Successfully reported this slideshow.

Weber Shandwick Sport: Are You Feeling Olympic?


Published on

Andrew Agar, Deputy Head of Sport at Weber Shandwick shares his tips on how to make the most of London 2012 from a communications and activation perspective.

Published in: Sports, Travel
  • Be the first to comment

  • Be the first to like this

Weber Shandwick Sport: Are You Feeling Olympic?

  1. 1. Are You Feeling Olympic?4th April 2012
  2. 2. We the Olympics
  3. 3. Find London 2012’s Red Mittenequivalent and you can retire
  4. 4. Rule 40 is you best friend
  5. 5. Good working relations with theorganising committee is key
  6. 6. Think of an activation budget anddouble it
  7. 7. The Paralympics are going to bebigger than you think
  8. 8. Celebrating medal success isfraught with dangers
  9. 9. Let your guests enjoy hospitality& tickets, preferably without you
  10. 10. Take your activation outside ofOlympic Park, use all of London
  11. 11. Don’t just tick boxes, push theboundaries
  12. 12. Our Rallying Cry To Brands “Do something Olympic”It’s a once in a lifetime gig, DoSomething Olympic