Consumer Self Care Behaviour Insights based on their motivations to prevent, enhance, maintain, recover, restore health.

1.
Self Care BeePOLL™ Knowledge System
Executive Summary
The New Health Care Landscape: Self Care
Self Care for Health is the new Expectation of this Generation.
The Healthcare landscape is changing and will continue to change at an accelerated pace, transforming industries
and businesses that deal with consumers’ and patients’ health. The Healthcare industry is facing enormous
challenges due to economic sustainability, aging demographics, steep rise in chronic diseases, growing healthcare
costs and most importantly, increasing change in consumer behaviour. There is an emerging power shift and
consumers are now taking control of their health. The result is an emerging industry called Self Care.
Self Care is defined as the range of options and activities that individuals embark on to maintain and enhance
health, prevent disease, evaluate symptoms and restore health. These are actions that are undertaken by
individuals for themselves either separately or in collaboration with other health care professionals which could
include doing nothing to self‐determined actions to promote health, treat illness, or seek advice in lay, professional
or alternative care networks.
The Business WorkShop Inc., a Marketing Advisory firm focused on Self Care and Research
Dimensions, an established research company embarked on a landmark study we call the Self Care
BeePOLL™ Knowledge System.
We build economic value. Our Marketing for Value ™ philosophy enables the right strategic
decisions for a better financial future.
The Business WorkShop Inc. Research Dimensions
4145 North Service Road Ste 200 30 Soudan Avenue,6thFlr
Burlington, ON L7L6A3 Toronto, ON, M4S1V6
T – 9053155044 T – 416‐4866161
www.the‐business‐workshop.com www.researchdimensions.com

2.
The Self Care BeePOLL™ Knowledge System is a new quantitative study of 4,500 North American (US and
Canada) consumers that will help you unlock new opportunities to enhance your business performance
and enable growth from consumer behaviour changes that enable Self Care.
Source of new insights on how consumers and patients self manage their health.
Source of new learning and examination of forces that impact consumer behaviour change
as they relate to their health conditions.
Relevant knowledge and insights that will drive strategic business decisions.
Self Care BeePOLL Knowledge System is a report like no other.
Based on a consumer behaviour change system that is specific and relevant to health. It is based
on the 4 pillars of Self Care that include prevention, enhancement, maintenance, restoration
and recovery of health.
A “system”; therefore information/intelligence are integrated that permits usage of data across
complementary functions and divisions within the organization.
Consumer–centric driven data that provides insights that are current, evolving and forward
looking, which is extremely relevant for efficient and effective scoping of new opportunities.
Consumer–centric information that provides insights that are relevant in Self Care behaviour
based segmentation, and identifying niche, specialized or adjacent business opportunities.
New consumer segmentation models.
Range of information on Self Care attitudes and behaviour across various life stages with respect
to health conditions and goals to enable more accelerated analysis and thinking.
Knowledge and insights drawn can be applied to various industries (Pharmaceuticals, OTC/Self
Medication, Food, Natural Health Products, Health Retailer, Hospital Systems, Health & Wellness
Clinics).
Consumer behaviour change tracking provides significant facts to enable predictive modeling.
Research learning and insights that provide inputs necessary to build an economic value‐based
marketing strategy.
We build economic value. Our Marketing for Value ™ philosophy enables the right strategic
decisions for a better financial future.
The Business WorkShop Inc. Research Dimensions
4145 North Service Road Ste 200 30 Soudan Avenue,6thFlr
Burlington, ON L7L6A3 Toronto, ON, M4S1V6
T – 9053155044 T – 416‐4866161
www.the‐business‐workshop.com www.researchdimensions.com

3.
Complements existing industry business intelligence to provide more robust analysis.
Self Care BeePOLL Knowledge System offers a range of business applications that are unique to your
industry.
Those who act fast to leverage the insights from Self Care BeePOLL Knowledge System can enter an
emerging industry with a new game plan to gain significant economic value.
Find unique opportunities given in‐depth understanding of forces at play in Healthcare and
forces at play driving consumer behaviour change
Growth strategies leveraging how the future will unfold – new products, new services, in new
categories, with new thinking
We build economic value. Our Marketing for Value ™ philosophy enables the right strategic
decisions for a better financial future.
The Business WorkShop Inc. Research Dimensions
4145 North Service Road Ste 200 30 Soudan Avenue,6thFlr
Burlington, ON L7L6A3 Toronto, ON, M4S1V6
T – 9053155044 T – 416‐4866161
www.the‐business‐workshop.com www.researchdimensions.com

4.
Research Features:
I. Target Respondents
4,500, 30 to 65 years old, M, F, North America (United States and Canada)
Covers a wide range of existing and at risk health conditions across population targets
II. Target Audience
New Business Development Executives/Directors
CEOs, COOs
CMOs, Portfolio Strategists, Strategic Planners, Agencies
Industry Groups (Food, NHPs, Pharmaceuticals, OTC, HMOs, Healthcare Systems, Non‐Profit
Associations)
III. Key Features
Broad but consolidated intelligence and insights about the consumers that could drive strategic
business decisions .
Attitude and behaviour based information and insights on consumer health care and Self Care
patterns that have broader industry and functional implications.
Consumer behaviour based Self Care information beyond the traditional category and
competitive business intelligence.
We build economic value. Our Marketing for Value ™ philosophy enables the right strategic
decisions for a better financial future.
The Business WorkShop Inc. Research Dimensions
4145 North Service Road Ste 200 30 Soudan Avenue,6thFlr
Burlington, ON L7L6A3 Toronto, ON, M4S1V6
T – 9053155044 T – 416‐4866161
www.the‐business‐workshop.com www.researchdimensions.com

5.
We build economic value. Our Marketing for Value ™ philosophy enables the right strategic
decisions for a better financial future.
The Business WorkShop Inc. Research Dimensions
4145 North Service Road Ste 200 30 Soudan Avenue,6thFlr
Burlington, ON L7L6A3 Toronto, ON, M4S1V6
T – 9053155044 T – 416‐4866161
www.the‐business‐workshop.com www.researchdimensions.com

6.
We build economic value. Our Marketing for Value ™ philosophy enables the right strategic
decisions for a better financial future.
The Business WorkShop Inc. Research Dimensions
4145 North Service Road Ste 200 30 Soudan Avenue,6thFlr
Burlington, ON L7L6A3 Toronto, ON, M4S1V6
T – 9053155044 T – 416‐4866161
www.the‐business‐workshop.com www.researchdimensions.com

7.
We build economic value. Our Marketing for Value ™ philosophy enables the right strategic
decisions for a better financial future.
The Business WorkShop Inc. Research Dimensions
4145 North Service Road Ste 200 30 Soudan Avenue,6thFlr
Burlington, ON L7L6A3 Toronto, ON, M4S1V6
T – 9053155044 T – 416‐4866161
www.the‐business‐workshop.com www.researchdimensions.com

8.
We build economic value. Our Marketing for Value ™ philosophy enables the right strategic
decisions for a better financial future.
The Business WorkShop Inc. Research Dimensions
4145 North Service Road Ste 200 30 Soudan Avenue,6thFlr
Burlington, ON L7L6A3 Toronto, ON, M4S1V6
T – 9053155044 T – 416‐4866161
www.the‐business‐workshop.com www.researchdimensions.com

9.
PRICING AND ORDER SHEET
Type 1: Basic Research Report
Single Purchase/One User ‐ $ 14,750.00
Multiple Users/company ‐ $ 19,750.00
Type 2: Basic Research Report + Opportunity and Strategic Per Industry
Single Purchase/One User ‐ $ 21,500.00
Multiple Users/Company ‐ $ 26,500.00
Type 3: Customized Analysis /Client
Customized Pricing
If you are interested, please contact:
The Business WorkShop Inc.
905‐315‐5044
Grace@the‐business‐workshop.com
Research Dimensions
416‐486‐6161
Carlah@researchdimensions.com
We build economic value. Our Marketing for Value ™ philosophy enables the right strategic
decisions for a better financial future.
The Business WorkShop Inc. Research Dimensions
4145 North Service Road Ste 200 30 Soudan Avenue,6thFlr
Burlington, ON L7L6A3 Toronto, ON, M4S1V6
T – 9053155044 T – 416‐4866161
www.the‐business‐workshop.com www.researchdimensions.com