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Strategies for Accelerating
Translation of Research Findings
into Cancer Prevention that Works
NAACCR St Louis 2016
Graham A Colditz, MD DrPH
Niess-Gain Professor
Department of Surgery
Division of Public Health Sciences
Department of Surgery
Division of Public Health Sciences
Conflict of interest
I have no financial relationships to disclose
I will not discuss off-label use and or
investigational use in my presentation
Department of Surgery
Division of Public Health Sciences
Current situation
We are not implementing proven cancer prevention
and screening interventions.
Instead we allow millions of people to develop and
die from highly preventable forms of cancer.
By not implementing these interventions in ways
that reach populations with greatest need, we are
permitting disparities to persist.
Department of Surgery
Division of Public Health Sciences
Outline
Build on potential for prevention and barriers to
progress
Issues:
 Improving cancer prevention,
 Implementing what we know,
 Identifying what needs to be done to achieve desired effects
Shared understanding of what implementation
science is and the role of cancer registries could
become
Department of Surgery
Division of Public Health Sciences
When and How
Do We Bridge the Gap
Between Data and
Application?
Evidence
synthesis
USPSTF + CDC + WHO Guidelines
Evidence-based
interventions
Monitoring incidence
And mortality
Department of Surgery
Division of Public Health Sciences
Why are we not preventing cancer now?
Barriers:
1. Skepticism that cancer can be prevented
2. Short term focus of cancer research
3. Interventions deployed too late in life
4. Research focused on treatment not prevention
5. Debates among scientists
6. Societal factors ignored
7. Lack of transdisciplinary training
8. Complexity of implementation
Colditz et al Sci Transl Med 2012: March 28
Department of Surgery
Division of Public Health Sciences
Long history of accepting prevention
 Pott P, SCC scrotum in chimney sweeps based on clinic
experience 1775
 Cook J. Capt. 1768 -1780
 3 voyages, 3 men lost to scurvy cf standard 50%
 British navy adopted citrus in 1795
 Smoking cessation reduces cancer, heart disease
 Given this type of evidence why do we still take so
long to get from discovery to delivery?
We must speed up implementing prevention
Department of Surgery
Division of Public Health Sciences
Trends in smoking and lung cancer, USA
0
1000
2000
3000
4000
5000
1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000
Year
0
20
40
60
80
100
Numberofcigarettespercapita
Lungcancerdeathrateper100,000
Cigarette consumption
Lung
cancer
Men
Lung
cancer
Women
Department of Surgery
Division of Public Health Sciences
Norheim et al Lancet 2015
Department of Surgery
Division of Public Health Sciences
Smoking attributable mortality
adults 35+ USA 2005-09
Disease Male Female Total
Lung Ca 74,300 53,400 127,700
Other Ca 26,000 10,000 36,000
Total-
Cancer
100,300 63,400 163,700
CVD 95,600 65,000 160,600
Pulmonary 58,200 54,900 113,100
All Causes 330,000 225,000 555,800
Surgeon General Report 2014 Table 12.7
Department of Surgery
Division of Public Health Sciences
Medical interventions proven to
prevent cancer: high-income
Intervention
Target
Magnitude of
reduction
Time (yrs)
Aspirin Colon mortality 40% 20+
SERMs Breast incidence 40-50% 5+
Salpingo
oophorectomy
Familial breast cancer 50% 3+
Screening for
colorectal cancer
Colon cancer mortality 30-40% 10
Viruses - HPV Cervical cancer incidence 50-100% 20+
- Hep B Liver cancer incidence 70-100% 20+
Mammography Breast cancer mortality 30% 10-20
Colditz et al, Sci Transl Med 2012
Department of Surgery
Division of Public Health Sciences
Histologically confirmed cervical
abnormalities, Vic, Australia
CIN2, CIN3
Brotherton et al MJA 2016
Current age
The Value of Childhood Vaccination:
Benefits Accrue across Time
Health gains
Health care cost savings
Care-related productivity gains
Outcome-related productivity gains
Behavior-related productivity gains
Community externalities
Time Since Vaccination
Narrow
Broad
Improved outcomes in unvaccinated
community members
Improvement of child health and
survival changes household behavior
Increased productivity due to improved
cognition, physical strength, and school
attainment
Parents’ productivity increases because
need to take care of sick child is avoided
Savings of medical expenditures because
illness is prevented
Reduction in morbidity and mortality
Scopeof
benefits
Adapted from Barnighausen, T., et al. "Accounting for the full benefits of childhood vaccination in South Africa: SAMJ forum." South African Med Journal 98.11 (2008): 842-844.
Department of Surgery
Division of Public Health Sciences
Risk factor prevalence, High, Low
state, USA, 2013-2014
Risk factor National
average
Highest
prevalence state
Lowest
prevalence state
Pap Test 82.6% 88%
Massachusetts
76.2%
Idaho
HPV Vaccination
(>1 dose)
39.7% Girls
21.6% Goys
76% RI
76% RI
38.3% Kansas
23.2% Indiana
Reagan-Steiner MMWR 2015
Department of Surgery
Division of Public Health Sciences
Lifestyle: high income countries
Cause
% cancer
caused
Magnitude
possible
reduction
Time (yrs)
Smoking 33
Overweight/obesity 20
Diet 5
Lack of exercise 5
Occupation 5
Viruses 5-7
Family history 5
Alcohol 3
UV/ionizing radiation 2
Reproductive 3
Colditz et al, Sci Transl Med 2012
Department of Surgery
Division of Public Health Sciences
Lifestyle: high income countries
Cause
% cancer
caused
Magnitude
possible
reduction
Time (yrs)
Smoking 33 75%
Overweight/obesity 20 50%
Diet 5 50%
Lack of exercise 5 85%
Occupation 5 50%
Viruses 5-7 100%
Family history 5 50%
Alcohol 3 50%
UV/ionizing radiation 2 50%
Reproductive 3 0
Department of Surgery
Division of Public Health Sciences
Lifestyle: high income countries
Cause
% cancer
caused
Magnitude
possible
reduction
Time (yrs)
Smoking 33 75% 10-20
Overweight/obesity 20 50% 2-20
Diet 5 50% 5-20
Lack of exercise 5 85% 5-20
Occupation 5 50% 20-40
Viruses 5-7 100% 20-40
Family history 5 50% 2-10
Alcohol 3 50% 5-20
UV/ionizing radiation 2 50% 2-10
Reproductive 3 0 N/A
Department of Surgery
Division of Public Health Sciences
Infections
 Helicobacter pylori
 HPV
 Hepatitis B & C
 Epstein-Barr virus
 HTLV
 Human herpes virus 8
 Schistosoma haematobium
 Opisthorchis viverrini
 High income countries
7.4%
 Low and middle income
countries 23% of cancer
 2 million cases/yr
(16%)
de Martel et al, Lancet Oncology, 2012
Department of Surgery
Division of Public Health Sciences
What works: beyond smoking
cessation and vaccines?
 ACS guidelines NPA: not
overweight, eat a plant
based diet, limit alcohol,
be active
 Avoid alcohol between
adolescence and first
birth
Reduced cancer incidence:
 Breast 22%
 Colon 52%
Reduced mortality
 Thomson et al 2014
Reduce premalignant and
invasive breast cancer
 Liu Y, et al JNCI 2013
Department of Surgery
Division of Public Health Sciences
Definition –
implementation science
Scientific study of how to move evidence-based
interventions into practice and policy
Demands innovative approaches to identifying, understanding,
and developing strategies for overcoming barriers to the
adoption, adaptation, integration, scale-up and sustainability of
evidence-based interventions, tools, policies, and guidelines.
Includes study of how to sustain changes to
improve population health
**PAR13-055; and 16-238
Where do we focus?
Department of Surgery
Division of Public Health Sciences
Estimated new cancer cases, World,
1975 to 2050: Region
Bray and Moller Nat Rev Cancer 2006
2012 – 14 M cases
1.7 M breast
Department of Surgery
Division of Public Health Sciences
WHO priorities:
population-wide interventions
 Reducing tobacco use (a best buy)
 Promoting physical activity
 Reducing harmful alcohol use
 Promoting healthy diets
 Cancer specific strategies
 Hepatitis B vaccine (a best buy)
 HPV vaccine
 Cervical cancer screening
 Not currently recommended in low income countries – CRC screening
WHO: Global status report on non-communicable diseases, 2010
Department of Surgery
Division of Public Health Sciences
Best buys for 4 risk factors
 Tobacco use:
 Protect from exposure
 Warning dangers
 Enforce bans on advertising
 Raise taxes
 Harmful alcohol:
 Unhealthy diet:
 Physical inactivity:
Department of Surgery
Division of Public Health Sciences
Department of Surgery
Division of Public Health Sciences
Best buys for 4 risk factors
 Tobacco use:
 Harmful alcohol:
 Restrict access to retailed alcohol
 Enforce restrictions
 Ban alcohol advertising
 Raise taxes
 Unhealthy diet:
 Physical inactivity:
Department of Surgery
Division of Public Health Sciences
Best buys for 4 risk factors
 Tobacco use:
 Harmful alcohol:
 Unhealthy diet:
 Reduce salt/sodium in food
 Replacing trans-fat with unsaturated fatty acids
 Reduce saturated fats
 Reduce content of free sugars in food and drinks
 Promote public awareness about diet
 Physical inactivity:
Department of Surgery
Division of Public Health Sciences
Best buys for 4 risk factors
 Tobacco use:
 Harmful alcohol:
 Unhealthy diet:
 Physical inactivity:
 Promote physical activity through mass media
Department of Surgery
Division of Public Health Sciences
WHO Guidelines 2007 - 2015
123 mention implementation techniques
 Passive strategies 21%
 General policy strategies 62%
 Evidence based active implementation methods ignored
“we need more detail on implementation
considerations, help with contextualizing
interventions, adapting guideless, and provides
specific options and strategies”
Wang, Norris, Bero 2016
Department of Surgery
Division of Public Health Sciences
Dissemination
• Passive dissemination of information is generally
ineffective
• It seems necessary to use specific strategies to
encourage implementation of research based
recommendations and to ensure changes in
practice
Bero et al BMJ 1998;317:465-8
The Next Inning: Topics in
colorectal cancer
NAACCR 2005
Barriers and Incentives for Change
Level Barriers/Incentives
Innovation Advantages in practice, feasibility, credibility,
accessibility, attractiveness
Individual professional Awareness, knowledge, attitude, motivation to
change, behavioral routines
Patient Knowledge, skills, attitude, compliance
Social Context Opinion of colleagues, culture of the network,
collaboration, leadership
Organizational Context Organisation of care processes, staff, capacities,
resources, structures
Economic and political
context
Financial arrangements, regulations, policies
Grol and Wensing. MJA, 2004
Barriers to Change
Patient
– Embarrassment - beliefs
– Lack of awareness
– Time/Inconvenience
– Cost
– Lack of interest
– Lack of physician recommendation
Dulai et al, Cancer 2004; Levin et al. Cancer, 2002
Barriers to Change
Providers / Individual Professional
– Patient characteristics (e.g. compliance)
– Failure to identify patients due for prevention
– Think the test/vaccine/lifestyle change is
ineffective
– Avoid patient inconvenience/discomfort
– Lack of time & cost Dulai et al, Cancer 2004; Levin et al. Cancer, 2002
Incentives for Change
Knowledge
Patient
 Mass media campaigns
 Spokespersons
Provider
 Residency programs
 Professional societies
 Champions
Incentives for Change
Economic and political context
Health care system (reimbursements)
Organizational approach, individual
professional behavioral routines
– Office systems approach (reminder
systems, chart flags, checklists etc.)
Department of Surgery
Division of Public Health Sciences
Implementation research studies…
Key variables:
behavior of healthcare professionals and support staff
healthcare organizations: culture, context, infrastructure
healthcare consumers and family members: acceptance,
demands
policy: incentives, financial structures
Key outcomes:
sustainable adoption, implementation and uptake of
evidence-based interventions
Department of Surgery
Division of Public Health Sciences
Sustaining social change
Common agenda
Shared measurement system
Mutually reinforcing activities
Continuous communication and
A backbone support organization
Kania et al 2011 Stanford Social Innovation Review
Department of Surgery
Division of Public Health Sciences
Implementation
Outcomes
Feasibility
Fidelity
Penetration
Acceptability
Sustainability
Uptake
Costs
*IOM Standards of Care
Conceptual Model: Implementation
Research
What?
Evidence
Based
Practices
How?
Implementation
Strategies
Implementation Research Methods
Service
Outcomes*
Efficiency
Safety
Effectiveness
Equity
Patient-
centeredness
Timeliness
Patient
Outcomes
Clinical/health
status
Symptoms
Function
Satisfaction
Proctor et al 2009 Admin. & Pol. Mental Health Services
CONTEXT
CONTEXT
CONTEXT
CONTEXT
Department of Surgery
Division of Public Health Sciences
Implementation science,
Closing the Research-to-Practice Gap
• Maximize access to effective
interventions for populations that will benefit most
• Integrate service delivery across organizations to
support cancer prevention and control
• Broaden and deepen understanding of community
and organizational characteristics that influence use
of effective interventions
• Learn about the generalizability of discovery
research to different settings and populations
Department of Surgery
Division of Public Health Sciences
Cancer registry key role (and
growing): patient reported
outcomes
Physical function
Symptoms
Utilities
Goals of care/preferences
Financial concerns
Department of Surgery
Division of Public Health Sciences
Physical function
• This could be measured by the PROMIS item
Global 06,
• Or by the first 5 items in the EORTC QLQ-C30,
which renders a single physical functioning
score, and is commonly used in trials.
Department of Surgery
Division of Public Health Sciences
Symptoms
• These could be measured by the NCI’s PRO-
CTCAE, for the “core” symptoms found across
cancer types as published in an NCI consensus
conference paper:
• Fatigue, insomnia, pain, anorexia (appetite loss),
dyspnea, cognitive problems, anxiety (includes
worry), nausea, depression (includes sadness),
sensory neuropathy, constipation, and diarrhea.
Department of Surgery
Division of Public Health Sciences
Utilities
• These can be assessed with the 5-item EuroQoL
EQ-5D (commonly used in clinical trials for cost-
effectiveness analyses).
• This would be a big step to help assessing value
of care.
Department of Surgery
Division of Public Health Sciences
Goals of care – preferences
Financial concerns
Department of Surgery
Division of Public Health Sciences
Community guideBehavioral
interventions
Social media
Guidelines:
USPSTF/CDC
professional
orgs
Implementation
Cancer
Prevention
researchers
Cancer registry
Department of Surgery
Division of Public Health Sciences
Stack the deck for prevention
Our challenge now is to act on this knowledge, avoiding long
delays from discovery to translating knowledge to practice.
As a society, we need to avoid procrastination induced by
thoughts that chance drives all cancer risk, or that new
medical discoveries are needed to make major gains against
cancer.
Instead, we must embrace the opportunity to reduce our
collective cancer toll by implementing effective prevention
strategies and changing the way we live.
It is these efforts that will be our fastest return on past
investments in cancer research. Colditz & Sutcliffe, 2016
Department of Surgery
Division of Public Health Sciences
Department of Surgery
Division of Public Health Sciences
Very long term prevention action:
“In the beginning of every enterprise we should
know, as distinctly as possible, what we propose
to do, and the means of doing it… We desire to
lay the foundation and to mature some parts of
the plan. Those who come after us must finish
the work.”
William Greenleaf Eliot, co-founder
Washington University in St. Louis
1854
Department of Surgery
Division of Public Health Sciences
Public health benefits
1. Lie in the future
2. Beneficiaries generally unknown
3. Public has no idea what public health programs do.
Thus, when people benefit from prevention they
don’t recognize they have been helped
4. Opposition to public health approaches that
require societal change
Hemenway D. Why we don’t spend enough on public health. NEJM 2010

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Strategies for Accelerating Translation of Research Findings into Cancer Prevention that Works

  • 1. Strategies for Accelerating Translation of Research Findings into Cancer Prevention that Works NAACCR St Louis 2016 Graham A Colditz, MD DrPH Niess-Gain Professor Department of Surgery Division of Public Health Sciences
  • 2. Department of Surgery Division of Public Health Sciences Conflict of interest I have no financial relationships to disclose I will not discuss off-label use and or investigational use in my presentation
  • 3. Department of Surgery Division of Public Health Sciences Current situation We are not implementing proven cancer prevention and screening interventions. Instead we allow millions of people to develop and die from highly preventable forms of cancer. By not implementing these interventions in ways that reach populations with greatest need, we are permitting disparities to persist.
  • 4. Department of Surgery Division of Public Health Sciences Outline Build on potential for prevention and barriers to progress Issues:  Improving cancer prevention,  Implementing what we know,  Identifying what needs to be done to achieve desired effects Shared understanding of what implementation science is and the role of cancer registries could become
  • 5. Department of Surgery Division of Public Health Sciences When and How Do We Bridge the Gap Between Data and Application? Evidence synthesis USPSTF + CDC + WHO Guidelines Evidence-based interventions Monitoring incidence And mortality
  • 6. Department of Surgery Division of Public Health Sciences Why are we not preventing cancer now? Barriers: 1. Skepticism that cancer can be prevented 2. Short term focus of cancer research 3. Interventions deployed too late in life 4. Research focused on treatment not prevention 5. Debates among scientists 6. Societal factors ignored 7. Lack of transdisciplinary training 8. Complexity of implementation Colditz et al Sci Transl Med 2012: March 28
  • 7. Department of Surgery Division of Public Health Sciences Long history of accepting prevention  Pott P, SCC scrotum in chimney sweeps based on clinic experience 1775  Cook J. Capt. 1768 -1780  3 voyages, 3 men lost to scurvy cf standard 50%  British navy adopted citrus in 1795  Smoking cessation reduces cancer, heart disease  Given this type of evidence why do we still take so long to get from discovery to delivery? We must speed up implementing prevention
  • 8. Department of Surgery Division of Public Health Sciences Trends in smoking and lung cancer, USA 0 1000 2000 3000 4000 5000 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 Year 0 20 40 60 80 100 Numberofcigarettespercapita Lungcancerdeathrateper100,000 Cigarette consumption Lung cancer Men Lung cancer Women
  • 9. Department of Surgery Division of Public Health Sciences Norheim et al Lancet 2015
  • 10. Department of Surgery Division of Public Health Sciences Smoking attributable mortality adults 35+ USA 2005-09 Disease Male Female Total Lung Ca 74,300 53,400 127,700 Other Ca 26,000 10,000 36,000 Total- Cancer 100,300 63,400 163,700 CVD 95,600 65,000 160,600 Pulmonary 58,200 54,900 113,100 All Causes 330,000 225,000 555,800 Surgeon General Report 2014 Table 12.7
  • 11. Department of Surgery Division of Public Health Sciences Medical interventions proven to prevent cancer: high-income Intervention Target Magnitude of reduction Time (yrs) Aspirin Colon mortality 40% 20+ SERMs Breast incidence 40-50% 5+ Salpingo oophorectomy Familial breast cancer 50% 3+ Screening for colorectal cancer Colon cancer mortality 30-40% 10 Viruses - HPV Cervical cancer incidence 50-100% 20+ - Hep B Liver cancer incidence 70-100% 20+ Mammography Breast cancer mortality 30% 10-20 Colditz et al, Sci Transl Med 2012
  • 12. Department of Surgery Division of Public Health Sciences Histologically confirmed cervical abnormalities, Vic, Australia CIN2, CIN3 Brotherton et al MJA 2016 Current age
  • 13. The Value of Childhood Vaccination: Benefits Accrue across Time Health gains Health care cost savings Care-related productivity gains Outcome-related productivity gains Behavior-related productivity gains Community externalities Time Since Vaccination Narrow Broad Improved outcomes in unvaccinated community members Improvement of child health and survival changes household behavior Increased productivity due to improved cognition, physical strength, and school attainment Parents’ productivity increases because need to take care of sick child is avoided Savings of medical expenditures because illness is prevented Reduction in morbidity and mortality Scopeof benefits Adapted from Barnighausen, T., et al. "Accounting for the full benefits of childhood vaccination in South Africa: SAMJ forum." South African Med Journal 98.11 (2008): 842-844.
  • 14. Department of Surgery Division of Public Health Sciences Risk factor prevalence, High, Low state, USA, 2013-2014 Risk factor National average Highest prevalence state Lowest prevalence state Pap Test 82.6% 88% Massachusetts 76.2% Idaho HPV Vaccination (>1 dose) 39.7% Girls 21.6% Goys 76% RI 76% RI 38.3% Kansas 23.2% Indiana Reagan-Steiner MMWR 2015
  • 15. Department of Surgery Division of Public Health Sciences Lifestyle: high income countries Cause % cancer caused Magnitude possible reduction Time (yrs) Smoking 33 Overweight/obesity 20 Diet 5 Lack of exercise 5 Occupation 5 Viruses 5-7 Family history 5 Alcohol 3 UV/ionizing radiation 2 Reproductive 3 Colditz et al, Sci Transl Med 2012
  • 16. Department of Surgery Division of Public Health Sciences Lifestyle: high income countries Cause % cancer caused Magnitude possible reduction Time (yrs) Smoking 33 75% Overweight/obesity 20 50% Diet 5 50% Lack of exercise 5 85% Occupation 5 50% Viruses 5-7 100% Family history 5 50% Alcohol 3 50% UV/ionizing radiation 2 50% Reproductive 3 0
  • 17. Department of Surgery Division of Public Health Sciences Lifestyle: high income countries Cause % cancer caused Magnitude possible reduction Time (yrs) Smoking 33 75% 10-20 Overweight/obesity 20 50% 2-20 Diet 5 50% 5-20 Lack of exercise 5 85% 5-20 Occupation 5 50% 20-40 Viruses 5-7 100% 20-40 Family history 5 50% 2-10 Alcohol 3 50% 5-20 UV/ionizing radiation 2 50% 2-10 Reproductive 3 0 N/A
  • 18. Department of Surgery Division of Public Health Sciences Infections  Helicobacter pylori  HPV  Hepatitis B & C  Epstein-Barr virus  HTLV  Human herpes virus 8  Schistosoma haematobium  Opisthorchis viverrini  High income countries 7.4%  Low and middle income countries 23% of cancer  2 million cases/yr (16%) de Martel et al, Lancet Oncology, 2012
  • 19. Department of Surgery Division of Public Health Sciences What works: beyond smoking cessation and vaccines?  ACS guidelines NPA: not overweight, eat a plant based diet, limit alcohol, be active  Avoid alcohol between adolescence and first birth Reduced cancer incidence:  Breast 22%  Colon 52% Reduced mortality  Thomson et al 2014 Reduce premalignant and invasive breast cancer  Liu Y, et al JNCI 2013
  • 20. Department of Surgery Division of Public Health Sciences Definition – implementation science Scientific study of how to move evidence-based interventions into practice and policy Demands innovative approaches to identifying, understanding, and developing strategies for overcoming barriers to the adoption, adaptation, integration, scale-up and sustainability of evidence-based interventions, tools, policies, and guidelines. Includes study of how to sustain changes to improve population health **PAR13-055; and 16-238
  • 21. Where do we focus?
  • 22. Department of Surgery Division of Public Health Sciences Estimated new cancer cases, World, 1975 to 2050: Region Bray and Moller Nat Rev Cancer 2006 2012 – 14 M cases 1.7 M breast
  • 23. Department of Surgery Division of Public Health Sciences WHO priorities: population-wide interventions  Reducing tobacco use (a best buy)  Promoting physical activity  Reducing harmful alcohol use  Promoting healthy diets  Cancer specific strategies  Hepatitis B vaccine (a best buy)  HPV vaccine  Cervical cancer screening  Not currently recommended in low income countries – CRC screening WHO: Global status report on non-communicable diseases, 2010
  • 24. Department of Surgery Division of Public Health Sciences Best buys for 4 risk factors  Tobacco use:  Protect from exposure  Warning dangers  Enforce bans on advertising  Raise taxes  Harmful alcohol:  Unhealthy diet:  Physical inactivity:
  • 25. Department of Surgery Division of Public Health Sciences
  • 26. Department of Surgery Division of Public Health Sciences Best buys for 4 risk factors  Tobacco use:  Harmful alcohol:  Restrict access to retailed alcohol  Enforce restrictions  Ban alcohol advertising  Raise taxes  Unhealthy diet:  Physical inactivity:
  • 27. Department of Surgery Division of Public Health Sciences Best buys for 4 risk factors  Tobacco use:  Harmful alcohol:  Unhealthy diet:  Reduce salt/sodium in food  Replacing trans-fat with unsaturated fatty acids  Reduce saturated fats  Reduce content of free sugars in food and drinks  Promote public awareness about diet  Physical inactivity:
  • 28. Department of Surgery Division of Public Health Sciences Best buys for 4 risk factors  Tobacco use:  Harmful alcohol:  Unhealthy diet:  Physical inactivity:  Promote physical activity through mass media
  • 29. Department of Surgery Division of Public Health Sciences WHO Guidelines 2007 - 2015 123 mention implementation techniques  Passive strategies 21%  General policy strategies 62%  Evidence based active implementation methods ignored “we need more detail on implementation considerations, help with contextualizing interventions, adapting guideless, and provides specific options and strategies” Wang, Norris, Bero 2016
  • 30. Department of Surgery Division of Public Health Sciences Dissemination • Passive dissemination of information is generally ineffective • It seems necessary to use specific strategies to encourage implementation of research based recommendations and to ensure changes in practice Bero et al BMJ 1998;317:465-8
  • 31. The Next Inning: Topics in colorectal cancer NAACCR 2005
  • 32. Barriers and Incentives for Change Level Barriers/Incentives Innovation Advantages in practice, feasibility, credibility, accessibility, attractiveness Individual professional Awareness, knowledge, attitude, motivation to change, behavioral routines Patient Knowledge, skills, attitude, compliance Social Context Opinion of colleagues, culture of the network, collaboration, leadership Organizational Context Organisation of care processes, staff, capacities, resources, structures Economic and political context Financial arrangements, regulations, policies Grol and Wensing. MJA, 2004
  • 33. Barriers to Change Patient – Embarrassment - beliefs – Lack of awareness – Time/Inconvenience – Cost – Lack of interest – Lack of physician recommendation Dulai et al, Cancer 2004; Levin et al. Cancer, 2002
  • 34. Barriers to Change Providers / Individual Professional – Patient characteristics (e.g. compliance) – Failure to identify patients due for prevention – Think the test/vaccine/lifestyle change is ineffective – Avoid patient inconvenience/discomfort – Lack of time & cost Dulai et al, Cancer 2004; Levin et al. Cancer, 2002
  • 35. Incentives for Change Knowledge Patient  Mass media campaigns  Spokespersons Provider  Residency programs  Professional societies  Champions
  • 36. Incentives for Change Economic and political context Health care system (reimbursements) Organizational approach, individual professional behavioral routines – Office systems approach (reminder systems, chart flags, checklists etc.)
  • 37. Department of Surgery Division of Public Health Sciences Implementation research studies… Key variables: behavior of healthcare professionals and support staff healthcare organizations: culture, context, infrastructure healthcare consumers and family members: acceptance, demands policy: incentives, financial structures Key outcomes: sustainable adoption, implementation and uptake of evidence-based interventions
  • 38. Department of Surgery Division of Public Health Sciences Sustaining social change Common agenda Shared measurement system Mutually reinforcing activities Continuous communication and A backbone support organization Kania et al 2011 Stanford Social Innovation Review
  • 39. Department of Surgery Division of Public Health Sciences Implementation Outcomes Feasibility Fidelity Penetration Acceptability Sustainability Uptake Costs *IOM Standards of Care Conceptual Model: Implementation Research What? Evidence Based Practices How? Implementation Strategies Implementation Research Methods Service Outcomes* Efficiency Safety Effectiveness Equity Patient- centeredness Timeliness Patient Outcomes Clinical/health status Symptoms Function Satisfaction Proctor et al 2009 Admin. & Pol. Mental Health Services CONTEXT CONTEXT CONTEXT CONTEXT
  • 40. Department of Surgery Division of Public Health Sciences Implementation science, Closing the Research-to-Practice Gap • Maximize access to effective interventions for populations that will benefit most • Integrate service delivery across organizations to support cancer prevention and control • Broaden and deepen understanding of community and organizational characteristics that influence use of effective interventions • Learn about the generalizability of discovery research to different settings and populations
  • 41. Department of Surgery Division of Public Health Sciences Cancer registry key role (and growing): patient reported outcomes Physical function Symptoms Utilities Goals of care/preferences Financial concerns
  • 42. Department of Surgery Division of Public Health Sciences Physical function • This could be measured by the PROMIS item Global 06, • Or by the first 5 items in the EORTC QLQ-C30, which renders a single physical functioning score, and is commonly used in trials.
  • 43. Department of Surgery Division of Public Health Sciences Symptoms • These could be measured by the NCI’s PRO- CTCAE, for the “core” symptoms found across cancer types as published in an NCI consensus conference paper: • Fatigue, insomnia, pain, anorexia (appetite loss), dyspnea, cognitive problems, anxiety (includes worry), nausea, depression (includes sadness), sensory neuropathy, constipation, and diarrhea.
  • 44. Department of Surgery Division of Public Health Sciences Utilities • These can be assessed with the 5-item EuroQoL EQ-5D (commonly used in clinical trials for cost- effectiveness analyses). • This would be a big step to help assessing value of care.
  • 45. Department of Surgery Division of Public Health Sciences Goals of care – preferences Financial concerns
  • 46. Department of Surgery Division of Public Health Sciences Community guideBehavioral interventions Social media Guidelines: USPSTF/CDC professional orgs Implementation Cancer Prevention researchers Cancer registry
  • 47. Department of Surgery Division of Public Health Sciences Stack the deck for prevention Our challenge now is to act on this knowledge, avoiding long delays from discovery to translating knowledge to practice. As a society, we need to avoid procrastination induced by thoughts that chance drives all cancer risk, or that new medical discoveries are needed to make major gains against cancer. Instead, we must embrace the opportunity to reduce our collective cancer toll by implementing effective prevention strategies and changing the way we live. It is these efforts that will be our fastest return on past investments in cancer research. Colditz & Sutcliffe, 2016
  • 48. Department of Surgery Division of Public Health Sciences
  • 49. Department of Surgery Division of Public Health Sciences Very long term prevention action: “In the beginning of every enterprise we should know, as distinctly as possible, what we propose to do, and the means of doing it… We desire to lay the foundation and to mature some parts of the plan. Those who come after us must finish the work.” William Greenleaf Eliot, co-founder Washington University in St. Louis 1854
  • 50. Department of Surgery Division of Public Health Sciences Public health benefits 1. Lie in the future 2. Beneficiaries generally unknown 3. Public has no idea what public health programs do. Thus, when people benefit from prevention they don’t recognize they have been helped 4. Opposition to public health approaches that require societal change Hemenway D. Why we don’t spend enough on public health. NEJM 2010