Shooting Stars' Battle Of Hope Contest - Man Of Steel
Shooting Stars - Case Study
Battle Of Hope Contest
Man Of Steel
• Warner Bros. Pictures & Shooting Stars LLC were
giving a chance to win Special Edition “Man Of Steel”
Nokia Lumia 720.
• A custom Facebook app was created where fans
where asked to compete against each other by
choosing a side each.
• Winners were to be selected from the side that gets
maximum entries at the end of the contest.
App - Battle Of Hope
The Facebook App
• The contest was in the
form of a Facebook app.
• A ‘like-gate’ was installed
to ensure non-fans like
the fan page before
• On the next page fans
were asked to fill in
few basic details.
• All entries were
captured in a
database at the
• The user now had to
choose his/her side
• The user still doesn’t
know which side has
• Once they chose a
side they were asked
to submit their
answer to the
“I deserve to win
• Each vote was counted on a live ticker which
was displayed on the app itself.
• Because of which, interactions increased as
users prompted friends to participate in the
same side as theirs.
• The lucky winners were picked from the side
with maximum votes.
• The contest was on for a period of 30 days.
• 2 lucky winners were selected from the side
which won maximum votes.
How did we go viral?
• Fans were able to invite their friends to the
app, thereby increasing interaction.
• Auto wall posts, which increased the visibility
of the contest user’s newsfeed.
How did we promote the contest?
• The contest was
promoted on a frequent
basis to reach to out to
• Facebook ads were run
to bring in new fans on
the page and increase
What did we achieve?
• Reaching out to more fans organically.
• Interacting with our fans on the page.
• Higher recall for MAN OF STEEL & SHOOTING
The story on twitter..
• The contest was open to all the resident of
United Arab Emirates.
• One could tweet and retweet as many times.
• It was mandatory to use the hashtag and
mention @ShootingStarsae in each of their
• The tweet had to answer the following
“I deserve a chance to win because ______.”
The most creative answer would win the contest.
• Total entries: 347
• Votes for Right hand side : 286
• Votes for Left hand side : 61
• Total increase in the number of Fans = 200 +
• Total Tweets: 60
• Total Retweets: 161
• Total increase in the number of followers = 20
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