Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Stuark Kirk's Gorkana Presentation Slides

420 views

Published on

Global Head of FT Lex, Stuart Kirk, joined Gorkana for a briefing on Wednesday 16 January, kindly hosted by Hogan Lovells.
Stuart used the following slides during the media briefing.

Published in: Economy & Finance
  • Be the first to comment

  • Be the first to like this

Stuark Kirk's Gorkana Presentation Slides

  1. 1. Lex at GorkanaJanuary, 2013
  2. 2. Lex has quit the opinion arms race and is shrinking thesize of the teamLondonStuart KirkWork: +44 20 7873 3485Mobile: +44 7702 761 037(Head of Lex)John Casey New YorkWork: +44 20 7873 3938Mobile: +44 7985 533 902 Robert Armstrong(Assistant editor) Work: +1 212 641 6134 Mobile: +1 646318 4592Vince Boland (TMT, consumer, pharma)Work: +44 20 7873 4073Mobile: +44 789 441 9108 Nicole Bullock(Energy, consumer, aerospace, utilities) Work: +1 212 641 6348 Hong Kong Mobile: +1 917 519 4179Richard Stovin-Bradford (Financials, energy)Work: +44 20 7873 3554 Jennifer HughesMobile: +44 7738 574 242 Work: +1 212 641 6134 Currently hiring(Financials, mining) Mobile: +1 646318 4592 (Asia ex-China/India)Nikki TaitWork: +44 20 7873 4254Mobile: +44 7712 854 943(Industrials, construction, transport, regulation)Oliver RalphWork: +44 20 7873Mobile: +44 7843 418 140(TMT, pharma, food & drink, real estate)Julia GrindellWork: +1 212 641 6514Mobile: +1 917 213 4502(China and India)
  3. 3. What is Lex allowed to write about? Lex can cover anything, but it is predominantly a corporate column, seeing the world through the eyes of a investor either in equities or credit Therefore, valuation is key. Companies (or any asset class for that matter) are never good or bad, they are only good or bad relative to a price When Lex does write about stories beyond companies, we try to do it where possible from a company perspective We only write purely macro or market stories when the news is significant AND we feel we can add value Lex never, ever writes about politics
  4. 4. There are plenty of opportunities throughout the day for PRs influence what goes on FT.com and in the paper 2:00pm 10:00am UK 1st web feed US email 5:00pm UK 2nd web  Lex notes are written in three general 9am in 10:00am 2 3 timezones, each with its own edition New Yo 4 2:00pm 1 5 UK email rk 12 6 US 1st web feed 11 7 10 8  The aim is to feed the web with at5:00pmAsia 2nd 9am in London 9 least one note every four hours on 9a m average in Howeb feed 8 10 ng Ko ng 7 11 5:00pm 6 12 5 1 US 2nd web feed 4 3 2  The longest gap between published Lex notes is about 7 hours between 1:00pm US close and Asian lunch time Asia 1st web feed 10:00am Asia email
  5. 5. When is the best and worst time to call, or to arrange meetings with Lex? ce ren e lin ne nfe ad ail ng dli co de em ea eti dit ail al er me bd – E em ail pe ori ap em we uro m ia –P 10 - As ea st S -E –1 -U -T m :00 :00 0p :15 0 0 0 2:0 3:0 9:3 7:0 10 11 Prepare for Perusing Writing Lunch Meetings paper the news editions 9am 9:30am 1:30pm 2:30pm 4pm 7pm Team at desks and  After team meeting editor  Lunch meetings  Best time to  Team busy amenable to calls discusses with each writer only if deadline arrange polishing Editor deciding line line, logic and argument met or off meetings web- up and thinking about  Team at desks but on deadline published who will write what deadline notes for paper  A bad time to call with unrelated issue
  6. 6. How can external PRs be useful to Lex and how can Lexbe useful in return? What Lex wants What Lex can offer Original thoughts, facts and  Fair representation hypotheses  Transparency Contact with management  Accountability Access to internal data and research  Edits between online and paper An impartial sounding board  A ‘way in’ to editorial and newsroom Rapid help if necessary  An impartial sounding board Intelligence scoops  Intellectual capital and analysis Background, experience and history  Another perspective to the news Ideas story Ideas  A contrarian take on a bad story Ideas  A platform for something too weird for the paper
  7. 7. Things that PRs sometimes do which, er, do not help  Highlighting the good news, hiding the bad  Repeating the company line  Sloppy financial logic  Arranging management calls at very short notice  Joint interviews with the FT correspondent  Over briefing chief executives  Too many requests for feedback
  8. 8. Almost everyone reads Lex in the paper, and roughly a tenth of all visitors to ft.com do Subscribers accessing Lex content CEO/president/Chairman (High Quality), 2% Exec Mgmt (High Quality), 3% Technical/Business Specialist, 6% VP/Director (High Quality), 12% Senior Manager/Dept Head, 1% Professional, 11% Other C Level (High Quality), 3%Ow ner/Partner/Proprietor, 9% Consultant, 6% Govt/Intl org official, 1% Manager/Supervisor, 12% MBA Student, 1% Other (retired, student etc…), 34% 20% would be classed as “high quality” from an advertising targeting perspective
  9. 9. When is Lex read online? UK Readership 12% 10%Average Daily Readership (%) 8% 6% 4% 2% 0% 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Time of Visit (GMT) Weekly Average Monday Tuesday Wednesday Thursday Friday Weekend
  10. 10. Lex readers are a curious bunch, or very bored (orsenior enough to have their own office) Time spent on ft.com 10 9 8 Average Site Browsing (mins) 7 6 5 4 3 2 1 0 Lex Non-Lex

×