MSU 2012

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MSU 2012

  1. 1. Old Town LansingTuesday, December 4, 2012
  2. 2. MY STORY •East Lansing Native •MSU •Part Time Jobs •Wharton Center •MSU Department of Dance •Michael Patrick Shiels Radio Show •Old Town Commercial AssociationTuesday, December 4, 2012
  3. 3. Tuesday, December 4, 2012
  4. 4. LOCATIONTuesday, December 4, 2012
  5. 5. Main Street in LansingTuesday, December 4, 2012
  6. 6. HISTORYTuesday, December 4, 2012
  7. 7. HISTORYTuesday, December 4, 2012
  8. 8. HISTORY BEFORE MAIN STREETTuesday, December 4, 2012
  9. 9. HISTORY BEFORE MAIN STREETTuesday, December 4, 2012
  10. 10. HISTORY BEFORE MAIN STREETTuesday, December 4, 2012
  11. 11. OLD TOWN MAIN STREETTuesday, December 4, 2012
  12. 12. OLD TOWN MAIN STREETTuesday, December 4, 2012
  13. 13. Tuesday, December 4, 2012
  14. 14. Tuesday, December 4, 2012
  15. 15. Tuesday, December 4, 2012
  16. 16. Old Town Commercial AssociationTuesday, December 4, 2012
  17. 17. The Four Point Approach -Plus one Promotions Design Organization Economic Restructuring ROOT GroupTuesday, December 4, 2012
  18. 18. Promotions Taste & Tour of Old Town Chalk of the Town Festival of the Moon & Sun Turner Street Outdoor Theater Oktoberfest Dickens Village/Scrooge Scramble 5KTuesday, December 4, 2012
  19. 19. Design Plant Swap Community Clean Up Pickin’ Up Old Town Campaign General Beautification of Old Town Benches & Banners Mural ProjectsTuesday, December 4, 2012
  20. 20. Organization Annual Meeting Sponsorship Membership Joint Mixer Compassionate Feast Popcorn Tins Pancake Flip-offTuesday, December 4, 2012
  21. 21. Economic Restructuring Wake Up Old Town * Business Assistance Team Brokers Luncheon * Business Planning GuideTuesday, December 4, 2012
  22. 22. Root Group Maintaining the River Trail Community Block Party Farmers Market Community GardenTuesday, December 4, 2012
  23. 23. EVENTS ARE WHAT KEEP OUR PROGRAM ALIVETuesday, December 4, 2012
  24. 24. Calendar at OTCA • February •July ★Annual Meeting ★Turner Street Outdoor Theater •April •August ★Taste & Tour of Old Town ★JazzFest ★Broker Luncheon •September •May ★BluesFest ★Community Clean Up •October •June ★Old Town Oktoberfest ★Chalk of the Town •November ★Scrapfest ★Compassionate Feast ★Festival of the Moon & Sun •December ★Dickens Village/Scrooge ScrambleTuesday, December 4, 2012
  25. 25. PROMOTIONS TASTE & TOUR OF OLD TOWNTuesday, December 4, 2012
  26. 26. Promotions CHALK OF THE TOWNTuesday, December 4, 2012
  27. 27. PROMOTIONS SCRAPFEST TEXT VIDEOTuesday, December 4, 2012
  28. 28. PROMOTIONS SCRAPFESTTuesday, December 4, 2012
  29. 29. PROMOTIONS SCRAPFESTTuesday, December 4, 2012
  30. 30. PROMOTIONS SCRAPFESTTuesday, December 4, 2012
  31. 31. PROMOTIONS TURNER ST. OUTDOOR THEATER OOR OUTD T E R R THEA DOO OUT AT E R THE OOR R OUTD T E R DOO OUT AT E R THEA THETuesday, December 4, 2012
  32. 32. PROMOTIONS DICKENS VILLAGETuesday, December 4, 2012
  33. 33. FESTIVAL SEASONTuesday, December 4, 2012
  34. 34. FESTIVAL OF THE MOON & SUN 5 MONTH PLANNING PROCESS 1 COMMITTEE HOURS OF TASKS $35000 RAISEDTuesday, December 4, 2012
  35. 35. THE ELEMENTS DESIGN PROMOTION MATERIALS FOOD VENDORS DRINK VENDORS MEDIA SUPPLIES MERCHANDISE SPONSORS VIP LAYOUT VOLUNTEERS ENTERTAINMENT TRANSPORTATIONTuesday, December 4, 2012
  36. 36. HOW TO MAKE A OLD FESTIVAL NEW...Tuesday, December 4, 2012
  37. 37. FESTIVAL OF THE MOON & SUNTuesday, December 4, 2012
  38. 38. FESTIVAL OF THE MOON & SUNTuesday, December 4, 2012
  39. 39. FESTIVAL OF THE MOON & SUN VIDEOTuesday, December 4, 2012
  40. 40. OLD TOWN OKTOBERFESTTuesday, December 4, 2012
  41. 41. OLD TOWN OKTOBERFESTTuesday, December 4, 2012
  42. 42. SO HOW DOES ALL THE MAGIC HAPPEN GET THE BEST PEOPLE / COMMITTEES ORGANIZATION PASSION DEPENDENCY SHOWCASING OUR COMMUNITY - OLD TOWNTuesday, December 4, 2012
  43. 43. INTERNING AT OTCATuesday, December 4, 2012
  44. 44. COMMUNICATION INTERNSHIP Execute all aspects of one major event in Old Town including: Securing sponsors, vendors, entertainment Coordinating day of event Write press releases and monthly newsletter stories Develop social media campaigns Work with local businesses and execute beautification projects Create website and advertising copyTuesday, December 4, 2012
  45. 45. DESIGN INTERNSHIP Monthly City Pulse Ads OTCA Branding Materials Festival & Event Posters All event collateral materials Website designTuesday, December 4, 2012
  46. 46. Tuesday, December 4, 2012
  47. 47. THANK YOUTuesday, December 4, 2012
  48. 48. LOUISE GRADWOHL EXECUTIVE DIRECTOR OLD TOWN COMMERCIAL ASSOCIATION louise@oldtownmainstreet.orgTuesday, December 4, 2012

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