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Graham Davies
Digital Programmes Manager
Amgueddfa Cymru - National Museum Wales
@gd76
Digital.
Graham Davies
Digital Programmes Manager
Amgueddfa Cymru - National Museum Wales
@gd76
Digital.
Graham Davies
Digital Programmes Manager
Amgueddfa Cymru - National Museum Wales
@gd76
From Idea to Audience
Digital.
Graham Davies
Digital Programmes Manager
Amgueddfa Cymru - National Museum Wales
@gd76
From Idea to Audience… or:
Digital.
Graham Davies
Digital Programmes Manager
Amgueddfa Cymru - National Museum Wales
@gd76
From Idea to Audience… or:...
Wendy Hollands: flickr.com/photos/34537752@N02/6877411044
Courtesy of Lewis Walpole Library
Useful Tip Alert!!
Digital Ideas...
Foundation View © Martyn Willliams
flickr.com/photos/129575048@N08
Digital Ideas...
Making space for what matters...
Making space for what matters...
Maid of all works Jack of all trades
Or, maybe...
Beaver dam at Schwabachers Landing

Fred Dunn: flickr.com/photos/55327152@N03/10566797896
The manicured lawn of a Chateau in France

Ryan McGinnis flickr.com/photos/digicana/4098691829/
Les jardins de Marquésac, France

Gary Churchman: flickr.com/photos/garychurchman/10175115243
flickr.com/photos/lesley_mariposa/6954188202
Digital Beaver?
from Digital Beaver
from Digital Beaver
to Digital Diva
But ‘My Digital Idea’ is important
But ‘My Digital Idea’ is important, it’s a ‘priority’’
Foundation View © Martyn Willliams
flickr.com/photos/129575048@N08
But ‘My Digital Idea’ is important, it’s a ‘priority’’
...
DIGITAL	
  	
  
TRANSFORMATION
DIGITAL	
  	
  
TRANSFORMATION
“The word digital means everything and
nothing, focusing on it is the biggest distraction
o...
DIGITAL	
  	
  
TRANSFORMATION
Just because it’s ‘digital’ doesn’t mean the
Digital Media Department can do everything
dig...
DIGITAL	
  	
  
TRANSFORMATION
Just because it’s ‘digital’ doesn’t mean the
Digital Media Department can do everything
dig...
Website Notices
Website Notices: Small stick syndrome...
Website Notices: Small stick syndrome...
All thanks to this chap:
Website Notices: Small stick syndrome...
All thanks to this chap:
Richard Wilson (1713-1782)
MENGS, Anton Raphael
Website Notices: Small stick syndrome...
All thanks to this chap: ● Richard Wilson
Richard Wilson (1713-1782)
MENGS, Anton...
Website Notices: Small stick syndrome...
All thanks to this chap: ● Richard Wilson
● ‘Father of British
Landscape Painting...
Website Notices: Small stick syndrome...
All thanks to this chap: ● Richard Wilson
● ‘Father of British
Landscape Painting...
Website Notices: Small stick syndrome...
All thanks to this chap: ● Richard Wilson
● ‘Father of British
Landscape Painting...
Website Notices: Small stick syndrome...
Why?
A major exhibition at Amgueddfa Cymru provided Digital Media with the perfec...
Website Notices: Small stick syndrome...
Why?
A major exhibition at Amgueddfa Cymru provided Digital Media with the perfec...
Website Notices: Small stick syndrome...
For the remainder of this year, galleries 12, 13, 14 and 15 will be used for the ...
Useful Tip Alert!
Practical
Intervention
[stick in second screenshot here]
Content editing challenge
For the remainder of this year, galleries 12, 13, 14 and 15 will be used for the preparation, di...
Content editing challenge
Our displays of art from 1900 - 1930 (temporarily
replaced by our major Richard Wilson exhibitio...
Useful Tip Alert!
Make the
problem
obvious
Useful Tip Alert!
Don’t provide
information no
one wants
Don’t provide
information no
one wants
...regardless of how ‘important’ 

you think it may be
Useful Tip Alert!
Use analytics to
find out what
information
people actually
want
A word on keywords and SEO
Visit us for an amazing day out, discover art and the geological evolution of Wales
and a busy ...
A word on keywords and SEO
Visit us for an amazing day out, discover art and the geological evolution of Wales
and a busy ...
Remember this is all about empowering the content
creators to do this naturally, and therefore mitigating
the small stick ...
Focus on researching, analysing & providing useful feedback
First World War
First World War
WW1
First World War
The Great War
WW1
First World War
The Great War
WW1
WWI
First World War
World War One
The Great War
WW1
WWI
First World War
World War One
World War 1
The Great War
WW1
WWI
First World War
World War One
World War 1
The Great War
WW1
WWI
What should it be named?
Focus on researching, analysing & providing useful feedback
Focus on researching, analysing & providing useful feedback
Useful Tip Alert!
Gather
evidence as
you go
flickr.com/photos/gldavies/14274603399
That lovely shiny digital idea? It probably won’t work
ya’know... Let me explain why…
“Can we have an App”?
“Can we have an App”?
bbc.co.uk/bbcthree/item/575dec71-97e5-4637-8b41-f136cfa0d04b
“Can we have an App”?
Sigh…..
iPhone Apps Sphere

Blake Patterson [flickr.com/photos/blakespot/
“Can we have an App”?
Square pegs and round holes.
That lovely shiny digital idea? It probably will work
ya’know... Let me explain why…
That lovely shiny digital idea? It probably will work
ya’know... Let me explain why…
Useful Tip Alert!
Focus on
content
concepts
Richard Wilson (1713-1782)
MENGS, Anton Raphael
A last word...
A last word...
Geek out!
A last word...
Geek out!
Measure, analyse and get evidence!
A last word...
Geek out!
Measure, analyse and get evidence!
Benchmark
Thank you.
Graham Davies
Digital Programmes Manager
Amgueddfa Cymru - National Museum Wales
@gd76
Idea to Audience, or Audience to Idea?  Graham Davies
Idea to Audience, or Audience to Idea?  Graham Davies
Idea to Audience, or Audience to Idea?  Graham Davies
Idea to Audience, or Audience to Idea?  Graham Davies
Idea to Audience, or Audience to Idea?  Graham Davies
Idea to Audience, or Audience to Idea?  Graham Davies
Idea to Audience, or Audience to Idea?  Graham Davies
Idea to Audience, or Audience to Idea?  Graham Davies
Idea to Audience, or Audience to Idea?  Graham Davies
Idea to Audience, or Audience to Idea?  Graham Davies
Idea to Audience, or Audience to Idea?  Graham Davies
Idea to Audience, or Audience to Idea?  Graham Davies
Idea to Audience, or Audience to Idea?  Graham Davies
Idea to Audience, or Audience to Idea?  Graham Davies
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Idea to Audience, or Audience to Idea? Graham Davies

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From Idea to Audience, or Audience to Idea?
Using a wide range of practical examples Graham will de-construct 'good digital ideas' and explain how experiences at Amgeuddfa Cymru have helped shape a new way of thinking for the digital team there.

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Idea to Audience, or Audience to Idea? Graham Davies

  1. 1. Graham Davies Digital Programmes Manager Amgueddfa Cymru - National Museum Wales @gd76
  2. 2. Digital. Graham Davies Digital Programmes Manager Amgueddfa Cymru - National Museum Wales @gd76
  3. 3. Digital. Graham Davies Digital Programmes Manager Amgueddfa Cymru - National Museum Wales @gd76 From Idea to Audience
  4. 4. Digital. Graham Davies Digital Programmes Manager Amgueddfa Cymru - National Museum Wales @gd76 From Idea to Audience… or:
  5. 5. Digital. Graham Davies Digital Programmes Manager Amgueddfa Cymru - National Museum Wales @gd76 From Idea to Audience… or: From Audience to Idea?
  6. 6. Wendy Hollands: flickr.com/photos/34537752@N02/6877411044
  7. 7. Courtesy of Lewis Walpole Library
  8. 8. Useful Tip Alert!!
  9. 9. Digital Ideas...
  10. 10. Foundation View © Martyn Willliams flickr.com/photos/129575048@N08 Digital Ideas...
  11. 11. Making space for what matters...
  12. 12. Making space for what matters... Maid of all works Jack of all trades
  13. 13. Or, maybe...
  14. 14. Beaver dam at Schwabachers Landing
 Fred Dunn: flickr.com/photos/55327152@N03/10566797896
  15. 15. The manicured lawn of a Chateau in France
 Ryan McGinnis flickr.com/photos/digicana/4098691829/
  16. 16. Les jardins de Marquésac, France
 Gary Churchman: flickr.com/photos/garychurchman/10175115243
  17. 17. flickr.com/photos/lesley_mariposa/6954188202
  18. 18. Digital Beaver?
  19. 19. from Digital Beaver
  20. 20. from Digital Beaver to Digital Diva
  21. 21. But ‘My Digital Idea’ is important
  22. 22. But ‘My Digital Idea’ is important, it’s a ‘priority’’
  23. 23. Foundation View © Martyn Willliams flickr.com/photos/129575048@N08 But ‘My Digital Idea’ is important, it’s a ‘priority’’ I know, and so are all the others, apparently!!
  24. 24. DIGITAL     TRANSFORMATION
  25. 25. DIGITAL     TRANSFORMATION “The word digital means everything and nothing, focusing on it is the biggest distraction of a generation.” Tom Goodwin writing in the Guardian
  26. 26. DIGITAL     TRANSFORMATION Just because it’s ‘digital’ doesn’t mean the Digital Media Department can do everything digital for you.
  27. 27. DIGITAL     TRANSFORMATION Just because it’s ‘digital’ doesn’t mean the Digital Media Department can do everything digital for you. This was the catalyst for the Digital Media Department at Amgueddfa Cymru.
  28. 28. Website Notices
  29. 29. Website Notices: Small stick syndrome...
  30. 30. Website Notices: Small stick syndrome... All thanks to this chap:
  31. 31. Website Notices: Small stick syndrome... All thanks to this chap: Richard Wilson (1713-1782) MENGS, Anton Raphael
  32. 32. Website Notices: Small stick syndrome... All thanks to this chap: ● Richard Wilson Richard Wilson (1713-1782) MENGS, Anton Raphael
  33. 33. Website Notices: Small stick syndrome... All thanks to this chap: ● Richard Wilson ● ‘Father of British Landscape Painting’ Richard Wilson (1713-1782) MENGS, Anton Raphael
  34. 34. Website Notices: Small stick syndrome... All thanks to this chap: ● Richard Wilson ● ‘Father of British Landscape Painting’ ● Co-founded Royal Academy Richard Wilson (1713-1782) MENGS, Anton Raphael
  35. 35. Website Notices: Small stick syndrome... All thanks to this chap: ● Richard Wilson ● ‘Father of British Landscape Painting’ ● Co-founded Royal Academy ● Welsh Richard Wilson (1713-1782) MENGS, Anton Raphael
  36. 36. Website Notices: Small stick syndrome... Why? A major exhibition at Amgueddfa Cymru provided Digital Media with the perfect example of why we needed to embed digital skills...
  37. 37. Website Notices: Small stick syndrome... Why? A major exhibition at Amgueddfa Cymru provided Digital Media with the perfect example of why we needed to embed digital skills... ...it all began when this came though:
  38. 38. Website Notices: Small stick syndrome... For the remainder of this year, galleries 12, 13, 14 and 15 will be used for the preparation, display and then dismantling of our major art exhibition, Richard Wilson (1714-1782) and the Transformation of European Landscape Painting. These galleries would normally display British art from around 1900, art after Cézanne and modern art from 1930. Meanwhile, galleries 11 and 16 will remain open throughout the year, where visitors can enjoy our world-class collection of French art from the 19th century and French Impressionist and Post-Impressionist works. Artists featured in these galleries include Cézanne, Degas, Monet, Manet, Renoir, Rodin, and van Gogh. The galleries displaying historic art and contemporary art will be unaffected by these changes.
 Following the Richard Wilson exhibition, the galleries will be re-opened with their normal themes by 20 December 2014.
  39. 39. Useful Tip Alert!
  40. 40. Practical Intervention
  41. 41. [stick in second screenshot here]
  42. 42. Content editing challenge For the remainder of this year, galleries 12, 13, 14 and 15 will be used for the preparation, display and then dismantling of our major art exhibition, Richard Wilson (1714-1782) and the Transformation of European Landscape Painting. These galleries would normally display British art from around 1900, art after Cézanne and modern art from 1930. Meanwhile, galleries 11 and 16 will remain open throughout the year, where visitors can enjoy our world-class collection of French art from the 19th century and French Impressionist and Post-Impressionist works. Artists featured in these galleries include Cézanne, Degas, Monet, Manet, Renoir, Rodin, and van Gogh. The galleries displaying historic art and contemporary art will be unaffected by these changes.
 Following the Richard Wilson exhibition, the galleries will be re-opened with their normal themes by 20 December 2014.
  43. 43. Content editing challenge Our displays of art from 1900 - 1930 (temporarily replaced by our major Richard Wilson exhibition) will reopen on 20th December
 For the remainder of this year, galleries 12, 13, 14 and 15 will be used for the preparation, display and then dismantling of our major art exhibition, Richard Wilson (1714-1782) and the Transformation of European Landscape Painting. These galleries would normally display British art from around 1900, art after Cézanne and modern art from 1930. Meanwhile, galleries 11 and 16 will remain open throughout the year, where visitors can enjoy our world-class collection of French art from the 19th century and French Impressionist and Post-Impressionist works. Artists featured in these galleries include Cézanne, Degas, Monet, Manet, Renoir, Rodin, and van Gogh. The galleries displaying historic art and contemporary art will be unaffected by these changes.
 Following the Richard Wilson exhibition, the galleries will be re-opened with their normal themes by 20 December 2014.
  44. 44. Useful Tip Alert!
  45. 45. Make the problem obvious
  46. 46. Useful Tip Alert!
  47. 47. Don’t provide information no one wants
  48. 48. Don’t provide information no one wants ...regardless of how ‘important’ 
 you think it may be
  49. 49. Useful Tip Alert!
  50. 50. Use analytics to find out what information people actually want
  51. 51. A word on keywords and SEO Visit us for an amazing day out, discover art and the geological evolution of Wales and a busy programme of exhibitions and events, we have something to amaze everyone, whatever your interest and admission is free!
  52. 52. A word on keywords and SEO Visit us for an amazing day out, discover art and the geological evolution of Wales and a busy programme of exhibitions and events, we have something to amaze everyone, whatever your interest and admission is free! Visit us for free, for exhibitions and things to do in Cardiff, Wales: from contemporary art to dinosaurs, Monet to Mammoths! Enjoy our galleries, café and shop.
  53. 53. Remember this is all about empowering the content creators to do this naturally, and therefore mitigating the small stick syndrome
  54. 54. Focus on researching, analysing & providing useful feedback
  55. 55. First World War
  56. 56. First World War WW1
  57. 57. First World War The Great War WW1
  58. 58. First World War The Great War WW1 WWI
  59. 59. First World War World War One The Great War WW1 WWI
  60. 60. First World War World War One World War 1 The Great War WW1 WWI
  61. 61. First World War World War One World War 1 The Great War WW1 WWI What should it be named?
  62. 62. Focus on researching, analysing & providing useful feedback
  63. 63. Focus on researching, analysing & providing useful feedback
  64. 64. Useful Tip Alert!
  65. 65. Gather evidence as you go
  66. 66. flickr.com/photos/gldavies/14274603399
  67. 67. That lovely shiny digital idea? It probably won’t work ya’know... Let me explain why…
  68. 68. “Can we have an App”?
  69. 69. “Can we have an App”? bbc.co.uk/bbcthree/item/575dec71-97e5-4637-8b41-f136cfa0d04b
  70. 70. “Can we have an App”? Sigh…..
  71. 71. iPhone Apps Sphere
 Blake Patterson [flickr.com/photos/blakespot/ “Can we have an App”?
  72. 72. Square pegs and round holes.
  73. 73. That lovely shiny digital idea? It probably will work ya’know... Let me explain why…
  74. 74. That lovely shiny digital idea? It probably will work ya’know... Let me explain why…
  75. 75. Useful Tip Alert!
  76. 76. Focus on content concepts
  77. 77. Richard Wilson (1713-1782) MENGS, Anton Raphael
  78. 78. A last word...
  79. 79. A last word... Geek out!
  80. 80. A last word... Geek out! Measure, analyse and get evidence!
  81. 81. A last word... Geek out! Measure, analyse and get evidence! Benchmark
  82. 82. Thank you. Graham Davies Digital Programmes Manager Amgueddfa Cymru - National Museum Wales @gd76

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