GovDelivery at the City of Raleigh by Beth Stagner

419 views

Published on

Beth Stagner from the City of Raleigh discusses best practices and using GovDelviery.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
419
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

GovDelivery at the City of Raleigh by Beth Stagner

  1. 1. Featured Keynote: Beth Stagner IT Manager, Web Services City of Raleigh, North Carolina Tweet comments to @GovDelivery @RaleighGov or #GovD131
  2. 2. GovDeliveryat the City of Raleigh Beth Stagner IT Manager City of Raleigh March 12th 2013
  3. 3. City of Raleigh North CarolinaCapital CityApproximately 400,000citizens20 departmentsExisting communicationchannels•  Web•  Social media•  Mailings•  Email
  4. 4. Email CommunicationsPrior to GovDeliveryEmail Distribution Lists Communication Platforms Staff maintained in Outlook 2 commercial products Isolated, departmental Across 4 business areas No clear method to get added No integration within the same products Pirated across the City Not leveraging pricing Landing on blacklists
  5. 5. GovDeliveryKey Benefits Numerous UserEnterprise Single citizen communication customization platform entry point channels and control
  6. 6. Evaluation and Buy In Identified BroadIncluded all City Flexible user Ran the potential participation in departments management numbers communications demos
  7. 7. Timeline to ImplementationJun 2011 Aug 2011 Sep 2011 Oct 2011 Nov 2011 Dec 2011•  IT introduction and •  Departmental demos, •  Software decision and evaluation evaluations and contract process comparisonsJan 2012 Feb 2012 Feb 2012 Mar 2012 March 2012•  Planning, •  Staff training and •  Soft launch and then configuration and testing full release information gathering
  8. 8. Tw e n t y ( 2 0 ) D a yActivity Report •  120 city staff trained Launch •  12 new business areas •  Over 100 topics •  127 bulletins sent •  43,291 delivery count Metrics •  25% open rate •  32,149 subscribers •  54,347 subscriptions •  Cross-department cooperation and partnership •  Standardizing communication branding Added Benefits •  Providing numerous choices for citizens •  Multiple departments working toward common goal
  9. 9. Financial Case StudyMonthly Newsletters •  5,600 items sent USPS Mail •  $2,350 Delivery •  Estimate 25% convert to electronic •  Estimate $587 monthly savings •  378 items still sent USPS •  Actual 93% conversion rate GovDelivery •  Actual $2,179 monthly savings •  7,205 subscriptions
  10. 10. CraftingThe LookBranding “MyRaleigh Location, location, Standard look Subscriptions” location
  11. 11. Allowing forIndividuality Police Communications Press Releases & Media Communications Parks & Recreation News and Events Planning and Development News
  12. 12. MaintainingThe Brand Same look Department level Unique addresses Individual social media links
  13. 13. Using theQuestionsBids & Solid Waste P&R AlertsRFPs Services Programs Professions, P&R: businesses and Days of service fields, programs, Types trades greenways Bulletins sentbased on current Types of service RPD: districts Facilities listings Days
  14. 14. It willHappen •  Cast a wide net Train users that will •  Training can’t be an excusenever use the application •  Expose more people to the potential •  Evaluate usageCreate topics that don’t •  Market get used •  Don’t be afraid to drop under achieving topics •  Turn on reminder alert Send a bulletin by •  Catch it and correct it mistake •  Leverage “no send” roles •  Work with staff See poorly crafted •  Share good examples bulletins •  Craft defaults
  15. 15. Results:Total Subscribers
  16. 16. Results:Total Subscribers
  17. 17. Results:Total Subscriptions
  18. 18. Results:Total Subscriptions
  19. 19. Results: Engagement Rate70.00%60.00%50.00%40.00% Engagement Rate *30.00%20.00%10.00%0.00% Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13
  20. 20. Results:Engagement Rate
  21. 21. H o t To p i c :Parks & RecreationNews and Events•  13,216 subscriptions•  WeeklyTennis•  4,636 subscriptionsGreenways•  1,348 subscriptions•  Monthly
  22. 22. H o t To p i c :Raleigh ArtsNews and Events•  7,008 subscriptions•  BiweeklyBlock Gallery•  5,539 subscriptions•  Exhibits
  23. 23. H o t To p i c :Planning & DevelopmentNewsletters•  2,364 subscriptions•  MonthlyDevelopment Process•  3,977 subscriptionsSpecial Events•  1,788 subscriptions
  24. 24. ClosingContact Beth Stagner beth.stagner@raleighnc.gov 919-996-5485
  25. 25. Questions? Beth Stagner IT Manager, City of Raleigh 919.996.5485 Beth.Stagner@raleighnc.gov Sara VonBargen All presentations will be Client Success Consultant Manager emailed to participants in a 651.379.6217 Sara.VonBargen@govdelivery.com day or two! Jennifer Kaplan Product Marketing Manager 651.379.6213 Jennifer.Kaplan@govdelivery.com25

×