John Ploughman GovDelivery Presentation: DSA Gets Digital

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John Ploughman GovDelivery Presentation: DSA Gets Digital

  1. 1. DSA gets digital<br />John PloughmanDSA digital communications manager<br />
  2. 2. Driving Standards Agency (DSA)<br />executive agency of the Department for Transport<br />our mission is ‘safe driving for life’<br />‘Learning to Drive’ programme to improve how people learn and are tested<br />
  3. 3. Our web 2.0 timeline<br />
  4. 4. DSA and Twitter<br />launched May 2009 – twitter.com/DSAgovuk<br />over 3,300 followers<br />use bit.ly to measure clicks<br />broadcast news and talk to followers<br />
  5. 5. DSA and Twitter<br />
  6. 6. DSA and YouTube<br />launched September 2009 – youtube.com/dsagov<br />over 1.6 million video views<br />encourage sites to embed our videos<br />worked with Directgov to link to our videos<br />
  7. 7. DSA and YouTube<br />
  8. 8. DSA and YouTube<br />
  9. 9. DSA and YouTube<br />
  10. 10. DSA and YouTube<br />
  11. 11. DSA and GovDelivery: DSA Direct<br />launched January 2010<br />over 24,000 subscribers<br />promoted online and offline<br />collaboration with Highways Agency<br />
  12. 12. DSA and GovDelivery: DSA Direct<br />Sign-up screens on DSA website and Directgov<br />
  13. 13. DSA and GovDelivery: DSA Direct<br />
  14. 14. DSA and GovDelivery: DSA Direct<br />YouTube video<br />
  15. 15. DSA and GovDelivery: DSA Direct<br />
  16. 16. DSA and Facebook<br />launched August 2010 as pilots<br />two pages:<br />Driving tests are changing – and I know howfacebook.com/newdrivingtest<br />Trevor Wedge, Chief Driving Examinerfacebook.com/trevorwedge<br />early feedback positive<br />
  17. 17. DSA and Facebook<br />
  18. 18. Case study: ‘independent driving’<br />biggest change to the practical test in a generation<br />mix of Twitter, YouTube, DSA Direct, Facebook, Directgov and Business Link<br />responded to inaccurate media coverage and answered citizens’ questions<br />
  19. 19. The futureReporting on driving test changes<br />YouTube video report<br />communicated using Twitter, DSA Direct and Facebook<br />
  20. 20. The futureDSA magazine online only<br />was hardcopy with distribution of 50,000<br />new online version using Yudu publishing - interactive and engaging<br />sign-up using DSA Direct<br />
  21. 21. The futureDSA magazine online only<br />
  22. 22. The futureFacebook pages<br />pages for learner drivers and newly qualified drivers:<br />I can’t wait to pass my driving test<br />Yes! I passed my driving test<br />communicating relevant messages from other government agencies<br />
  23. 23. The futureMobile site using Widgetbox<br />available on smartphones<br />delivers feeds from DSA Direct, YouTube and Twitter<br />
  24. 24. The futureMobile site using Widgetbox<br />
  25. 25. Get in touch<br />John Ploughmanjohn.ploughman@dsa.gsi.gov.uk0115 936 6043twitter.com/johnploughman<br />DSAdsa.gov.uktwitter.com/dsagovukyoutube.com/dsagov<br />

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