Email server provider


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Gone are those days when people use to send a single e-mail and blind-copy to hundreds of other people. Nowadays Bulk emails are send to a purchased list of recipients finally the subscriber directly lands on landing page by giving clicks from email hence it generates the business by bringing leads.

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Email server provider

  1. 1. Necessity Of Email Server Providers From Alpha Sandesh
  2. 2. IntroductionGone are those days when people use to send a single e-mail and blind-copy to hundreds of other people.Nowadays Bulk emails are send to a purchased list ofrecipients finally the subscriber directly lands on landingpage by giving clicks from email hence it generates thebusiness by bringing leads.
  3. 3. Reasons For Having Email Service Provider Sending bulk emails with the help of regular Internet Service Provider can get your campaign blocked because using regular ISPs prohibit bulk mailings. It’s necessary to have an email service provider because it helps you in managing your contact if your customer base is growing. The basic reason for using an email service provider is to confirm the fast delivery of your emails. To ensure maximum deliverability Email service providers work with Internet service providers and anti-spam groups.
  4. 4. How Your Email Server Provider Should Be? Your email server provider should provide the email message with the option of plain or the HTML text so as to furnish the need of different customers.
  5. 5. Contd... ESPs send a lot of e-mails on behalf of their customers, and they are good at staying up to date on professional standards. Few ESPs share their knowledge in order to make your e-mails more effective. An ESP also provides detailed reporting on the results of your email campaign like delivery success rates, email open-rates, and link click-through rates. Good reporting is an invaluable feature as it helps you measure the strength of your email marketing campaigns. Most ESPs provide a free trial so use it and then see whether it fulfills your need or not and further check it out that your ESP is able to provide the functionality of A/b testing or not.
  6. 6. Contd... Your ESP should enable you to differentiate lists by demographic and other factors, Targeting subsets of your list with content appropriate to them guide to more successful email marketing campaigns. And as far as pricing is concerned few email service providers charge a monthly fee based on the number of emails on your list, while others charge a monthly fees depending on the maximum number of emails, so check out the pricing plans as per your requirement.
  7. 7. ConclusionPromoting your company or its products throughemail is one of the most powerful, flexible and cost-effective mode of direct marketing, hence it’smandatory that when selecting an Email ServiceProvider you choose one who will meet yourrequirements perfectly.
  8. 8. THANK YOUFor more information on Email Server please visit