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National Weather Service & Digital Communication Management

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Curtis Carey, Ph.D., Director of the Office of Communications and Executive Affairs with the National Weather Service (NWS), discusses the agency's use of GovDelivery Digital Communication Management and their digital communciations initiatives.

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National Weather Service & Digital Communication Management

  1. 1. National Weather Service (NWS) Client Discussion: Digital Communication Management October 19, 20111
  2. 2. National Weather Service (NWS) •  Protects life, property and the enhancement of the national economy by providing weather, hydrologic, and climate forecasts and warnings for the U.S., its territories, adjacent waters and ocean areas •  NWS data and products form a national information database and infrastructure which can be used by other governmental agencies, the private sector, the public, and the global community.2
  3. 3. How the Public Uses DCM 1. Utilize existing 2. Place subscription 3. Citizens select the 4. Personalized messages content. links and promote type of information are sent automatically automated alerts. they want to receive. via email, text message, or RSS3
  4. 4. NWS & Digital Communication Management4
  5. 5. NWS DCM Results •  Nearly 120,000 subscribers and more than 180 million messages sent in 2011 •  11,521 wireless subscribers •  296 Subscription topics, covering updates on national weather information to regional news and specific weather advisories (tornados, fire, etc.) •  Top 3 subscription topics o  Public Advisories o  Tropical Cyclone Updates o  Tropical Weather Outlook5
  6. 6. Client Discussion: Curtis Carey, Ph.D. “Our commitment is to providing the best weather services possible…and communicated in a way that’s going to protect and save lives and property…To us in the Weather Service that’s just as important as putting out accurate forecasts. We want impacts to resonate. We want people to take action, we want to save lives.” Don Berchoff, Director of the Office of Science and Technology, NWS6

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