1. Power of Gifts: Address Labels Experiment Gifts for the target market Adapted from AdPrin.com
2. Field experiment: Address labels Donations for the American Disabled Veterans received a 18% response rate in a mail survey. What percent response did they get when free address labels were included? Click to the next slide for the answer Adapted from AdPrin.com 2
4. Based on this exercise, write a small application step for yourself, and set a deadline, preferably within one week. If you are working with someone else, share your application plan and the results of your application. For example, consider giving a gift when customers can reciprocate easily. Adapted from AdPrin.com
