Dopamine and games - from the LEGUp event 28th Nov 2013

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Certain games and game mechanics are sometimes described as giving players a "shot of dopamine". But what does this mean? Is it good? Is it bad? Is it pseudo-scientific techno-babble? This talk will lay out the current science on dopamine and how it relates to games - watch the talk here http://www.youtube.com/watch?v=LAuFvK864mE

The blog where the references for this talk can be found is here - http://www.gamasutra.com/blogs/BenLewisEvans/20130827/198975/

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Dopamine and games - from the LEGUp event 28th Nov 2013

  1. 1. DOPAMINE AND GAMES Dr. Ben Lewis-Evans
  2. 2. DR. BEN LEWIS-EVANS @ikbenben ben@playerresearch.com Gortag LaglGortag Laglgortag Lagl Gortag
  3. 3. PLAYER RESEARCH ...and many more unannounced titles for 2013/14
  4. 4. NEUROSKEPTICISM
  5. 5. DOPAMINE
  6. 6. MUTANT MICE
  7. 7. DOPAMINE FREE
  8. 8. PLEASURE?
  9. 9. PRESS A LEVER, GET DOPAMINE
  10. 10. SHOT OF DOPAMINE
  11. 11. GIVE ME SOME SUGAR
  12. 12. IN HUMANS?
  13. 13. PLEASURE “I no longer believe that the amount of pleasure felt is proportional to the amount of dopamine floating around in the brain” Roy Wise, 1990
  14. 14. LEARNING?
  15. 15. PRE-REWARD PEAK
  16. 16. VARIABLE REWARDS
  17. 17. MUTANT MICE MAZE
  18. 18. LEARNING
  19. 19. WANTING?
  20. 20. MUTANT MICE
  21. 21. NO MAZE MOTIVATION
  22. 22. SHOPPING SPREES
  23. 23. PRE-REWARD PEAK OF WANTING
  24. 24. VARIABLE REWARDS = TRY HARDER
  25. 25. COMPELLED TO PRESS
  26. 26. TURN ME ON
  27. 27. WANTING! (?) “What does dopamine do?” “Confuse neuroscientists” Berridge, 2005
  28. 28. SO WHAT?
  29. 29. THE BRAIN IS (THANKFULLY) COMPLEX “If our brains were simple enough for us to understand them, we'd be so simple that we couldn't” Ian Steward
  30. 30. BE NEUROSKEPTICAL
  31. 31. OBSERVE BEHAVIOUR
  32. 32. LOOK FOR PRACTICAL FINDINGS Unpredictable Rewards Meaningful Rewards Immediate reward bias Provide good feedback Don’t be seen as manipulative And so on…
  33. 33. READ MORE http://www.gamasutra.com/blogs/BenLewisEvans/20130827/198975/ CONTACT ME @ikbenben Gortag LaglGortag ben@playerresearch.com Laglgortag Lagl Gortag

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