● Pingdom
● GTMetrix
● WebPageTest
● Google Pagespeed
Insights
Do NOT use just one test!
@TheGrantAustin
GrantKneble
Steps to Make Your Website Faster
1. Don’t use cheap hosting
2. Do not use all-in-one themes
3. Keep your image file sizes as small as possible
4. Use a Cache Plugin
5. Use a CDN
@TheGrantAustin
GrantKneble
Proper Navigation for a Website
@TheGrantAustin
GrantKneble
Lockdown Your Website
● Implement HTTPS
● Backup Regularly
● Stay up to date
● Use good hosting
● Two-Factor Authentication
@TheGrantAustin
GrantKneble
Setting Up Structured Data
Schema
● Make It Yourself
○ Schema.org
● Use a generator
● Install a plugin
○ Schema Pro
@TheGrantAustin
GrantKneble
Wordpress Plugins to Install
1. Form Plugin -Gravity Forms, WPForms, Ninja Forms…
2. SEO Plugin - Yoast, RankMath, All in One SEO…
3. Newsletter Plugin - Mailchimp, Constant Contact, AWeber…
4. Cache Plugin - WP Rocket, W3 Total Cache, WP Super Cache…
5. Email Plugin - WP Mail SMTP, Post Mail SMTP, Easy WP SMTP…
6. Backup Plugin - Your Server Company, VaultPress, UpdraftPlus…
7. Security Plugin - Sucuri, Wordfence, Jetpack…
8. Engagement Plugin - OptinMonster, Sumo, Bloom…
@TheGrantAustin
GrantKneble
On-Page Content
Furnishing Your Website
@TheGrantAustin
GrantKneble
https://medium.com/@HeathEvans/content-is-king-essay-by-bill-gates-1996-df74552f80d9
@TheGrantAustin
GrantKneble
What You Need On Every Page
N.A.H.P.S
Name Address Hours Phone Number Social Media
@TheGrantAustin
GrantKneble
Homepage
● N.A.H.P.S
● Who, What, When, Where, Why, How
● Primary / Secondary
Click-to-Actions
● Social Proof
● Media Recognition
● Team Features
● Awards
● Photos / Videos
● Testimonials
● Certifications
● Brands Used
@TheGrantAustin
GrantKneble
Potential Pages On Your Website
● About You
● Contact Page
● Reviews
● 404 Page
● Food Menu
● Dessert Menu
● Cocktail Menu
● Brunch Menu
● Liquor Menu
● Event Calendar
● Delivery Page
● Reservations
● Private Event
● Service Area
● Employee Bios
● Certifications
● Industries
Serviced
● Services for
Groups
● Photo Gallery
● Languages
Spoken
● Individual Event
Page
● Services
● Coupons
● Commercial
Versions
● In the Community
● In the Media
● Careers
● Location(s)
● Why Choose Us?
● Holiday(s)
● Seasonal Pages
● Linktree
● Brand Pages
● Ingredients
● Recipes
● Podcast
● Video Gallery
● FAQ
● Sitemap
● Merchandise
● Gift Cards
● Catering
● Cooking Classes
● Loyalty Page
@TheGrantAustin
GrantKneble
Double-E-A-T
Experience
Expertise
Authoritativeness
Trust
@TheGrantAustin
GrantKneble
What Highest Quality Pages (HQP) Need for Google
● HQP have a beneficial purpose
● HQP have titles that summarize the page.
● HQP have main content created with a very high level of
effort, originality, talent, or skill such that the page
achieves its purpose very well.
● HQP have adequate information about the business for
the purpose of the page.
https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf
@TheGrantAustin
GrantKneble
Page Structure
● N.A.H.P.S.*
● Main Keyword / Secondary Keyword(s) / Related Keyword(s)*
● Location(s)*
● Page Title with Title Tag*
● Meta Description*
● Headers - H1, H2, H3… Tags*
● Images with Alt Tags*
● Internal Links*
● Click-to-Actions*
● Schema
● Featured Image
● Video
● Testimonials
* Required
@TheGrantAustin
GrantKneble
Keywords
@TheGrantAustin
GrantKneble
How to Find Keywords
Free
● Google Search Console
● Google Ads Keyword Planner
● Google Trends
● Keyword Surfer Browser Plugin
● Answer the Public
Premium
● Ahrefs
● Semrush
@TheGrantAustin
GrantKneble
Near me keywords
https://support.google.com/business/answer/7091?
“Local results are based primarily on relevance, distance, and
prominence...”
@TheGrantAustin
GrantKneble
Images / Videos
● Mimic stock photos and
stock footage
● Find most popular
● Include logos as much
● Don’t need more than
Cell phone & Light
@TheGrantAustin
GrantKneble
Off-Page Content
Digital PR
@TheGrantAustin
GrantKneble
Google My Business
● Sign up for Google My
Business
● Fill it out entirely
● Add photos/Videos
● Add updates / offers / events
● Stay on top of hours
@TheGrantAustin
GrantKneble
Google My Business Factors
https://whitespark.ca/local-pack-finder-individual-ranking-factors/
@TheGrantAustin
GrantKneble
Getting Reviews
● Focus on Google Reviews and then spread the wealth
○ If you’re in a major metropolitan city - TripAdvisor
○ If you use booking software - OpenTable, Resy, etc.
● Offer an easy way for guests to review
○ QR Codes
○ Emails
○ Text Message
● Train your team to ask for reviews
● Incentivize your team to ask for reviews
● NEVER INCENTIVIZE YOUR GUEST
@TheGrantAustin
GrantKneble
How to Handle Reviews
Reviews aren’t for you.
They aren’t for the reviewer.
They are for the potential customer
Good reviews?
● Respond.
Bad Reviews?
● Respond.
Don’t know what to say?
● Use Artificial Intelligence
@TheGrantAustin
GrantKneble
@TheGrantAustin
GrantKneble
Types of Local Citations
● Search Engines - Google Business Profile, Bing, Apple…
● Primary Data Aggregators - Foursquare, Data Axle, Neustar Localeze…
● Major Directories - Yelp, Yellowpages, Uber, Facebook, Superpages…
● Industry Specific Platforms - TripAdvisor, AllMenus, OpenTable
● Unstructured Citations - Chambers of Commerce, Newspapers, Local
Government
@TheGrantAustin
GrantKneble
Manual vs. Automated Citations
Manual
Pros
● Full Control of each profile
● Able to enter all information completely
● Free unless hire a company
Cons
● Setup & Update individually
Services
● Whitespark
● Bright Local
Automatic
Pros
● One stop shop
● Access to certain directories
● Handles Duplicates
Cons
● Monthly / Yearly Fees
● Overwrites any manual changes
● Gets most, but not all information
● Lose access to most accounts when stop
paying
Services
● Marquii / Yext
● Moz Local
● Synup
@TheGrantAustin
GrantKneble
Backlinks
● Backlinks are links from other websites
that go to your website
● Search engines like Google see these links
as a sign that your website has authority
● The more links your website has, the more
likely it is to show up higher in Google
search results
● Having more links can also bring more
people to your website.
@TheGrantAustin
GrantKneble
Ways to Backlink
● Citations
● Local Government
● Local Business / Restaurant Specific / Trade Organizations Directories
● Chambers of Commerce / Merchant Associations
● Travel / Food Review Websites
● Local Newspapers
● Schools, Colleges, or Universities (e.g., job postings, scholarships, club sponsorships, discounts,
alumni links)
● Sponsorships in general (e.g., sports leagues, races, meetups, charities, etc.)
● Local Awards
● Podcasts
● Magazines
● Distributors / Suppliers / Wholesalers / Contractors
● Other local businesses that also have websites and are open to having a “Local Partners” page
or a “Businesses We Love” page.
● Help a Reporter Out
● Local Events
@TheGrantAustin
GrantKneble
@TheGrantAustin
GrantKneble
Key Performance Indicators
1. Conversion Rate
○ Reservations, Online Order, What is YOUR focus
2. Organic Traffic & Sessions
3. Click-Through-Rate
4. Bounce Rate
5. Load Time
6. Keyword Ranking
@TheGrantAustin
GrantKneble
One-Timeish SEO &
Ongoing SEO
@TheGrantAustin
GrantKneble
One Timeish SEO
● Create an optimized website with NAHPS and more
● Create and optimize all the pages you need
● Setup all the services especially Google My Business
● Create and fill out all the other citation listings
Ongoing SEO
● Get links
● Get Reviews
● Continue doing what actually get you links & reviews
● Research new ways to get you links & reviews
● Add more content if applicable
● Update your content if you can add more helpful content
● Continue creating content that brings eyes to your
restaurant
● Continue any non-SEO marketing including offline
marketing
@TheGrantAustin
GrantKneble
@TheGrantAustin
GrantKneble
Agency / Freelancer Rules
@TheGrantAustin
GrantKneble
How to Look for a Reputable SEO Agency
1. Have they worked with restaurants before?
2. What is their process?
3. What services do they provide for you?
4. What tools do they use?
5. How do they report and what do they call success?
6. What is their experience?
7. Who are their clients?
8. How much & how do they charge?
@TheGrantAustin
GrantKneble
NO GUARANTEES
@TheGrantAustin
GrantKneble
NO AWARD WINNING
@TheGrantAustin
GrantKneble
Google Partners Do Not Matter
@TheGrantAustin
GrantKneble
Questions?
@TheGrantAustin
GrantKneble
Come talk to Me
Grant@FreddyJs.com
GrantAustin.com

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77% Of Customers Look You Up Online: Ensure Your Website Is Helping, Not Hurting You

  • 1. 77% Of Customers Look You Up Online: Ensure Your Website Is Helping, Not Hurting You By: Grant Kneble GrantAustin.com grant@freddyjs.com 98 @TheGrantAustin GrantKneble
  • 2. What I Want You to Walk Away With 1. Learn about how to build your website and digital marketing plan 2. Actionable items you can do TODAY 3. Know how to see through bogus marketing companies @TheGrantAustin GrantKneble
  • 3. Who Am I? Built Websites since 2000 Graphic Designer since 2004 Developed Forums / Communities since 2006 Freelance Digital Marketing in 2010 Full-Time Search Engine Optimization since 2015 Restaurant Owner since 2021 @TheGrantAustin GrantKneble
  • 4. Your website is the most critical asset after your restaurant. @TheGrantAustin GrantKneble
  • 5. Social Media is like the beach @TheGrantAustin GrantKneble
  • 8. Customers judge your restaurant by your website @TheGrantAustin GrantKneble
  • 9. Potential customers form an opinion on your website in less than one hundredth of a second https://research.google/pubs/pub38315/ & https://doi.org/10.1080/01449290500330448 @TheGrantAustin GrantKneble
  • 10. 1. Content 2. User Experience 3. Design @TheGrantAustin GrantKneble
  • 11. Brand Identity An SEO strategy improves your website's search ranking to get more organic traffic. It organizes your content by topic to allow search engines to provide the best results to the people searching. SEO Strategy @TheGrantAustin GrantKneble
  • 14. SEO Math ● Average ~10,000 monthly searches for pizza ● Rank #1 for pizza on Google for ~3,980 visits per month for pizza related keywords ● ~3,980 x 3% conversion rate into a sale = ~120 sales ● 83 sales x $30 average net value of a sale = ~$3,600 per month / ~$43,200 per year @TheGrantAustin GrantKneble
  • 15. Four Pillars to Make a Great Website Brand Identity Proper Technical Setup On-Page Content Off-Page Content @TheGrantAustin GrantKneble
  • 16. Brand Identity Blueprint to your Website & Brand @TheGrantAustin GrantKneble
  • 17. Proper Brand Guidelines ● Logos ● Alternative Logos ● Colors ● Font ● Mockups @TheGrantAustin GrantKneble
  • 19. Colors CMYK - Real Life Products RGB - Digital Products HEX - Coding @TheGrantAustin GrantKneble
  • 20. Technical SEO Foundation of Your Website @TheGrantAustin GrantKneble
  • 21. Optimizing your website's technical aspects for better visibility & ranking in search results. @TheGrantAustin GrantKneble
  • 22. ~64% of all the websites whose content management system we know. This is 43.2% of all websites. https://w3techs.com/technologies/details/cm-wordpress @TheGrantAustin GrantKneble
  • 23. Services to Install 1. Google Analytics ○ Analytics of your website 2. Google Search Console ○ Analytics of your website in relation to Google Search 3. Bing Webmaster Tools ○ Analytics of your website in relation to Bing Search 4. Meta (Facebook) Pixel ○ Optimize the delivery of your Facebook / Instagram Ads 5. Bonus: Google Tag Manager ○ The ability to create endless ways to track activity on your website @TheGrantAustin GrantKneble
  • 24. Proper Technical Requirements ● Is your website crawlable? ● Does your website load quickly? ● Is your website structure easy to navigate? ● Is your website secure? ● Is all your data structured? @TheGrantAustin GrantKneble
  • 25. Is your website crawlable? <meta name="robots" content="noindex"> @TheGrantAustin GrantKneble
  • 26. Is your website crawlable? NO BROKEN LINKS ALLOWED @TheGrantAustin GrantKneble
  • 27. Test Your Speed ● Pingdom ● GTMetrix ● WebPageTest ● Google Pagespeed Insights Do NOT use just one test! @TheGrantAustin GrantKneble
  • 28. Steps to Make Your Website Faster 1. Don’t use cheap hosting 2. Do not use all-in-one themes 3. Keep your image file sizes as small as possible 4. Use a Cache Plugin 5. Use a CDN @TheGrantAustin GrantKneble
  • 29. Proper Navigation for a Website @TheGrantAustin GrantKneble
  • 30. Lockdown Your Website ● Implement HTTPS ● Backup Regularly ● Stay up to date ● Use good hosting ● Two-Factor Authentication @TheGrantAustin GrantKneble
  • 31. Setting Up Structured Data Schema ● Make It Yourself ○ Schema.org ● Use a generator ● Install a plugin ○ Schema Pro @TheGrantAustin GrantKneble
  • 32. Wordpress Plugins to Install 1. Form Plugin -Gravity Forms, WPForms, Ninja Forms… 2. SEO Plugin - Yoast, RankMath, All in One SEO… 3. Newsletter Plugin - Mailchimp, Constant Contact, AWeber… 4. Cache Plugin - WP Rocket, W3 Total Cache, WP Super Cache… 5. Email Plugin - WP Mail SMTP, Post Mail SMTP, Easy WP SMTP… 6. Backup Plugin - Your Server Company, VaultPress, UpdraftPlus… 7. Security Plugin - Sucuri, Wordfence, Jetpack… 8. Engagement Plugin - OptinMonster, Sumo, Bloom… @TheGrantAustin GrantKneble
  • 33. On-Page Content Furnishing Your Website @TheGrantAustin GrantKneble
  • 35. What You Need On Every Page N.A.H.P.S Name Address Hours Phone Number Social Media @TheGrantAustin GrantKneble
  • 36. Homepage ● N.A.H.P.S ● Who, What, When, Where, Why, How ● Primary / Secondary Click-to-Actions ● Social Proof ● Media Recognition ● Team Features ● Awards ● Photos / Videos ● Testimonials ● Certifications ● Brands Used @TheGrantAustin GrantKneble
  • 37. Potential Pages On Your Website ● About You ● Contact Page ● Reviews ● 404 Page ● Food Menu ● Dessert Menu ● Cocktail Menu ● Brunch Menu ● Liquor Menu ● Event Calendar ● Delivery Page ● Reservations ● Private Event ● Service Area ● Employee Bios ● Certifications ● Industries Serviced ● Services for Groups ● Photo Gallery ● Languages Spoken ● Individual Event Page ● Services ● Coupons ● Commercial Versions ● In the Community ● In the Media ● Careers ● Location(s) ● Why Choose Us? ● Holiday(s) ● Seasonal Pages ● Linktree ● Brand Pages ● Ingredients ● Recipes ● Podcast ● Video Gallery ● FAQ ● Sitemap ● Merchandise ● Gift Cards ● Catering ● Cooking Classes ● Loyalty Page @TheGrantAustin GrantKneble
  • 39. What Highest Quality Pages (HQP) Need for Google ● HQP have a beneficial purpose ● HQP have titles that summarize the page. ● HQP have main content created with a very high level of effort, originality, talent, or skill such that the page achieves its purpose very well. ● HQP have adequate information about the business for the purpose of the page. https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf @TheGrantAustin GrantKneble
  • 40. Page Structure ● N.A.H.P.S.* ● Main Keyword / Secondary Keyword(s) / Related Keyword(s)* ● Location(s)* ● Page Title with Title Tag* ● Meta Description* ● Headers - H1, H2, H3… Tags* ● Images with Alt Tags* ● Internal Links* ● Click-to-Actions* ● Schema ● Featured Image ● Video ● Testimonials * Required @TheGrantAustin GrantKneble
  • 42. How to Find Keywords Free ● Google Search Console ● Google Ads Keyword Planner ● Google Trends ● Keyword Surfer Browser Plugin ● Answer the Public Premium ● Ahrefs ● Semrush @TheGrantAustin GrantKneble
  • 43. Near me keywords https://support.google.com/business/answer/7091? “Local results are based primarily on relevance, distance, and prominence...” @TheGrantAustin GrantKneble
  • 44. Images / Videos ● Mimic stock photos and stock footage ● Find most popular ● Include logos as much ● Don’t need more than Cell phone & Light @TheGrantAustin GrantKneble
  • 46. Google My Business ● Sign up for Google My Business ● Fill it out entirely ● Add photos/Videos ● Add updates / offers / events ● Stay on top of hours @TheGrantAustin GrantKneble
  • 47. Google My Business Factors https://whitespark.ca/local-pack-finder-individual-ranking-factors/ @TheGrantAustin GrantKneble
  • 48. Getting Reviews ● Focus on Google Reviews and then spread the wealth ○ If you’re in a major metropolitan city - TripAdvisor ○ If you use booking software - OpenTable, Resy, etc. ● Offer an easy way for guests to review ○ QR Codes ○ Emails ○ Text Message ● Train your team to ask for reviews ● Incentivize your team to ask for reviews ● NEVER INCENTIVIZE YOUR GUEST @TheGrantAustin GrantKneble
  • 49. How to Handle Reviews Reviews aren’t for you. They aren’t for the reviewer. They are for the potential customer Good reviews? ● Respond. Bad Reviews? ● Respond. Don’t know what to say? ● Use Artificial Intelligence @TheGrantAustin GrantKneble
  • 51. Types of Local Citations ● Search Engines - Google Business Profile, Bing, Apple… ● Primary Data Aggregators - Foursquare, Data Axle, Neustar Localeze… ● Major Directories - Yelp, Yellowpages, Uber, Facebook, Superpages… ● Industry Specific Platforms - TripAdvisor, AllMenus, OpenTable ● Unstructured Citations - Chambers of Commerce, Newspapers, Local Government @TheGrantAustin GrantKneble
  • 52. Manual vs. Automated Citations Manual Pros ● Full Control of each profile ● Able to enter all information completely ● Free unless hire a company Cons ● Setup & Update individually Services ● Whitespark ● Bright Local Automatic Pros ● One stop shop ● Access to certain directories ● Handles Duplicates Cons ● Monthly / Yearly Fees ● Overwrites any manual changes ● Gets most, but not all information ● Lose access to most accounts when stop paying Services ● Marquii / Yext ● Moz Local ● Synup @TheGrantAustin GrantKneble
  • 53. Backlinks ● Backlinks are links from other websites that go to your website ● Search engines like Google see these links as a sign that your website has authority ● The more links your website has, the more likely it is to show up higher in Google search results ● Having more links can also bring more people to your website. @TheGrantAustin GrantKneble
  • 54. Ways to Backlink ● Citations ● Local Government ● Local Business / Restaurant Specific / Trade Organizations Directories ● Chambers of Commerce / Merchant Associations ● Travel / Food Review Websites ● Local Newspapers ● Schools, Colleges, or Universities (e.g., job postings, scholarships, club sponsorships, discounts, alumni links) ● Sponsorships in general (e.g., sports leagues, races, meetups, charities, etc.) ● Local Awards ● Podcasts ● Magazines ● Distributors / Suppliers / Wholesalers / Contractors ● Other local businesses that also have websites and are open to having a “Local Partners” page or a “Businesses We Love” page. ● Help a Reporter Out ● Local Events @TheGrantAustin GrantKneble
  • 56. Key Performance Indicators 1. Conversion Rate ○ Reservations, Online Order, What is YOUR focus 2. Organic Traffic & Sessions 3. Click-Through-Rate 4. Bounce Rate 5. Load Time 6. Keyword Ranking @TheGrantAustin GrantKneble
  • 57. One-Timeish SEO & Ongoing SEO @TheGrantAustin GrantKneble
  • 58. One Timeish SEO ● Create an optimized website with NAHPS and more ● Create and optimize all the pages you need ● Setup all the services especially Google My Business ● Create and fill out all the other citation listings
  • 59. Ongoing SEO ● Get links ● Get Reviews ● Continue doing what actually get you links & reviews ● Research new ways to get you links & reviews ● Add more content if applicable ● Update your content if you can add more helpful content ● Continue creating content that brings eyes to your restaurant ● Continue any non-SEO marketing including offline marketing @TheGrantAustin GrantKneble
  • 61. Agency / Freelancer Rules @TheGrantAustin GrantKneble
  • 62. How to Look for a Reputable SEO Agency 1. Have they worked with restaurants before? 2. What is their process? 3. What services do they provide for you? 4. What tools do they use? 5. How do they report and what do they call success? 6. What is their experience? 7. Who are their clients? 8. How much & how do they charge? @TheGrantAustin GrantKneble
  • 65. Google Partners Do Not Matter @TheGrantAustin GrantKneble
  • 66. Questions? @TheGrantAustin GrantKneble Come talk to Me Grant@FreddyJs.com GrantAustin.com

Editor's Notes

  1. This is where I'm going to introduce myself. tell us a story about how I accidentally deleted my father's Auto Repair website we should let me down this long rabbit hole for the last two decades or the how to get everyone to look at your website and they are go go to your business.
  2. USER EXPERIENCE
  3. The second most popular CMS is Shopify, which lags far behind with a market share of 5.7%.
  4. Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet. In addition to people from the founding companies (Google, Microsoft, Yahoo and Yandex), there is substantial participation by the larger Web community, through public mailing lists such as public-vocabs@w3.org and through GitHub.
  5. Services: Logos, Brand Design, Websites, Experience - View their Portfolio: Are they your neighbor’s kid still in high school? High profile agency who’ve worked with celebrity clients? Process: Are they doing research? Do they provide style boards to hone in your style? Do they offer multiple iterations to narrow down the choice? Refine your choice. Final product. Iterations: How many times do you need to go back and forth until it's perfect? How do they charge: Project Based Billing. The vast majority of our billing is project based. We will discuss the details of your project and provide a proposal (quote) so you know exactly what the work will cost prior to us getting started. We then bill monthly over the course of the design project. Hourly. Clients can choose to go with defined hourly rates. This approach ensures the most fair outcome for both parties. We typically use hourly billing for clients that have consistent work for us. Payment Plan. In some cases we are able to set up an extended payment plan depending on the project and client. Subscription Billing. For ongoing services like hosting and website maintenance, Go Media requires a credit card and automatic payments. Custom. Each client has unique needs. We're happy to work with you to create a payment plan that works for you.