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This was presentation #2 out of a five-week long project that showcases three proposals of potential projects we could explore and create for pertaining to experience design in the way CP+B (Crispin Porter + Bogusky) do it. We were to pick three hypothetical clients we wanted to "work" for and come up with three "experiences" to design for them to enhance their already established brand presence. The theme we developed upon was to bring "overlooked truths" of a brand back up onto the surface, to reiterate and re-emphasize an aspect of a brand that might have been left unnoticed by an audience.
Presented by: Patricia Bernal, Michelle Lee, Marissa McMillan, Gracelle Mesina, Ronaldo Pagaduan, Daniel Susetyo